Coin Machine Review (& Pacific ...)
Issue: 1942 April - Page 13
more important and spotlighted, so to
speak, in the eyes of the patrons. In the
case of many older houses, formerly unused
niches or anterooms are converted to the
purpose, allowing space for larger and
better equipment.
In those theaters where the operators
(still the operators of the theaters) want
to make confection vending a "big busi·
ness," it is only to be expected that the
one kind in both types of machine.
Operators Welcome Lens
extra· promotional effects of an elaborate
According to the opinions' of operators
layout will have more immediate results. It
LOS ANGELES-The sensational new
canvassed by this magazine, the conversion
is this appeal to the nibbling habits of pat·
"conversion lens", developed by the Meter·
lens is one of the greatest single advance-
rons, Miss Kent continues, which has
movie Division of the General Devices Cor·
ments in the field of coin movies.
brought forth the spotlighted candy coun·
poration, Los Angeles, manufacturers of
ter in the lobby of many theaters. And from
the widely·distributed Metermovie machine,
Soundies 'Signs Names
this beginning many theaters have expanded
is making a landslide sweep of the nation's
HOLLYWOOD-Soundies has just signed
to refreshment and "milkbars" in specially
movie operators, according to reports reo
Shep Fields and his Orchestra to do "Whis·
set·apart niches or rooms in their proper·
ceived by THE REVIEW.
tler's Mother·In·Law" and Wynn Murray,
ties. These inviting supplementary busi·
Just announced in last month's issue of
Joan Edwards and Connie Haines to do
nesses encourage patrons to spend more
this magazine, the lens has already been
shorts for the coin-operated movies.
time in the theater, and regularly to make
rushed to almost every state in the: Union,
Just completed in a series of subjects
an evening of their motion picture enter·
and operators from coast to coast are
featuring Announcer Don Wilson, Johnny
tainment spree. And this, of course, reflects
clamoring for the item and deluging the
Johnston, the King's Men, Anita Boyer and
nicely upon the theater's good will gesture.
company with telepllOne and telegraph
Aileen Shirley and her Minoco Maids of
orders.
The alternate type of operation of con-
Melody.
An engineering feat in the field of optics,
fection and refreshment vending is by
means of a concession. Although the profit , the new lens performs all the functions of
Opens Arcade
an ordinary, projection lens, and at the
is less, the responsibility of theater manage-
TEXARKANA - George Prock, well
same time actually "reverses" the image at
ment is completely absent. Aside from
known owner of the George Prock Co.,
the point of origin in the projectoz-. In
setting apart space in the theater, the
Dallas, recently opened a Penny Arcade
other words the conversion lens causes the
theater's part in the transaction of this
here with E. 1. Keller installed as manager.
image to appear in reverse of the way it
business is almost negligible. The theater
would normally appear using an ordinary
merely takes its share of the profit, and
projector lens.
profits are usually good, judging from the
This means that any type of film can be
fact that confection vending concession op·
used in any make of machine, and operators
erators are most anxious to set up their
will not be required to operate only "stand·
business in the theaters, Miss Kent reports.
ard" or "reverse" , film depending upon the'
Into either picture may come the coin
type of machine used. To use standard
machine operator, though it appears likely
film in a machine designed for reverse film
Send for List
that he will get the best reception from the
requires only that the Conversion Lens be
theater management which handles the reo
substituted for the lens ordinarily used.
freshment business itself.
Thus, an operator may use both types of
2313 W. Pic:o Blvd., Los Angeles
Miss Kent pays singular tribute to coin ' film in one kind of machine, or use film of
operated vending devices: "For sheer reo
finement and practicality, the attractive
vending machine for candy, nuts, chewing
FOR BALL GUM,
CAN DY -PEAN UTS
gum and cigarettes cannot be bettered.
Buy Legal Vendors, avoid trouble
for View-A-Sc:ope
"In its favor are neatness of appearance,
"Art-Nudes" No.: 1-2-3-4
minimum space requirements, the very least
400 New 2x2 "Art Slides" for
amount of management attention, and ap·
"Peek Show" or Projec:tor
peal to the 'slot machine' instincts of pa·
trons. Then, too, there is the fact that no
Latest
Model "PEEK SHOW"
attendant is required for this type of equip·
Each
50
or
ment. Although the personal service angle
VIEW-A-SCOPE - -
"
appeals to many patrons, there are just as
Newest . most
Send for circular
many adherents to the automatic machine
modern money-
maker for a II
as a vendor of confections aftd refreshment,
locations. Just
since, indeed, even cold drinks are sold
the ri ght size
through coin operated vending machines
for count.r or
50
booths, Vends An old favorite in
today and the novelty appeal of this type
peanuts and modern style - - - -
of dispensing is even more outstanding with
small candies,
patrons than anything of the sort which has
FREE
Send for circular
also all types of
Breath Pellets.
Cat. &.
been offered them heretofore:"
Instruc-
Capacity 2 Ibs.
In summary the writer declares: "The
tlons
candy -
Blue
handsome net profits realized from the sale
Hammerloid
Write
2422 Fullerton Ave., ~hicago
finish.
today
16MM ••• 3 Minute
SOUND FILMS
LES LORDEN
KING OF VENDORS
Cash In-
5 LB.
"Silver
King,
$7.95
10 at
$7.50
4Newrillns
'King Jr.'
$4.75
$24
Electric Gun Shocker
$32
AUTOMATIC GAMES
(See PUBLIC NIBBLING, Page 14)
METEBMOVIES' , CONVEBSION LENS
IS TAKING THE COUNTRY BY STORM!
This Sensational Optical Invention "Re verses" the Picture Image. By using this
lens films can be interchanged between Movie Machines of any make. Rush your
order!
THE 1942 MODEL METERMOVIE MACHINE NOW AVAILABLE-AND GOING FAST
WIRE METERMOVIE DIVISION
CR. 61408
G ENERAL DEVICES CORPORATION
8851 BEVERLY BLVD.
HOLLYWOOD, CALIF.
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
COIN
MACHINE
REVIEW
13
FOR
APRIL
1942
speak, in the eyes of the patrons. In the
case of many older houses, formerly unused
niches or anterooms are converted to the
purpose, allowing space for larger and
better equipment.
In those theaters where the operators
(still the operators of the theaters) want
to make confection vending a "big busi·
ness," it is only to be expected that the
one kind in both types of machine.
Operators Welcome Lens
extra· promotional effects of an elaborate
According to the opinions' of operators
layout will have more immediate results. It
LOS ANGELES-The sensational new
canvassed by this magazine, the conversion
is this appeal to the nibbling habits of pat·
"conversion lens", developed by the Meter·
lens is one of the greatest single advance-
rons, Miss Kent continues, which has
movie Division of the General Devices Cor·
ments in the field of coin movies.
brought forth the spotlighted candy coun·
poration, Los Angeles, manufacturers of
ter in the lobby of many theaters. And from
the widely·distributed Metermovie machine,
Soundies 'Signs Names
this beginning many theaters have expanded
is making a landslide sweep of the nation's
HOLLYWOOD-Soundies has just signed
to refreshment and "milkbars" in specially
movie operators, according to reports reo
Shep Fields and his Orchestra to do "Whis·
set·apart niches or rooms in their proper·
ceived by THE REVIEW.
tler's Mother·In·Law" and Wynn Murray,
ties. These inviting supplementary busi·
Just announced in last month's issue of
Joan Edwards and Connie Haines to do
nesses encourage patrons to spend more
this magazine, the lens has already been
shorts for the coin-operated movies.
time in the theater, and regularly to make
rushed to almost every state in the: Union,
Just completed in a series of subjects
an evening of their motion picture enter·
and operators from coast to coast are
featuring Announcer Don Wilson, Johnny
tainment spree. And this, of course, reflects
clamoring for the item and deluging the
Johnston, the King's Men, Anita Boyer and
nicely upon the theater's good will gesture.
company with telepllOne and telegraph
Aileen Shirley and her Minoco Maids of
orders.
The alternate type of operation of con-
Melody.
An engineering feat in the field of optics,
fection and refreshment vending is by
means of a concession. Although the profit , the new lens performs all the functions of
Opens Arcade
an ordinary, projection lens, and at the
is less, the responsibility of theater manage-
TEXARKANA - George Prock, well
same time actually "reverses" the image at
ment is completely absent. Aside from
known owner of the George Prock Co.,
the point of origin in the projectoz-. In
setting apart space in the theater, the
Dallas, recently opened a Penny Arcade
other words the conversion lens causes the
theater's part in the transaction of this
here with E. 1. Keller installed as manager.
image to appear in reverse of the way it
business is almost negligible. The theater
would normally appear using an ordinary
merely takes its share of the profit, and
projector lens.
profits are usually good, judging from the
This means that any type of film can be
fact that confection vending concession op·
used in any make of machine, and operators
erators are most anxious to set up their
will not be required to operate only "stand·
business in the theaters, Miss Kent reports.
ard" or "reverse" , film depending upon the'
Into either picture may come the coin
type of machine used. To use standard
machine operator, though it appears likely
film in a machine designed for reverse film
Send for List
that he will get the best reception from the
requires only that the Conversion Lens be
theater management which handles the reo
substituted for the lens ordinarily used.
freshment business itself.
Thus, an operator may use both types of
2313 W. Pic:o Blvd., Los Angeles
Miss Kent pays singular tribute to coin ' film in one kind of machine, or use film of
operated vending devices: "For sheer reo
finement and practicality, the attractive
vending machine for candy, nuts, chewing
FOR BALL GUM,
CAN DY -PEAN UTS
gum and cigarettes cannot be bettered.
Buy Legal Vendors, avoid trouble
for View-A-Sc:ope
"In its favor are neatness of appearance,
"Art-Nudes" No.: 1-2-3-4
minimum space requirements, the very least
400 New 2x2 "Art Slides" for
amount of management attention, and ap·
"Peek Show" or Projec:tor
peal to the 'slot machine' instincts of pa·
trons. Then, too, there is the fact that no
Latest
Model "PEEK SHOW"
attendant is required for this type of equip·
Each
50
or
ment. Although the personal service angle
VIEW-A-SCOPE - -
"
appeals to many patrons, there are just as
Newest . most
Send for circular
many adherents to the automatic machine
modern money-
maker for a II
as a vendor of confections aftd refreshment,
locations. Just
since, indeed, even cold drinks are sold
the ri ght size
through coin operated vending machines
for count.r or
50
booths, Vends An old favorite in
today and the novelty appeal of this type
peanuts and modern style - - - -
of dispensing is even more outstanding with
small candies,
patrons than anything of the sort which has
FREE
Send for circular
also all types of
Breath Pellets.
Cat. &.
been offered them heretofore:"
Instruc-
Capacity 2 Ibs.
In summary the writer declares: "The
tlons
candy -
Blue
handsome net profits realized from the sale
Hammerloid
Write
2422 Fullerton Ave., ~hicago
finish.
today
16MM ••• 3 Minute
SOUND FILMS
LES LORDEN
KING OF VENDORS
Cash In-
5 LB.
"Silver
King,
$7.95
10 at
$7.50
4Newrillns
'King Jr.'
$4.75
$24
Electric Gun Shocker
$32
AUTOMATIC GAMES
(See PUBLIC NIBBLING, Page 14)
METEBMOVIES' , CONVEBSION LENS
IS TAKING THE COUNTRY BY STORM!
This Sensational Optical Invention "Re verses" the Picture Image. By using this
lens films can be interchanged between Movie Machines of any make. Rush your
order!
THE 1942 MODEL METERMOVIE MACHINE NOW AVAILABLE-AND GOING FAST
WIRE METERMOVIE DIVISION
CR. 61408
G ENERAL DEVICES CORPORATION
8851 BEVERLY BLVD.
HOLLYWOOD, CALIF.
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
COIN
MACHINE
REVIEW
13
FOR
APRIL
1942
Future scanning projects are planned by the International Arcade Museum Library (IAML).