Coin Machine Review (& Pacific ...)

MACHINE
RE"'EW
10
FOR
JANUARY
1942
variety. It has taken a delegation of florists,
all with proper regard for the occasion, to
convince Bill that carnations are not
Japanese. In fact, they are not even
oriental.
"Commodore" Sam Y ollen may be Com-
modore in reality as well as in title. Sam,
who has passed a radio operator's exam
and has been licensed, is now being tagged
for Coast Guard patrol. Knowing how Sam
has handled the financial reports of the
CMA and what he can do to aT-Bone
steak in his leisure, we warn all saboteurs,
and especially the J aps, The Commodore
doesn't like any interference with his plans.
Movie machines have been gettin g some
real attention. Operators find that radio
stars make the best draws in this field of
entertainment. Thus Gertrude Niesen in
" Oh Johnny", hits the spot. Other films,
with name bands, come over okey. A can-
vass of taverns and night spots indicates that
more comedy and songs rather than peep-
hole varieties are in demand. In fact, the
fewer peepholes, the better, say the tavern
men. After all, adults don't want to be
taken for rides, especially when in the com-
pany of the other sex. Peeps embarrass a
man who has his girl along. Give 'em good
clean fun and watch those nickels roll!
Word comes from Police Headquarters
that several men have been arrested for
loitering and have been found equipped
with pliers and other tools used in tamper-
ing with machines. We regret to state that
at least in one case a location owner was
involved. It seemed the man arrested said
that the tools had been given hini. by the
owner. Perhaps some . operators in their
eagerness to place mlrchines , fail to inquire
into the character of the man with whom
they do business. Look first. After you've
jumped into the fire, it may be a bit late.
If there are any good mechanics around
and want jobs, this is your season. Op-
erators are running short, what with th e
draft and continuous enlistments. Uncle
Sam has first call, but if for any reason you
can't go, see your union or local associa-
tions. You may make a nice connection at
good pay.
.
Have we got talent in th e business?
Everybody knows that Eddie Lane is a
second Irving Berlin, but who would have
thought pretty Arlene Sedell of Seaboard
Sales goes in fo r poetry. And the girl can
dash out th ese rhymes. Bert Lane had bet-
ter tell his brother to speed it up or some
amateur-or maybe professional-will beat
him to it.
Signing off for a New Year. Best wishes
to all, and no matter how tough it gets,
buy Defense Bonds and Remember Pearl
Harbor.
Irving S herman •
YOUR PRINTING
IS YOUR SII.ENT
BUTI.ER
See that when it opens a door for
you, it makes the right impression.
The Coin Machine Industry demands
"Individuality," "Economy," "Speed."
You get these plus lowest Western
quotations from
•
HOLDSWORTH PRINT SHOP
128 South Alma St., Los Angeles
AN 16077
NAME
AND
NUMBER
"IDENTIFY YOUR MACHINES"
50
100
250
500
iiiii!iiijij"~"''''jjj!i
PLATES
eosts._. _________ . __ . _______ . _______ .. ___ ._ ... $ 4.20
eosts .. ___ . __ .... ____ .. _ .. _ .......... __ .. __ 6.00
eosts ... _ .. _. ________ ._ .... _ ................ _ 12.00
eosts .. _ ........ _ ....... __ .. _ ... _ ..... __ .... _ ·21.00
Write for Circular on
BRASS TRADE CHECKS
Polished brass or nickel plated plates with your name and
address, consecutively . numbered, black e~amel filled
over-all size %" x 2 1 12", Can have any lettering or num-
bering on plate within reason,
Industry's Greetings
Prove Distinctive
It's difficult to explain just why, this year
above all, the season's greetings extended
by the industry to its component members
should have been, well, not lavish, but cer·
tainly more distinctive than they have been
in preceding years. Some of them merit a
brief review.
Patriotism played a large part in this
year's cards. General Vending Service Co.
(Baltimore) reproduced the noted etching
by Hollrock of eagle and fl ag above the na-
tion, captioned -" O'er the Ramparts We
Watch." Bally Mfg. Co. (Chicago) utilized
a snowy Christmas tree 'and the Stars and
Stripes flyin g vividly before the Capitol.
Myers Novelty Co. (Walworth, Wis.)
showed the Washington Monument in a
beautiful color reproduction with the ca p-
tion: " Like a giant" spikll which God might
have driven into th e earth, saying, " Here I
stake a claim for the home of Liberty" ;
within the folder was a description of the
Monument.
Jim Gilmore (C. M. I., Chicago) pasted
a Tuberculosis seal on a card with th e mes-
sage: "May the bright sunlight of hope and
encouragement dispel the dark clouds of
gloom and despair before another Christ-
mas is upon us," for one of the most dif-
ferent of greetings.
Perc Smith (Exhibit Supply, Chicago)
likewise let his frien'ds see his face, de-
claring "Just now we have a big job ahead
to help Uncle Sam win the war. But . . .
we pause a moment at Yuletide to send our
goo d friends best wishes and the Season's
Greetings."
P ermo Products (Chicago) sent their
greeting " To those whose support and
friendship we have enjoyed this year . .. "
in green letters set in the form of a Christ-
mas tree, with red stars interspersed to
simulate the ornaments.
F red, Ralph, Herb and Hayden Mills'
card was "from the heart of Mills," and a
heart over the entrance of an outline of the
Mills plant proved it. Mills Sales Co., Ltd.,
presented its greetings from the screen of a
die-cut gold and brown Panoram" machine.
Columbia Records' Edward Wallerstein's
card bore a Santa Claus with lifted baton.
Decca Records' greeting followed th e circle
AUTOMATIC·
PHOTOGRAPHY
REMEMBER PEARL HARBOR
-
Esta blished 1872
W. W. Wilcox Mfg. Co.
564 W . Randolph St., Chicago, III.
of a disc against whose center was a golden
candle-flame. Eddie Heller (former Phila-
delphian now press-agenting Abe Lyman's
band) logically used a musical theme.
G. V. Corp. sent a Santa C laus with a
bright new penny getting two sticks (real)
of Adams gum from a guin ven dor at th e
North Pole to add to his sack of gifts_
Burton Browne, Inc. (Chicago), like a
number of others, showed a group of
friendly people-themselves. Earl C. Mc-
Neil (Los Angeles) aptly chose a card with
a burning cigarette on a cutout silver ash
tray. The cigarette theme was repeated on
the card of Coin Machine Service (Glen-
dale, Calif.) An old-time Christmas scene
nostalgically beautified the greeting of Rob-
ert E. Spencer (Automatic Music Mer-
chants Association, Inc., San Francisco.)
Daniel J. Donohue (Seeburg's West Coast
factory representative) sent a richly digni-
fied card. Packard Mfg. Corp. (Indian-
apolis) sent greetings by Western Union
with the Pla-Mor box printed thereon.
Calendars offered lots of variety. Coin-
man, editor, publisher, globe-trotter A .. M.
Keene (Taft Calif.) expressed a slIght
frustration i~ a cartoon card in which a
war-dis patch-littered desk said "No" to
travel invitations on th e wall. A small
calendar for 1942 was thoughtfully attached
below the likeness of Keene's itching feet.
Harmony Hostess-Rhythm Air and Har-
mony Cigarette Service (Pasadena, Calif.)
chose a pretty girl in strapless evening dress
reproduced from a color photograph, as
subject for their calendar. Jos. Middleton
Middleton Vending Co., Belleville, N. J.)
used one of the lovelies of the artist
Elvgren. And JOt Ri charme (Long Beach,
Calif., Coin MlIchine Co.) contributed a
choice of 20 beauties who really displayed
themselves-a type for every taste-to cap
the collection.
•
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SEE IT TBRO IN '42
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.