Coin Machine Review (& Pacific ...)

You Can Auction 011 Your Umbrella!
There Are No Rainy Days With
1 ePACKABD~
I
I
@!1~Q~®LID
-
SELECTIVE REMOTE CONTROL
-
The streamlined and satin chrome finished
PLA-MOR shines with play appeal. Cus-
tomers can't resist it! Nickels pour in thick
and fast! Folks come back for more, too-
thanks to the rotor selector that insures per-
feci seleclion, the triple action, eliminating
straining, shoving, and squinting,
Match the PLA-MOR Remote Control Se-
leclor with the Model 600 Console Speaker
and you've a profit combination unbeat-
able anywhere today! Capehart products
are famous for steady, dependable service!
Jack Gutshall
Hitch your operations to the profit line with-
out delay! See us today!
Esquire offers operators complete facilities for all music requirements, Use
our new showrooms as your headquarters; drop in before or after purchasing
your Decca records, We'll be glad to discuss your music problems with you,
Ample parking space at all times.
COIN
MACHINE
REVIEW
44
FOR
AUGUST
1941
ESQUIRE MUSIC COMPANY
1870 W. Washin9ton Blvd.
ROchester 2103
KAN~A~ [IIY
KANSAS CITY, MO. - For several
months this section, as well as the rest of
the COIN MACHINE REVIEW, has been
plugging th e idea that another milestone in
the development of the Coin Machine In -
dustry was about to be reached. We've
pointed out that our Industry was among
the first to offer its entire facilities to the
OPM to aid in National Defense, and that
the OPM had gratefull y found Coin Ma-
chin e manufacturers so advanced in mod-
ern manufacture and mechanics that it im-
mediately accepted and allotted to our in-
dustry an important place in the Defend
America Program.
In talking about this milestone we've
tried to point out what we believed the
effects would be. We felt certain that, as
in any period of readjustment, those op-
erators and distributors who planned their
programs in consideration of the new con-
ditions would benefit most. That's why
we began the first of the year urging op-
erators to invoice thei r enti re stocks of
equipment with an eye to being ready to
meet conditions which might reasonably be
encountered in the next 12 months.
Now th at th e new milestone is reached
there are two strong indicat ions as far as
the Missouri Valley coin machine men are
concerned . More money is being and will
be spent via the coin machine chute be-
cause wages, income and general condi tion s
D E
c c
All-Star
A
Records
Los Angeles, Calif.
all point_ to the better. And delivery of
new eqUIpment in most brackets will be
slowed, due to the manufacturers' part in
National Defense.
The Central Distributing Co., one of the
outstanding automatic phonograph dis-
tributing firms of th e country, has taken the
attitude and adopted the policy that ap-
pears most likely to be that of progressive
firms throu ghout the area.
Tint Cruntnte tt, who with partner Fin-
ley Mason, owns and operates Central,
explains: "M usic operators and distrib-
utors, in my opinion, will not be hurt by
the new con trolled production. In fact,
we believe it will be to their benefit be-
cause wild-cat trading and large profitless
orders cannot exist under present condi-
tions. We have noted, and are experienc-
ing, another healthful condition. In the
past the tendency was to concentra te on
the large orders; today we are making
every effort to see that all of our operator-
customers get delivery on what they need
by talking the men ordering large num-
bers into accepting delivery on a few at a
time.
"It is the distributor's duty today to see
that hi s operator-customers get what equip-
ment they need to keep their routes op-
era tin g profitably. He can best do thi s by
limiting number of units sold per customer
at the time of the sale in considera tion to
the number of units he can reasonably
expect the manufacture to deliver to him
during the immediate period."
Central's development of a full noor of
shop, one of the most complete and modern
in the Midwest, as well as a further exten-
sion of their very modern Parts Depart-
ment, leaves little to th e imagination as to
what th ey expect the service business to be
in corning months. "Operators are going
to take better care of their equipment,
keep it in much better mechanical con-
dition, and thus derive a fuller return on
their investment than they have any time
in the past," is Crummett's opinion.
Frank Fasone and Frank Buccero of
Acme Amusement Co. concur with Messrs.
Mason and Crummett in th eir opinion and
add the fact that a general widening of
operator activi ties is strongly indicated.
Says Buccero: "For the first time we are
now adding candy bar vendors to our line
of cigarette, marble table, phonograph, and
miscellaneous vendors. We've taken on the
Candy Man Machines and intend to both
operate and distribute them.
"Our largest interests have always been
in th e ciga rette vending business. During
th e past two months we have had more lo -
ca tions call for machines than at a ny sim-
ilar tim e in our history. They don't like
to go down to the City Hall every week to
get the Ci ty two-cents-per-pack stamps, th ey
don't want their money ti ed up in ei ther
the stamps or th e merchandise, they would
rather not have to service the trade, many
have had both the machines and counter
sales and have found that the vendor gets
the best volume."
In the amusement machine field stocks
of new equipmen t do not yet appear to
have felt curtailment of production that is
more apparent in the case of the cigarette
vendors and the phonographs.
Ca rl Hoelzel, Uni ted Amusement Co.,
report tha t most operators began around
the first of the year building large tocks of
the eRe-Play tables and consequen tl y the
dealers have kept very full inventorie due
to the rush of the market.
Carl, by the way, has developed a new
interest th at is attracting a lot of attention
in local circles. He has purchased a 160
W. E. Simmons knows
how to get the big
orders for Packard
Pla-Mors out of fish-
ermen. He uses the
fisherman's own rods
and enlists the aid of
said fisherman's wife.
Here's the Packard
Re gional Sales Man-
ager watching Jack
Gutshall, of Esquire
Mus ic, Southern Cal-
ifornia
Distributors
for Packard , put it on
the lin" for another
fire thousand dollars
for immediate
delive ry.
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.