Coin Machine Review (& Pacific ...)

Issue: 1943 March

The 117th Consecutive Monthly Issue of the
C,ih IJtlfc~ihe ~ ellieIfJ
MARCR, 1943
The COIN MACHINE REVIEW for March, 1943, Vol 10, No. 9. Published monthly at 1115 Venice Blvd ..... Los Ang'eles, Calif. Flt~roy 8269. Paul W. Blackford,
editor and publisher. NEW YORK OFFICE Ralph p, Mulligan, 441 Lexington Ave., Murray Hill 2-5589. "HICAGO OFFICE: C, J, Anderson, 35 East Wacker
Drive, CENtral /112. PORTLAND, Ore ., OFFICE: J. A. Converse, 1007 Termina I Sales Bldg ., ATwater 2111. Entered as Second Class Matter July 23, 1936, at
the Post Office at Los Angeles, Calif., under the Act of March 3, 1879. SUBSCRIPTION RATES: $1 .00 per year or $2.00 for 3 years. 25c per copy • .
BIG ARCADE SEASON AHEAD
1943 Season Looks Best Ever
for Nation's Penny Palaces
By Aaron Goldstein
NEW YORK-The greatest year in Arcade history is just ahead! These are
the combined opinions of the largest Arcade operators in this area and the
general feeling filtering into Gotham from the balance of the country.
What stands behind such opinions and why are the seasoned Arcade own-
ers so positive that the 1943 season will be the industry's greatest ? Curiously
we sought out the big· wigs of the business in this sector and asked for an
interpretation of the reports we had received. The answer was simple:
* * * * * * *
REVIEW SERVICE
FLAG
Walter D. Newcomb, Jr.
Newcomb Buys Pie ..
t
SANTA MONICA, Calif.-Purchase of
the Santa Monica Pleasure Pier was an-
nounced here March 2 by Walter D. New-
comb, Jr., Santa Monica business man and
Arcade operator, who has been operating
the Pier under a lease arrangement. The
consideration was around $400,000.00.
Newcomb is the owner of the Funhouse
and merry·go·round on the Venice Pier
and operates the Pier Gift Shop and Arcade
on the Santa Monica P ier.
In acquiring the Pier from the Security·
First National Bank with the idea of de·
veloping it after the war into an attraction
for tourists and convention visitors, New·
comb said : "Wartime restrictions make it
impossible to do anything about improving
the pier now but it certainly can be built
up into an outstanding tourist attraction.
"At present there are 55 business firms
located on th e property includin g seven
(See NEWCOMB, Page 4J
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B. K. ANDERSON
HARRY BORTNICK
DOROTHY M. FROST
HARRY HOLDSWORTH
LOUIS KARNOFSKY
ROBERT A. LATIMER
H. L. MITCHELL
HERB TRACKMAN
Important Notice
For the duration of the War the Los
Angeles offices of THE REVIEW will be
open from 12 a.m. to 4:00 p.m. only each
day. Switchboard service will be from
10 a. m. to 4:30 p. m. and the offices will
continue to close all day Saturday. .
Americans want the simpler form of amuse·
ment, they are tired of picture shows where
death and war films comprise the cinema
meal, they long for the outdoors and eco-
nomical pleasures. The Arcade is the an-
swer to each of these desires. Then too,
the presence of men in uniform, on small
salaries, has a contributing effect in
most areas. All in all there can be little
doubt but what 1943 WILL be the biggest
Arcade year in history,
What about equipment? A nationwide
survey by THE REVIE'W brought to light the
fact that ample equipment is available to
take care of the ordinary needs of the
presen t season. There are considerable
quantities of Arcade pieces in the various
jobbing establishments and a very limited
amoun t of new pieces in storage that will
help bridge the gap to victory. Trading is
becoming a popular practice in th e Arcade
field and it should be widely encouraged
for machines unprofitable in one location
might be bell·ringers in another and in
this fashion two operators can solve an
equipment problem.
So important has the Arcade business
become that Associations are now trying
to hold together and establish operating
ethics for these new groups of business
men. Here in New York the Arcade Own·
ers Association has been formed and em-
bodies in its membership the owners and
operators of th e larger and better Arcades
in t):Ie New Englan d States. Al Blendow,
(See ARCADE SEASON, Page 4)
. ..... ;-
THE REVIEW HAS NEVER .MISSED AN ISSUE IN THE PAST TEN YEARS!!
NO OTHER COIN MACHINE MONTHLY CAN MAKE THAT STATEMENT!!
COIN
MACHINE
REVIEW
3
fOR
MARCH
J943


Reconditioned
(Fourth in a series of letters from Harry
Bortnick, R EVIEW Correspondent, now
at Fort Totten, New York)
ARCADE and LEGAL EQUIPMENT
A.B.T. CHALLENGER ........................ $ 17.50
A.B.T. MODEL F. TARGET .............. .. 11.50
A.B.T. JUNGLE HUNT (Like New) 25.00
ADVANCE SHOCKERS ...................... .. 12.50
BALLY ALLEYS ................................... . 22 . 50
BINGO ................................................ ..
5.00
CANDY MACHINE (STEWART Mc-
GUIRE) (12 Selections) (Walnut) 39.50
CANNON BALL ................................. . 11.50
CHICAGO COIN HOCKEY ............... . 189.50
CIGARETTE MACHINE (MILLS)
(Double) ......................................... . 42.50
CIGARETTE MACHINE (STEWART
McGUIRE) 110 Column} (Walnllt) 69.50
CRYSTAL GAZER I1c HOROSCOPE} 25 .00
DAVAL BUMPER BOWLING (6 Ft.) 29.50
ELEC. DEFENSE GUN, lc SHOCKER
(New) ........................................... . 29.50
ELEC. DEFENSE GUN, lc SHOCKER 15.00
ELEC. WIZARD ................................ .. 75.00
EXHIBIT IRON CLAW ......•................. 39.50
GENCO MAGIC ROLL (9 Ft.!. ........ . 39.50
GOTTLIEB TRIPLE GRiPPER .............. .. 12.50
GOTTLIEB SINGLE GRiPPER ............. .
9.50
G. MAN GRIPPER !Triple!. ............. ..
7.50
HOLLYWOOD GRIPPER ...................•
7.50
HOME RUN ...................................... .. '11 .50
INTERNATIONAL MUTOSCOPE
CRANE DIGGER .......................... .. 39.50
COIN
MACHINE
IlIVIEW
4
INTERNATIONAL PHOTOMATIC .... 575.00
INTERNATIONAL MUTO . REEL
WITH STAND ................................... 25.00
KEENEY TARGETTE GUN
KE~~1Y ~u~d~LiN:::::::::::::::::::::::::::::::: lrtgg
KICKER AND CATCHER.................... 17. 50
KEENEY TEXAS LEAGUER .................. 31 . 50
MILLS PANORAM .............................. ' 259.50
MT. CLIMBER (GROETCHENJ.. ........ 129.50
PHOTOSCOPE COUNTER MODEL.... 10.00
PINGO, lc ..........................................
8.50
PIKES PEAKE ................. ,.................... 12.50
ROCKOLA TEN PiNS.......................... 49.50
SHIPMAN SELECT A VIEW AND
BASE ................................................ 37.50
SHIPMAN SELECT A ViEW................ 25.00
SMILING SAM PEANUT VENDERS,
lc ....................................................
7.50
SPIT FIRE, 1 c...................................... 11.50
SKEE JUMP, lc or 5c........................ 69.50
SKEEBALLETTE-GOTTLIEB .............. 57.50
SKILL JUMP GROETCHEN.................. 39.50
STAR ELECTRIC HOiST...................... 39.50
TARGET PRACTICE GUM VENDOR,
lc ....................................................
3.95
TOTALIZER .......................................... 17. 50
ZOOM .................................................. 17.50
IDEAL NOVELTY CO.
2823 Locust St.
St. Louis. Mo.
FRanklin 5544
FOR
MARCH
J943
NEWCOMB
(Continued from Page 3)
restaurants and wartime travel restrictions
seem to have increased rather than de·
creased, the volume of business they are
doing.
"For the past four years I have operated
the ' Arcade on the Pier," said New-
comb. "Business has been very good this
year and I have great hopes that it will
improve even better after the war."
ARCADE SEASON
(Continue d from Page 3)
of Elnomer Arcades, is president and heads
an impressive list of officers. On the coast
a similar Association has been formed and
is reported on elsewhere in this issue.
To the Arcade owners and operators of
America-the men who make worthwhile,
wholesome entertainment available at a
small price-and to those who make up the
service staffs of these vital morale building
institutions-we present, with pride, this
Arcade Annual of THE REVIEW.
IF YOUR REVIEW IS LATE
Each month THE REVIEW is mailed
from Los Angeles in what would nor-
mally be ample time to reach you after
the regular publication · date. U your
REVIEW is late. it is because of condi-
tions beyond our control. Despite the
fine job the overloaded transportation
systems are doing. all kinds of deliv-
eries in wartime are uncertain. Military
supplies must take precedence over
civilian shipments. -
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Hard-Boiled Boss: What! Are you writing
your personal letters on the company's
time.
-
Flustered Steno: No, on the company's
stationery.
Parr Gets Recognition
LOS ANGELES - Proudly displayed
upon the walls of the executive office of
Budd Parr at General Music Co. is a cita-
tion from the United States Treasury and
signed by Secretary Morgenthau where
Parr is cited for his noteworthy contribu-
tion to the Defense Saving Plan.
Beautifully engraved with Parr's name in
bold Old English the citation is framed
and is something of which he can be
rightfully proud.
In these war times it is most likely that
the folks at home think soldiers only drill,
march, shoot and practice for the war
tactics in which we all eagerly hope to
eventually participate.
But though these duties are still our
primary task-and we realize it, always we
still retain a desire for relaxation and a
memory of our civilian problems. Two of
these are now my greatest worry-for I'm
helping to form a Regimental Band and
also trying to help some of the boys file
theiy income tax forms.
These two widely separated assignments
are typical of the work which I'm handling
in the Special Service Office. Our assign-
ments are as varied as the duties of any
group which attempts to provide enter-
tainment and aid a large group of ener-
getic, hard-working boys whose lives are
centered around the thrilling task of sol-
diering.
Last week I spoke to Herb Mitchell just
long enough to bid him good-bye before he
departed for a new location. Unfortunately
we were unable to meet but your former
associate editor and former Philly corre-
spondent have a date to get-together "after
the duration" and I'm sure it will be a gay
and happy occasion.
Our work has centered on the task of
making recruits into vets and the non-corns
have accomplished wonders with us. We
now handle guns with ease and feel almost
a personal relationship for the machines.
A soldier recognizes rapidly the importance
of his weapon after shooting a few times
and we've achieved a rapid liking for our
guns_ Especially the "coon hunters" and
"squirrel shooters" who gained medals for
their marksmanship.
That's the news from here for now but
please ask the folks at home to write to
their boys in uniform. We still want mail
and letters are eagerly awaited.
Private Harry Bortnick
* * *
Frank: Do you believe that ignorance is
bliss?
Art: Why?
Frank: You seem happy:
•••••••••••••••••••••••••••
:
"NATIONAL"
:

CIGARETTE AND CANDY MACHINES

• . No new machines for the duration and the demand for late model
used machines is getting greater than the supply. Don't wait too long

• if you need equipment, as defense plant installations are absorbing
• the market. The supply is limited, but we can furnish the following:















NATIONAL
ROWE
9·30 Cigarette
6 & 8 Col.
Units
Imperials
9·30 Special Units 8 & 10 Col.
9·50 Special Units
Royals
6·18 & 9-18
10 Column
Candy Units
Presidents
DU GRENIER
7
9
7
9
9
Col.
Col.
Col.
Col.
& 11
"s"
Units •
"W" Units •
VD Units.
WD Units
Col.

Champions •
All machines thoroughly reconditioned and finish guaranteed.
ISome repainted or original finish O. K.J


Buy with confidence. We . handle nothing but cigarette and candy equipment.
Factory Zone Offic .. ;for N.ational Vendors, Inc., St. Louis, Mo.

WEIDMAN NATIONAL SALES COMPANY

•••••••••••••••••••••••••••

$911 4th Avenue
.
Detroit. Michiga;
Mention of THE COIN MACHINE REVIEW iii your best introduction to our advertisers.

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