Coin Machine Review (& Pacific ...)
Issue: 1943 March - Page 14
WANTED
Bally
Bally
B.lly
B.lly
Fairmont .................... $330.00
Turf King .................... 240.00
Jock.y Club ................ 220.00
K.ntucky .................... 150.00
Heeded Badly:
Bally Fr •• Play Gam ••
l.t. Slots
Muta.cope Voice·o .. Graph
Wurlltz.r'. 800, 700, 750
FOR SALE
FOR SALE
PAY TABLES
Bally S.nta Anit • ................ $140.00
Bally Grand NationaL....... 99.00
Bally P.c. Mak.r................ 90.00
B.lly Grand Stand.............. 80.00
B.lly Thi.tl. Down.............. 75.00
Bally Fair Ground............... 30.00
Bally FI •• twood .................. 25.00
Bally Preaknell .................. 23.00
Stoner Turf Champ.............. 22.00
Gottli.b D.ily Rac.. ............ 15.00
Western'. Center Smash ...... 12.50
W •• t.rn ' . Flying High........ 12.50
CONSOLES
Eyans lucky lucr • .............. $200.00
Evans Gal. Domino • ............ f R5.00
Evans Gal. Dam . • " 37" .. __ ..
J.nning. lib.rty B.II..........
Jenn . Flashing Through ....
Keeney Triple Entry ..... ___ ...
Keeney Track Time.
R.d H.ad ..........................
Bally Big Top........................
Mill. Jumbo. , N.w ..............
Mill. Flash.r ....................... _
Gro.tch.n Sugar King ........
50.00
35.00
35.00
175.00
Mr. and Mrs. Grafton Nuckols own and
manage one of the simon pure Arca des that
is succeeding without added attractions;
They find it difficult to get competent help
and deal with that problem by doing most
of their own repairing before and after
closing time.
A well known distributor made a num-
ber of comments on the returning popular-
ity of P enny Arcades and as to why they
were practically out for 20 years_
Too many automobiles helped put them
out, he said, and a scarcity of automobiles
are now helping them back_ This section of
the country is big and there's lots to do
and see_ The Arcades with their same old
"when you've seen one you've seen them
all" line just couldn' t stand the competi-
tion_ A circus does but they only show
once a year in th e same place_ How long
would an automatic phonograph pay if
records wer e never changed?
The weather also is to be considered_
Even during winter it is mostly out door
weath er and strictly indoor amusement must
be good to get the crowds_ Truly indoor
weather is so rare that when it does occur,
people being unprepared, literally stay in-
doors at home_ Arcades should be attrac-
tive enough to get the crowds in fair
weather or fouL
Mrs. Nuckols said that in her opinion
successful operation of a P enny Arcade
depended upon having a crowd of old a nd
young men, women, and children from all
wa lks of life. Plenty of light and color in-
P enny Arcades have a place in
amusement world, he concluded, and
will hold it by realizing that they are
busin ess, and then respectin g the fa ct
(See TEXAS, Page 16)
75.00
90.00
160.00
60.00
85.00
'STEWART NOVELTY COMPANY
SALT lAKE CITY, UTAH
133 EAST 2N D SOUTH
ARCADES GOOD , IN TEXAS
Showmanship, Advertising and
Rotating 01 Machines Pays 011
by John G. Wright
COIN
MACHIN'
.'"IEW
14
FOR
MARCH
1941
Penny Arcades are having a splendid
comeback in Texas. Despite wartime handi-
caps such as dimouts, shortage of skilled
help, material, and machines, the penny
palaces bid fair to exceed by a lar ge mar-
gin the popularity they enjoyed in the early
20's. 'Most operators believe that unreas-
onable curfew laws would do most toward
retarding progress of the Arcade Industry ;
and impaired transportation facilities have
helped rather than hindered.
A survey of P enny Arcade operations in
Houston, Texas' largest city, shows that
Arcades operated in connection with other
amusements, as in amusement parks, were
the most profitable. Next in line were
those in theater lobbies, hotel basements,
etc., and generally referred to as " Sport-
lands." Third were the simon pure P enny
Arcades, located in buildings of their own
and with no other drawing attractions.
The largest and most elaborate P enny
Arcade in the city is in the first named
group and is operated und er management
of . Lambert Brothers, in connection with
Pla-mor park (indoor) in the winter and
Playland park (outdoor) during the sum-
mer months. Playland park is in th e " miles
and miles" of high class amusement section
of South Main street. Pla-mor park occu-
pies a whole downtown block, completely
covered and heated. The Arcade has a
prominent spot in the park set-up and gets
its share of a dvertising and publici ty.
Charlie Lambert stated that he beli eved
their continued success was due to the con-
nection with the a musement park and a
policy of year around advertising. They
advertise regularly in the daily papers, local
labor publication , radio, and in several
magazines and house organs for employees
of local firm s and industries. He mentioned
especially the effectiveness of the emloyees'
magazines as an advertising medium. A
number of these papers have a circulatio n
r anging from 5000 to 20,000 readers.
As to the actual operation of the Arcade
Lamb ert practices a reasonable amount of
showmanship with a whole lot of effi ciency.
Equipment should be modern, clean, at-
tractively arranged and always in working
order. A machine that can't be quickly r e-
paired is removed. None except slight r e-
pairs are made on the . floor and no out of
order machines are ever in evidence.
An example of the second mentioned, or
sportland type of oper-ation may be found
in the Uptown building. Here, under one
roof are two picture shows, cafe, sub-post
office, drug store, beauty and barber shop,
a complete center from phonograph r ecords
to eye glass~s, a parkin g lot, with a sub-
way under the street connecting with yet
another theater. The lobbies, and hallways
side and out with an over all atmosphere
of clea n, whol esome fun ; machines a t-
trac tively arranged, systematically checked
and always in order when on the floor_
are lin ed with most types of penny ma-
chines. Air conditioning and steam heat
make the spot attractive all year.
NEW 1943
VICTORY MODEL
the
they
in a
that
RAY-O-LiTE GUNS
THE LATEST CHICKEN SAM CHANGE·OIIER UNIT ON THE MARKET
AXIS·· BATS·· NEW FIGURES·· NEW SCENERY
,.ROVED FOR ,.ROFITS
$189.50 VALUE FOR ONLY $149.50
Chicken Sarna and reconditioned by factory trained mechanici. Amplifier. Tubes,
CabiN and all parts checked. Cabinets are refinished in new. beautiful marblette. Appearance and
Revamped from
condition practically new.
Ready for immfldJate delivery.
"VICTORY MODEL" AXIS RATS ON THE RUN
New Conversion Unit only $15.00. Your old Chicken Sams and Jap. become 1943 Modell when new
uAxil Rata on the Run " are Inttalled . Here Is an opportunity to re-establish your O-Id machine . . . top
rapid-ftre money makers. Today', wllest Inveltment. Order your sample today. I mmediate delivery.
ARCADE EQUIPMENT
Bally D.f.nd.rs ........ , ................... , ........ , .............. $229.5O
Keeney Navy Bomber ......................................•... 229. 50
Keeney Air Raider ......................... ~ .................... 209.50
Western Major League ...................................... 149.50
West.rn D.lux. Bas.ball ................................ 119.50
K •• p-Em Punching ................. _ ........................... 149.50
Groetchen Mountain Climber ........................ 159.50
Exhibit Star H.nd Strik.r ......... " ..................... 119.50
G '- G Chinning Machin . ....................... " ....... 129.50
Scl.ntiftc B.tting Practic . ................................ 119.50
It .. n.t'. Anti-Aircraft. .11 r.ftni.h.d,
R.d, Whit. and Blu . ...................... "............ 69.50
Bally Rapid Fir . ...............................................
Chicago Coin Hockey ................. _ .......................
Keeney Submarine • ....................................... _ ...
Genco Play Ball •................................................
S •• burg Shoot-th.-Chut •• with
(N.w Marbel.tt.) ..... _ ............................ _ ......
Seeburg Converted to Hitler and
Jap (N.w Marbl.glo) ............................ " ........
Mills Punching Bag (r.ftni.h.d) .......... " ........
Keeney Texas Leaguer........................................
J.nning Roll-in-tho-Barr.1 .......................... " ..
Gro.tch.n Skill Jump with bu...................
199.50
199.50
199.50
189. 50
149.50
149.50
124.50
39.50
11 9.50
69.50
MILLS BLUE FRONTS, ALL REBUILT AND REFINISHED
MACHINES LOOK LIKE NEW, SERIALS AROUND 400,000
5c ..... $119.50
10 ..... $124.50
I
50c ... $325.50
25c...
Mill. Four Bells. factory reftn-
ished and like new ............... .
$425.00
New Mills Jumbo Parades, auto-
matic pay-out, new in orig. crates
$179.50
N.w Bally Club B.II •• combina-
tion free play. pay out. orlg. crates
$269.50
New Keeney Super Bell combina-
tion free play-pay out. orig. crates
$269.50
R.condition.d Bally Hi Hand ••
comb. free pla.Y-pay out. reftni'shed
$11.9.50
Recond. Super Bells 2-wa.Ys, twin
5c or 5c '- 25c ; look Ilk. n.w ....
$325.00
All prIce. F.O.'. Lo. Allgele.. Write Milwaukee for Special "r/ce ••
Machllle. Recolldltlolled. Iteady
fo Operaf_' / l Ca.h Wlfh Order. 'alallce C.O.D.
•
'">-;
BADGER SALES CO.
BADGER NOVELTY CO.
1612 West Plco Blvd.
L05 Angel.5. Calif.
2546 N. 30th St.
Milwaukee. WI5.
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
Bally
Bally
B.lly
B.lly
Fairmont .................... $330.00
Turf King .................... 240.00
Jock.y Club ................ 220.00
K.ntucky .................... 150.00
Heeded Badly:
Bally Fr •• Play Gam ••
l.t. Slots
Muta.cope Voice·o .. Graph
Wurlltz.r'. 800, 700, 750
FOR SALE
FOR SALE
PAY TABLES
Bally S.nta Anit • ................ $140.00
Bally Grand NationaL....... 99.00
Bally P.c. Mak.r................ 90.00
B.lly Grand Stand.............. 80.00
B.lly Thi.tl. Down.............. 75.00
Bally Fair Ground............... 30.00
Bally FI •• twood .................. 25.00
Bally Preaknell .................. 23.00
Stoner Turf Champ.............. 22.00
Gottli.b D.ily Rac.. ............ 15.00
Western'. Center Smash ...... 12.50
W •• t.rn ' . Flying High........ 12.50
CONSOLES
Eyans lucky lucr • .............. $200.00
Evans Gal. Domino • ............ f R5.00
Evans Gal. Dam . • " 37" .. __ ..
J.nning. lib.rty B.II..........
Jenn . Flashing Through ....
Keeney Triple Entry ..... ___ ...
Keeney Track Time.
R.d H.ad ..........................
Bally Big Top........................
Mill. Jumbo. , N.w ..............
Mill. Flash.r ....................... _
Gro.tch.n Sugar King ........
50.00
35.00
35.00
175.00
Mr. and Mrs. Grafton Nuckols own and
manage one of the simon pure Arca des that
is succeeding without added attractions;
They find it difficult to get competent help
and deal with that problem by doing most
of their own repairing before and after
closing time.
A well known distributor made a num-
ber of comments on the returning popular-
ity of P enny Arcades and as to why they
were practically out for 20 years_
Too many automobiles helped put them
out, he said, and a scarcity of automobiles
are now helping them back_ This section of
the country is big and there's lots to do
and see_ The Arcades with their same old
"when you've seen one you've seen them
all" line just couldn' t stand the competi-
tion_ A circus does but they only show
once a year in th e same place_ How long
would an automatic phonograph pay if
records wer e never changed?
The weather also is to be considered_
Even during winter it is mostly out door
weath er and strictly indoor amusement must
be good to get the crowds_ Truly indoor
weather is so rare that when it does occur,
people being unprepared, literally stay in-
doors at home_ Arcades should be attrac-
tive enough to get the crowds in fair
weather or fouL
Mrs. Nuckols said that in her opinion
successful operation of a P enny Arcade
depended upon having a crowd of old a nd
young men, women, and children from all
wa lks of life. Plenty of light and color in-
P enny Arcades have a place in
amusement world, he concluded, and
will hold it by realizing that they are
busin ess, and then respectin g the fa ct
(See TEXAS, Page 16)
75.00
90.00
160.00
60.00
85.00
'STEWART NOVELTY COMPANY
SALT lAKE CITY, UTAH
133 EAST 2N D SOUTH
ARCADES GOOD , IN TEXAS
Showmanship, Advertising and
Rotating 01 Machines Pays 011
by John G. Wright
COIN
MACHIN'
.'"IEW
14
FOR
MARCH
1941
Penny Arcades are having a splendid
comeback in Texas. Despite wartime handi-
caps such as dimouts, shortage of skilled
help, material, and machines, the penny
palaces bid fair to exceed by a lar ge mar-
gin the popularity they enjoyed in the early
20's. 'Most operators believe that unreas-
onable curfew laws would do most toward
retarding progress of the Arcade Industry ;
and impaired transportation facilities have
helped rather than hindered.
A survey of P enny Arcade operations in
Houston, Texas' largest city, shows that
Arcades operated in connection with other
amusements, as in amusement parks, were
the most profitable. Next in line were
those in theater lobbies, hotel basements,
etc., and generally referred to as " Sport-
lands." Third were the simon pure P enny
Arcades, located in buildings of their own
and with no other drawing attractions.
The largest and most elaborate P enny
Arcade in the city is in the first named
group and is operated und er management
of . Lambert Brothers, in connection with
Pla-mor park (indoor) in the winter and
Playland park (outdoor) during the sum-
mer months. Playland park is in th e " miles
and miles" of high class amusement section
of South Main street. Pla-mor park occu-
pies a whole downtown block, completely
covered and heated. The Arcade has a
prominent spot in the park set-up and gets
its share of a dvertising and publici ty.
Charlie Lambert stated that he beli eved
their continued success was due to the con-
nection with the a musement park and a
policy of year around advertising. They
advertise regularly in the daily papers, local
labor publication , radio, and in several
magazines and house organs for employees
of local firm s and industries. He mentioned
especially the effectiveness of the emloyees'
magazines as an advertising medium. A
number of these papers have a circulatio n
r anging from 5000 to 20,000 readers.
As to the actual operation of the Arcade
Lamb ert practices a reasonable amount of
showmanship with a whole lot of effi ciency.
Equipment should be modern, clean, at-
tractively arranged and always in working
order. A machine that can't be quickly r e-
paired is removed. None except slight r e-
pairs are made on the . floor and no out of
order machines are ever in evidence.
An example of the second mentioned, or
sportland type of oper-ation may be found
in the Uptown building. Here, under one
roof are two picture shows, cafe, sub-post
office, drug store, beauty and barber shop,
a complete center from phonograph r ecords
to eye glass~s, a parkin g lot, with a sub-
way under the street connecting with yet
another theater. The lobbies, and hallways
side and out with an over all atmosphere
of clea n, whol esome fun ; machines a t-
trac tively arranged, systematically checked
and always in order when on the floor_
are lin ed with most types of penny ma-
chines. Air conditioning and steam heat
make the spot attractive all year.
NEW 1943
VICTORY MODEL
the
they
in a
that
RAY-O-LiTE GUNS
THE LATEST CHICKEN SAM CHANGE·OIIER UNIT ON THE MARKET
AXIS·· BATS·· NEW FIGURES·· NEW SCENERY
,.ROVED FOR ,.ROFITS
$189.50 VALUE FOR ONLY $149.50
Chicken Sarna and reconditioned by factory trained mechanici. Amplifier. Tubes,
CabiN and all parts checked. Cabinets are refinished in new. beautiful marblette. Appearance and
Revamped from
condition practically new.
Ready for immfldJate delivery.
"VICTORY MODEL" AXIS RATS ON THE RUN
New Conversion Unit only $15.00. Your old Chicken Sams and Jap. become 1943 Modell when new
uAxil Rata on the Run " are Inttalled . Here Is an opportunity to re-establish your O-Id machine . . . top
rapid-ftre money makers. Today', wllest Inveltment. Order your sample today. I mmediate delivery.
ARCADE EQUIPMENT
Bally D.f.nd.rs ........ , ................... , ........ , .............. $229.5O
Keeney Navy Bomber ......................................•... 229. 50
Keeney Air Raider ......................... ~ .................... 209.50
Western Major League ...................................... 149.50
West.rn D.lux. Bas.ball ................................ 119.50
K •• p-Em Punching ................. _ ........................... 149.50
Groetchen Mountain Climber ........................ 159.50
Exhibit Star H.nd Strik.r ......... " ..................... 119.50
G '- G Chinning Machin . ....................... " ....... 129.50
Scl.ntiftc B.tting Practic . ................................ 119.50
It .. n.t'. Anti-Aircraft. .11 r.ftni.h.d,
R.d, Whit. and Blu . ...................... "............ 69.50
Bally Rapid Fir . ...............................................
Chicago Coin Hockey ................. _ .......................
Keeney Submarine • ....................................... _ ...
Genco Play Ball •................................................
S •• burg Shoot-th.-Chut •• with
(N.w Marbel.tt.) ..... _ ............................ _ ......
Seeburg Converted to Hitler and
Jap (N.w Marbl.glo) ............................ " ........
Mills Punching Bag (r.ftni.h.d) .......... " ........
Keeney Texas Leaguer........................................
J.nning Roll-in-tho-Barr.1 .......................... " ..
Gro.tch.n Skill Jump with bu...................
199.50
199.50
199.50
189. 50
149.50
149.50
124.50
39.50
11 9.50
69.50
MILLS BLUE FRONTS, ALL REBUILT AND REFINISHED
MACHINES LOOK LIKE NEW, SERIALS AROUND 400,000
5c ..... $119.50
10 ..... $124.50
I
50c ... $325.50
25c...
Mill. Four Bells. factory reftn-
ished and like new ............... .
$425.00
New Mills Jumbo Parades, auto-
matic pay-out, new in orig. crates
$179.50
N.w Bally Club B.II •• combina-
tion free play. pay out. orlg. crates
$269.50
New Keeney Super Bell combina-
tion free play-pay out. orig. crates
$269.50
R.condition.d Bally Hi Hand ••
comb. free pla.Y-pay out. reftni'shed
$11.9.50
Recond. Super Bells 2-wa.Ys, twin
5c or 5c '- 25c ; look Ilk. n.w ....
$325.00
All prIce. F.O.'. Lo. Allgele.. Write Milwaukee for Special "r/ce ••
Machllle. Recolldltlolled. Iteady
fo Operaf_' / l Ca.h Wlfh Order. 'alallce C.O.D.
•
'">-;
BADGER SALES CO.
BADGER NOVELTY CO.
1612 West Plco Blvd.
L05 Angel.5. Calif.
2546 N. 30th St.
Milwaukee. WI5.
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
Future scanning projects are planned by the International Arcade Museum Library (IAML).