Coin Machine Review (& Pacific ...)

· (Correspondent's Note: This is Guest
Column Month in the Seattle corner of the
REVIEW. In 1940 we gave you Barbara Naf·
sted, that clever kid from Jack Moore's
office. In 1941 it was Mrs. Frank Count·
ner, wife of Seattle's No.2 phono operator.
And in this, the third year since inaugura·
tion of the feature, we present Maybel
Dace, a veteran of 20 years in the disc busi·
ness, who, until recently, was Harl!er.Meg.
gee's record manager. Maybel resLgned to
help husband Tommy run the Red Robin
Tavern. We thank Maybel for taking time
from her other duties to pen the following .)
SEATTLE-This chore of writing a col·
umn is not quite up my alley, and having
had limited experience a~ a location man·
ager, my views probably won' t mean very
much. However, they were asked for, so will
give them to you to take or leave.
After nine months of operating the Red
Robin Tavern, we have come to one definite
conclusion: "Let the operator select the
music for your location." Frank Countner
put in a beauti'ful set·up for us and very
patiently granted all our personal requests.
Careful checking proved that our requests
were not being given the play we expected,
so we decided to let Frank put in the music
that was selling. From then on our " take"
increased materially.
Each location is a problem that can best
be solved by the operator. Each location
has a different clientele, whose music de·
sires are different. The operator soon learns
from his meter which type of music sells
best in each location. By letting the oper-
ator select the music, the location makes a
larger profit.
The public will request anything and
everything, and if you grant those requests,
as we did for a while, you will discover
that only a small percentage of them get
normal play.
In seven years as Record Dept. Manager
for Harper·Meggee, I saw the coin machine
business grow from a baby into the giant
it is today. I tried to understand and help
solve the operator's record problems. And
now, as a location owner, I would only sug-
gest that the operator take advantage of the
present difficult record situation to sell the
location manager the idea of allowing the
operator to select the records instead of
granting the requests of every casual cus-
tomer.
In closing, I wish to extend my best re-
gards to all my friends of the coin mac.hine
business and hope you all some day visit me
at the Red Robin.
Maybel Dace.
Photomatic In Defense
NEW YORK - The Photomatic, fully
automatic photographing machine manu-
factured by International Mutoscope Reel
Co., has joined Defense ranks and is now
at work in some of the country's largest
plants. The machine is being used to
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photograph employees in conjunction with
the identification plan laid down by the
War Department. Employee is mugged in
the Photomatic and a picture in a special
frame bearing the firm's name and space
for serial number, is issued in sixty seconds.
Briggs, Hudson, Manhattan Long, Pack-
ard, White Construction and U. S. Engin-
eering Corps (Caribbean Division) are a
few of the users of this remarkable time
and money saver.
Coin Machines in Tel Aviv
At the outbreak of the War THE REVIEW advised all subscriber s in wa r areas that the facilitie s
of our organization were at their disposal, without charge , in the purchase and dispatching of
materials and machines they might need to c.ontinue their operations in their respec.tive areas .
Since then THE REVIEW has served many, and all have been pleased with the personal service
g iven their requirements . Whatever your needs might be, THE REVIEW will gladly purchase
and forward to you, as cargo space is available. any equipment yo u might need. Send us your
" want" list, with your remittance, and we will take care of your requirements. THE REVIEW will
refer orders to advertisers in the nearest shipping point and see that equipment shipped is com-
pletely reconditioned and ready for operating.
This service is GRATIS only to REVIEW subscribers . Send your communications d irect to
COIN MACHINE REVIEW, 1115 Venice Blvd . , Los Angeles, Calif.
LOS ANGELES-Tom Treanor, roving
reporter for the Los Angeles Times, was
recently in Tel Aviv, the all-Jewish city in
Palestine, and in his cabled message under
date of August 24th described his surprise
to see so many coin machines in the modern
Jewish city.
"Here, there and everywhere were 'juke
boxes' and in many spots the well known
one·arm bandi ts were on duty. It was in-
teresting to watch a native insert his piastre
and anchor himself to receive the jackpot
delivery. As usual they seldom paid out,"
said Treanor.
Men tion of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
COIN
MACHINE
REVIEW
9
FO R
SEPT.
1942