Coin Machine Review (& Pacific ...)

Hundreds of
~ree Plays!
2200
Big Show ........ $42.50
. 21.50
Big Six .....
Baseball
(Stoner's) .... 34.50
Chevron ........... 24.50
Congo ........
. 39.50
Fantasy, J. P ... 39.50
Oh! Johnny ...... 59.50
Scoop ............... 34.50
19.50
Spottem
Supercharger .... 32.50
Super Six ........ 39.50
Triple Threat .. 17.50
Var iety .........•... 27.50
NORTH
Capehart Leases
Marmon .Factory
WESTERN
•
1.
COIN MEN'S
WesJe;;~r..!ls:Bt~~c~!t~
$99.50
2.
Famous Door
K~Nef;~A~~g~ft~ln~L N ... $124.50
TO GREATER
BARGAINS
3.
Set~ll{l~EN
SAM .................
$64.50
R~~~ ~/•r'lfgNt~r .. ~.°.~e 1....
$99.50
4.
3
Selected PHONOGRAPH Bargains!
WURLITZER'S
SEEBURG'S
MODEL A-12 Records .............. $ 29.50
MODEL B-12 Records ........... ... 32.50
MODEL C-I2 Record& ................ 34.50
CASIN0-20 Records ................ 144.50
K-20-20 Records ........................ 79.50
GEM (1938)-20 Records ....... - ... 127.50
REX ( 1939)-20 Records............ 82.50
PLAZA ( 1939)-20 Records .. ·-··· 154.50
CLASSIC Marbleglo-( '3 9) ...... 182.50
ROCK-OLA'S
~• ~~:~d~:-Jt3 ~y~~.a.: .... $84.50
I 20 MONARCH-1938
Mod . $89 50
Record&. ONLY...........
•
I
I Latest Model ABT CHALLENGER ........ $16.50
P-12-12 Records ........................ $ 29.50
24-24 Records, Ilium ............ -... 99.50
61-1939 Counter Model.............. 87.50
312-12 Records .......................... 37.50
412-12 Records ... _..................... 34.50
500-24 Rec., Keyboard ........ ·-··· 159.50
600,A-1939, Slug Proof,
24 Records ................................ 154.50
616-16 Records ·········-······-········· 59.50
716-16 Records ............................ 54.50
MILLS'
DANCEMASTER-12 Rec . ...... $ 17.50
STUDI0-1938, 12 Rec ............... 49.50
Illuminated Grillet-$8.50
I
.
TITLE STRIPS -
40c for 2.000
I
.
Latest Model F TARGET ........................ $16.50
I
SENv FOR COMPLETE BARGAIN GUIDE! America's largest selection of coin controlled machines,
reconditioned to operate and look like newl Terms: 1/ 3 Deposit, Balance C. 0 . D.
NOVELTY co.
ATLAS
The House of Friendly Personal Service
2200 N. Western Avenue, Chicago-America's Largest Distributor
66
COIN
MACH/HE
REVIEW
Who Is Jomes Mongon?
CHICAGO-Just who is James Mangan?
Thousands of operators in the Coin Ma-
chine Industry from coast-to-coast know
him as the Director of Advertising and Mer-
chandising for Mills Novelty Company and
author of the newest patriotic song "We're
All Americans-All True Blue" just re-
corded by Dick Todd and now sweeping the
country like wildfire.
But . . . do you really know Jim Man-
gan? More than likely you do not so to
acquaint you with this unusual fellow ":ho
has carried the banner of the Com Machme
Industry into many other fields we rep~int
the following from the Ad-Clubber publica-
tion of the Peoria Advertising and Selling
Club:
One of America's best-known advertising
executives, winner of awards in all major
advertising exhibitions through half a dee,
ade, popular as a lecture~ on business,
social and psychological subJects, author of
five books, "Jim" Mangan brings a message
of vital importance.
He is at present the leading international
authority on the new technique in adver-
tising "Advertising Design"; is the first
man 'to define the subject and state its
boundaries in advertising. He forcefully
calls the advertising agencies of the country
to task and challenges them to investigate
the newest technique in the creation of ad-
vertising "Advertising Design".
Mr. Mangan indicts the general volume
of advertising as being old-fashioned, fol-
lowing a pattern 20 years old and pointing
out that the tremendous circulations of na-
tional magazines and large newspapers are
bein o- wasted because the advertising in
th ei: does not express the times or tem-
perament of the Feaders.
As an author: the current best seller,
"The Knack of Selling Yourself" bears
James T. Mangan's name as does "You Can
Do Anything" , "Thoughts on Salesman-
ship", "Learn to Write", "Push", etc.
He is the inventor of an original psycho-
logical system for creating advertising sales
and sales promotion ideas known as "The
Unknown Sales Formula". His famous ad-
vertisement "Write a Letter", generally con-
sidered to be one of the four best advertise-
ments ever written, was used by the United
States Government to promote use of the
mails.
Mangan is not only a brilliant advertis-
ing man and author, but a human, witty,
"regular guy".
♦
• •
"You're not still engaged to that Smith
girl, are you?"
"No, I'm not!"
"Lucky for you. How on earth did you
get out of it?"
"I married her!"
♦
NEW YORK-On his arrival at the Bilt-
more Hotel here, Homer E. Capehart, Pres-
ident of Packard Manufacturing Corpora-
tion, Fort Wayne, Ind., announced that he
had leased the new addition of the Marmon
automobile factory in Indi.anapolis and that
he would move the present manufacturing
of his firm to this new plant on October 1st,
The Marmon plant is one of the largest
in the Midwest. It contains complete
manufacturing and transportation facilities.
Being centrally located on the main air
and rail lines, it will be convenient for
operators to visit the new Packard factory.
For Homer E. Capehart there is a busi-
ness romance in moving to the Marmon
plant. Back in 1927 when he had resigned
his position with Holcomb & Hoke to enter
into the manufacture of his first automatic
musical instrument, he was invited to do
his manufacturing at this same Marmon
plant by the officials of the firm at that
time. After three months, these officials
decided against continuing any further in
the automatic music machine business, so
Capehart packed up hi's first instrument
and moved out.
It will therefore be about thirteen years
since Homer E. Capehart walked into this
huge factory for the first time, but, this
time he walks in as President of his own
organization manufacturing products for
the automati'c music operators in the same
plant which formerly discarded the idea of
such equipment.
The facilities of the Marmon plant in
Indianapolis are expected to help tremen-
dously in the production plans Capehart
has under way. With many ideas as yet
under consideration, and with a great many
others already completed to the point where
dies and tools are ready for production
presses, Packard Manufacturing Corpora-
tion will be in a position to turn out
speedier. and greater production and bring
their products to the trade at the most
reasonable prices.
Capehart advi'ses operators, jobbers and
distributors throughout the country to con-
tinue to address Packard Manufacturing
Corporation i'n Fort Wayne, Indiana, until
October 1st. Further announcements will
follow when the firm moves their entire
personnel into this new plant in Indianapolis.
A unique marble reception room whic_h
was one of the outstanding features of the
former Marmon automobile plant will be
retained as will many other features of this
factory to benefit the coin machine trade. ♦
SEPTEMBER 1940
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