Coin Machine Review (& Pacific ...)

Issue: 1942 April

more important and spotlighted, so to
speak, in the eyes of the patrons. In the
case of many older houses, formerly unused
niches or anterooms are converted to the
purpose, allowing space for larger and
better equipment.
In those theaters where the operators
(still the operators of the theaters) want
to make confection vending a "big busi·
ness," it is only to be expected that the
one kind in both types of machine.
Operators Welcome Lens
extra· promotional effects of an elaborate
According to the opinions' of operators
layout will have more immediate results. It
LOS ANGELES-The sensational new
canvassed by this magazine, the conversion
is this appeal to the nibbling habits of pat·
"conversion lens", developed by the Meter·
lens is one of the greatest single advance-
rons, Miss Kent continues, which has
movie Division of the General Devices Cor·
ments in the field of coin movies.
brought forth the spotlighted candy coun·
poration, Los Angeles, manufacturers of
ter in the lobby of many theaters. And from
the widely·distributed Metermovie machine,
Soundies 'Signs Names
this beginning many theaters have expanded
is making a landslide sweep of the nation's
HOLLYWOOD-Soundies has just signed
to refreshment and "milkbars" in specially
movie operators, according to reports reo
Shep Fields and his Orchestra to do "Whis·
set·apart niches or rooms in their proper·
ceived by THE REVIEW.
tler's Mother·In·Law" and Wynn Murray,
ties. These inviting supplementary busi·
Just announced in last month's issue of
Joan Edwards and Connie Haines to do
nesses encourage patrons to spend more
this magazine, the lens has already been
shorts for the coin-operated movies.
time in the theater, and regularly to make
rushed to almost every state in the: Union,
Just completed in a series of subjects
an evening of their motion picture enter·
and operators from coast to coast are
featuring Announcer Don Wilson, Johnny
tainment spree. And this, of course, reflects
clamoring for the item and deluging the
Johnston, the King's Men, Anita Boyer and
nicely upon the theater's good will gesture.
company with telepllOne and telegraph
Aileen Shirley and her Minoco Maids of
orders.
The alternate type of operation of con-
Melody.
An engineering feat in the field of optics,
fection and refreshment vending is by
means of a concession. Although the profit , the new lens performs all the functions of
Opens Arcade
an ordinary, projection lens, and at the
is less, the responsibility of theater manage-
TEXARKANA - George Prock, well
same time actually "reverses" the image at
ment is completely absent. Aside from
known owner of the George Prock Co.,
the point of origin in the projectoz-. In
setting apart space in the theater, the
Dallas, recently opened a Penny Arcade
other words the conversion lens causes the
theater's part in the transaction of this
here with E. 1. Keller installed as manager.
image to appear in reverse of the way it
business is almost negligible. The theater
would normally appear using an ordinary
merely takes its share of the profit, and
projector lens.
profits are usually good, judging from the
This means that any type of film can be
fact that confection vending concession op·
used in any make of machine, and operators
erators are most anxious to set up their
will not be required to operate only "stand·
business in the theaters, Miss Kent reports.
ard" or "reverse" , film depending upon the'
Into either picture may come the coin
type of machine used. To use standard
machine operator, though it appears likely
film in a machine designed for reverse film
Send for List
that he will get the best reception from the
requires only that the Conversion Lens be
theater management which handles the reo
substituted for the lens ordinarily used.
freshment business itself.
Thus, an operator may use both types of
2313 W. Pic:o Blvd., Los Angeles
Miss Kent pays singular tribute to coin ' film in one kind of machine, or use film of
operated vending devices: "For sheer reo
finement and practicality, the attractive
vending machine for candy, nuts, chewing
FOR BALL GUM,
CAN DY -PEAN UTS
gum and cigarettes cannot be bettered.
Buy Legal Vendors, avoid trouble
for View-A-Sc:ope
"In its favor are neatness of appearance,
"Art-Nudes" No.: 1-2-3-4
minimum space requirements, the very least
400 New 2x2 "Art Slides" for
amount of management attention, and ap·
"Peek Show" or Projec:tor
peal to the 'slot machine' instincts of pa·
trons. Then, too, there is the fact that no
Latest
Model "PEEK SHOW"
attendant is required for this type of equip·
Each
50
or
ment. Although the personal service angle
VIEW-A-SCOPE - -
"
appeals to many patrons, there are just as
Newest . most
Send for circular
many adherents to the automatic machine
modern money-
maker for a II
as a vendor of confections aftd refreshment,
locations. Just
since, indeed, even cold drinks are sold
the ri ght size
through coin operated vending machines
for count.r or
50
booths, Vends An old favorite in
today and the novelty appeal of this type
peanuts and modern style - - - -
of dispensing is even more outstanding with
small candies,
patrons than anything of the sort which has
FREE
Send for circular
also all types of
Breath Pellets.
Cat. &.
been offered them heretofore:"
Instruc-
Capacity 2 Ibs.
In summary the writer declares: "The
tlons
candy -
Blue
handsome net profits realized from the sale
Hammerloid
Write
2422 Fullerton Ave., ~hicago
finish.
today
16MM ••• 3 Minute
SOUND FILMS
LES LORDEN
KING OF VENDORS
Cash In-
5 LB.
"Silver
King,
$7.95
10 at
$7.50
4Newrillns
'King Jr.'
$4.75
$24
Electric Gun Shocker
$32
AUTOMATIC GAMES
(See PUBLIC NIBBLING, Page 14)
METEBMOVIES' , CONVEBSION LENS
IS TAKING THE COUNTRY BY STORM!
This Sensational Optical Invention "Re verses" the Picture Image. By using this
lens films can be interchanged between Movie Machines of any make. Rush your
order!
THE 1942 MODEL METERMOVIE MACHINE NOW AVAILABLE-AND GOING FAST
WIRE METERMOVIE DIVISION
CR. 61408
G ENERAL DEVICES CORPORATION
8851 BEVERLY BLVD.
HOLLYWOOD, CALIF.
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
COIN
MACHINE
REVIEW
13
FOR
APRIL
1942
Public Nibbling
Phonograph and Console . Specials
(Continued from Page 13)
of candy, popcorn and cold drinks in
theaters are now well known. No one has
ever disputed this fact, and it would seem
that such operation grows increasingly more
acceptable and profitable as time goes on.
However, for the sake of showmanship, it
must be realized, and we reiterate it in
conclusion, that elien.JlWre important is the
public service angle. By maintaining the
'extra profit' item as a service to the theater
patrons, confection vending is given its
proper relation to the theater's real business
- entertainment."
Miss Kent, whether knowingly or not, has
done an excellent job of public relations
for the vending machine section of the coin
machine industry. It's up to operators
themselves to capitalize. Her suggestions
will make many a theater manager now
listen to an operator's plans with a ready
ear.
PHILADELPHIA
COIN
MACHINE
IIEVIEW
14
FOil
APIIIL
J942
PHILADELPHIA-A tremendous reno-
vation campaign is being undertaken by
local music machine operators. All types of
phonographs are being moderni:l;ed and pre-
pared for use should the drastic elimination
of new machines make necessary placement
of old equipment.
The annual social event of the local op-
erator spring season is the Phonograph
Operators of Eastern Pennsylvania and New
Jersey dance and banquet. This year the
widely-awaited affair will be held at the
classy Club Bali on Sunday evening, May 5.
Entertainers from New York and Phila-
delphia will provide the pleasure for op-
erators, their wives and guests. In addition
a number of prominent civic officials and
judicial personalities are expected to attend
the affair which will have an attendance of
several hundred.
Affairs for the banquet are being capably
handled by business manager Jack Cade
. and Sam Stern, both of whom are already
working-in-high on the line-up for the eve-
ning's amusement. A name-orchestra and
singers of the various recording companies
have already been assured the operators by
Raymond Rosen & Co. and other distrib-
utors. A special tie-up has been arranged
with the "Bonds For Victory" committee
in order' to provide guests with a unique,
patriotic souvenir of the occasion.
The entertainment committee for the ban-
quet, in addition to chairman Sam Stern,
consists of Ben Hankin and Herman Scott.
The year book committee is comprised of:
2 Rock -O la S pectravox
a nd P lay mast.rs ...... $299.50
I Rock -Ola S uper
..... 275.00
Rocko lit e
Rock- Ola Master
Rockolite ................... 250.00
I Rock -O la Maot.r
Wa l nut .............. . .... 240.00
4 Rock -Ol a De lux.
175.00
I Rock -Ola Monarch .... $100.00
2 Wu rlltz.r 616 ............... .79.50
2 Rock -O la Stan dard .... 160.00
4 Ba lly Hig h Hand ... _ ... 174.50
8 Silver Moon Tota lizers 149.50
12 Ju mbo P arad •• ,
Ani ma l Re.l.
89.50
I J ennings Free P lay
Mint V.nder
69.50
Above 'Consoles a re all Free Play in excellent mechanical condit ion .
One-third deposit require d _
Writ . for Our Latest Price List
H. C. PAYNE COMPANY
312 BROADWAY
NASHVILLE. TENNESSEE
Harold Reese, Herman Scott, Ben Hankin,
Harry Elkins, Phil Frank, Bert Sheward
and Ben Fireman. As usual THE REVIEW
will be the only trade paper represented in
the program for ALL members of the Asso-
ciation are REVIEW subscribers and the
publication has the official endorsement of
the Association. Business manager Jack
Cade remains as an ex-officio member of
each committee.
The Phonograph Operators are already
planning a long range, powerful public re-
lations and good-will campaign intended to
instruct the public regarding the usefulness
of their industry and the tremendous bene-
fits in employment, pleasure and entertain-
ment derived from music machines. A well-
known public relations expert will be hired
to handle the task of acquainting Mr. and
Mrs. Average American with the phono-
graph and its usefulness.
First step taken by the Association to
cooperate with defense has been to change
their music-machine label ' to a patrioti«
motif. Prominent words on the label are
"Buy Bonds For Victory."
Max Margolis is being congratulated for
his wife gave birth during the past month.
The proud daddy is just recovering from a
severe attack of yellow jaundice which
made him fear that the infamous yellow-
peril had struck him.
Vacationotes: Sam Stern of Keystone
Music is planning an extended trip to Hot
Springs, Ark., following completion of his
arduous labors on the Associati'on banquet.
Back_ in Philly from Florida jaunts are
Marty Mitnick, who looked the picture of
health following recovery from an illness,
and Eddie Leopold who was just down to
look over the business prospects at the
tracks.
Hits of the month. included: Glenn Mil-
ler's "Don't Sit Under The Apple Tree" and
• FREE PLAY GAMES for Immediate Delivery
ABC Bow ler ...... $42.50
Anab.1 .................. 17.50
Argent in. . ........... 42.00
All American ...... 18.00
Air Force ........ ___ . 56.00
Att.ntion ............ 22.50
Dbl e. F.ature ...... 15.00
Band Wagon ...... 19.00
B. II. Ho p .......... 39.50
Big Chief .......
19.50
Big Leag ue .
18.00
Big S how ............ 17.00
Bola Way ............ 40.00
Boom Town _ ....... 28.50
Big Parade ..........
Broadcast ............
Bosco ....................
Cadillac ..............
Champ ..................
Captain Kidd ......
75.00
25.QO
60.00
20.00
49.50
55.09
,
Click .................... $55.00
Cross Line ......... 20.00
Clover ................. 64.50
Do-Re- Mi ........ 34.50
Drum Major ...... 22.50
Du plex ................ 22.50
Doubl. P lay ...... 32 .50
Dixie
._. 18.00
F licker ......... _ ....... 22.50
Four Roses .......... 24.50
Four Diamonds .. 4 1.00
F ive & T e n .......... 77.50
Formation .........
Go ld Star ............
Gu n Club ............
Hi Hat ...............
Hi-Stepper ..........
19.00
22.00
44.50
33.00
28.00
H ome R un .......... 72.50
Horoscope ............ 37.50
J ungl • .................. 57.50
50 Mills Fre. P lay
Mint Ven ders ............ $ 79.50
8 Sup.r Bell. ........ . ....... 239.50
I Ba lly Big To p.....
119.50
2 Watling Big Ga mes
with T otalizer ........ 139.50
2 W atling Big Gam ....... 119.50
2 Su per Bells, Brand
New ......................... 265.00
Knock -Out .......... $75.00
Leader ........... ...... 17.50
Leg ionnaire ..... _ 47.00
Landslide ............ 17.50
Majora '41 ..... __ 35.00
Spot Poo l
........ $51.50
'Su n Beam ... _._ ... 30.00
Sky Blazer ......... 43.00
S lugger
............. 25.00
Mon icker ... _ ........
New Champ ........
................
P olo
Play Ball
......
M iami Beach ...... 36.50
60.00
59.00
23 .50
22.00
Score-a-L ine ...... 22.00
St ars .................... 25.00
Sky Lin • .............. 17.50
Power House ....
18.00
T exas Mustang ....
Topic .................
T owers ............ __ ....
Target Skill ..........
T.n S pot ............
Vi cto ry _.
..
Seven Up _._ .. __ ...... 27.50
Sea Hawk ............ 28.00
Silver Skate ........ 29.50
Sport Parade ____ . 27.00
Star Attract ion ___ 40.00
Spot-a-Card ....... 58.00
V en us
.....
47.50
7S.0n
62.50
29.50
35.00
75.00
. .. 62.SO
w il a Fir.
.._"26.50
Ve lvet .................. 2 1.50
Yac ht Club .......... 18.50
Z,ig Zag ................ 40 no
Strato liner .......... 24.0n
Super Chubbi • .... 39.50
Zombie ................ 21.50
TERMS: 1/ 3 DE P OS IT , BALAN CE C. o. D.
B.BETTI &: SONS
1801 Manhattan Ave •• Union City. N. J .
Phone Union 3·8584
the same band's dandy "The Story Of A
Starry Night" while Dinah Shore also
moved back into the hitrack with "Good-
night Captain Curly-Head" and a teaming
with Freddy Martin on "I Looked At
Heaven". Vaughn Monroe's warbling of
"Honey Dear" has already succeeded in
making girls dig deep for more nickels.
Tommy Dorsey's "What Is This Thing
Called Love" has stirred many memories,
while Sammy Kaye's moans about "Seeing
You Did Me No Good" is another hitune.
Hal McIntyre's new band has swiftly caught
on with " How Do I Know It's Real" while
Artie Shaw stays in the top ranks with
"Somebody Nobody Loves".
The dinner meeting of the Association
was held this month at Benny The Bum's,
a swell place despite the tag, and every-
body is still raving about the excellentype
entertainment turned-in by the member's
impromptu dancing and singing. Some.of the
men have already received offers from Izzy
Hirst's Troc troupe.
Eddie Heller, Abe Lyman's record promo-
tion manager, returned home for a few days
before taking leave for Uncle Sam's Army,
and the flood of good-wishes which he re-
ceived merely proved once more than he
was tops in popularity.
Harry Bortnick
Atlas Ready With Games
CHICAGO- In anticipation of the ap-
proaching deadline on May 1st when all
manufacturing of coin-c.ontrolled equipment
will stop, the Atlas Novelty Co., is con-
tinuing more strongly than ever the policy
of buying all types of good, late equipment.
For several months Eddie and Morris
Ginsburg, Atlas officials, have been stocking
up on both new and used equipment. The
sales have beyn good during the past few
weeks and they feel this stock is still suffi -
cient to serve their customers for many
months.
When May 1st arrives Atlas expects to
have a stock second to none in the world
in size and variety. Operators can there-
fore depend upon Atlas for all the machines
they will need to keep their .operating busi-
ness on a profitable plane for the duration.
Wise operators are looking ahead right
now and buying what they need before
shortages bring higher prices.
Grundy Back
LOS ANGELES- W. Kay Grundy has
just returned from an extended business
trip which took him the length and breadth
of California.
While in San Francisco, Mr. and Mrs.
Grundy spent some time with Fred Trevil-
lian, who was returning to his operations in
Hawaii. Fred had waited three weeks for
passage and finally had to ship as a first-
class seaman to get back to the Islands.
Grundy is readying a new machine which
will shortly be announced.
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.

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