Coin Machine Review (& Pacific ...)

Issue: 1940 September

Hundreds of
~ree Plays!
2200
Big Show ........ $42.50
. 21.50
Big Six .....
Baseball
(Stoner's) .... 34.50
Chevron ........... 24.50
Congo ........
. 39.50
Fantasy, J. P ... 39.50
Oh! Johnny ...... 59.50
Scoop ............... 34.50
19.50
Spottem
Supercharger .... 32.50
Super Six ........ 39.50
Triple Threat .. 17.50
Var iety .........•... 27.50
NORTH
Capehart Leases
Marmon .Factory
WESTERN

1.
COIN MEN'S
WesJe;;~r..!ls:Bt~~c~!t~
$99.50
2.
Famous Door
K~Nef;~A~~g~ft~ln~L N ... $124.50
TO GREATER
BARGAINS
3.
Set~ll{l~EN
SAM .................
$64.50
R~~~ ~/•r'lfgNt~r .. ~.°.~e 1....
$99.50
4.
3
Selected PHONOGRAPH Bargains!
WURLITZER'S
SEEBURG'S
MODEL A-12 Records .............. $ 29.50
MODEL B-12 Records ........... ... 32.50
MODEL C-I2 Record& ................ 34.50
CASIN0-20 Records ................ 144.50
K-20-20 Records ........................ 79.50
GEM (1938)-20 Records ....... - ... 127.50
REX ( 1939)-20 Records............ 82.50
PLAZA ( 1939)-20 Records .. ·-··· 154.50
CLASSIC Marbleglo-( '3 9) ...... 182.50
ROCK-OLA'S
~• ~~:~d~:-Jt3 ~y~~.a.: .... $84.50
I 20 MONARCH-1938
Mod . $89 50
Record&. ONLY...........

I
I Latest Model ABT CHALLENGER ........ $16.50
P-12-12 Records ........................ $ 29.50
24-24 Records, Ilium ............ -... 99.50
61-1939 Counter Model.............. 87.50
312-12 Records .......................... 37.50
412-12 Records ... _..................... 34.50
500-24 Rec., Keyboard ........ ·-··· 159.50
600,A-1939, Slug Proof,
24 Records ................................ 154.50
616-16 Records ·········-······-········· 59.50
716-16 Records ............................ 54.50
MILLS'
DANCEMASTER-12 Rec . ...... $ 17.50
STUDI0-1938, 12 Rec ............... 49.50
Illuminated Grillet-$8.50
I
.
TITLE STRIPS -
40c for 2.000
I
.
Latest Model F TARGET ........................ $16.50
I
SENv FOR COMPLETE BARGAIN GUIDE! America's largest selection of coin controlled machines,
reconditioned to operate and look like newl Terms: 1/ 3 Deposit, Balance C. 0 . D.
NOVELTY co.
ATLAS
The House of Friendly Personal Service
2200 N. Western Avenue, Chicago-America's Largest Distributor
66
COIN
MACH/HE
REVIEW
Who Is Jomes Mongon?
CHICAGO-Just who is James Mangan?
Thousands of operators in the Coin Ma-
chine Industry from coast-to-coast know
him as the Director of Advertising and Mer-
chandising for Mills Novelty Company and
author of the newest patriotic song "We're
All Americans-All True Blue" just re-
corded by Dick Todd and now sweeping the
country like wildfire.
But . . . do you really know Jim Man-
gan? More than likely you do not so to
acquaint you with this unusual fellow ":ho
has carried the banner of the Com Machme
Industry into many other fields we rep~int
the following from the Ad-Clubber publica-
tion of the Peoria Advertising and Selling
Club:
One of America's best-known advertising
executives, winner of awards in all major
advertising exhibitions through half a dee,
ade, popular as a lecture~ on business,
social and psychological subJects, author of
five books, "Jim" Mangan brings a message
of vital importance.
He is at present the leading international
authority on the new technique in adver-
tising "Advertising Design"; is the first
man 'to define the subject and state its
boundaries in advertising. He forcefully
calls the advertising agencies of the country
to task and challenges them to investigate
the newest technique in the creation of ad-
vertising "Advertising Design".
Mr. Mangan indicts the general volume
of advertising as being old-fashioned, fol-
lowing a pattern 20 years old and pointing
out that the tremendous circulations of na-
tional magazines and large newspapers are
bein o- wasted because the advertising in
th ei: does not express the times or tem-
perament of the Feaders.
As an author: the current best seller,
"The Knack of Selling Yourself" bears
James T. Mangan's name as does "You Can
Do Anything" , "Thoughts on Salesman-
ship", "Learn to Write", "Push", etc.
He is the inventor of an original psycho-
logical system for creating advertising sales
and sales promotion ideas known as "The
Unknown Sales Formula". His famous ad-
vertisement "Write a Letter", generally con-
sidered to be one of the four best advertise-
ments ever written, was used by the United
States Government to promote use of the
mails.
Mangan is not only a brilliant advertis-
ing man and author, but a human, witty,
"regular guy".

• •
"You're not still engaged to that Smith
girl, are you?"
"No, I'm not!"
"Lucky for you. How on earth did you
get out of it?"
"I married her!"

NEW YORK-On his arrival at the Bilt-
more Hotel here, Homer E. Capehart, Pres-
ident of Packard Manufacturing Corpora-
tion, Fort Wayne, Ind., announced that he
had leased the new addition of the Marmon
automobile factory in Indi.anapolis and that
he would move the present manufacturing
of his firm to this new plant on October 1st,
The Marmon plant is one of the largest
in the Midwest. It contains complete
manufacturing and transportation facilities.
Being centrally located on the main air
and rail lines, it will be convenient for
operators to visit the new Packard factory.
For Homer E. Capehart there is a busi-
ness romance in moving to the Marmon
plant. Back in 1927 when he had resigned
his position with Holcomb & Hoke to enter
into the manufacture of his first automatic
musical instrument, he was invited to do
his manufacturing at this same Marmon
plant by the officials of the firm at that
time. After three months, these officials
decided against continuing any further in
the automatic music machine business, so
Capehart packed up hi's first instrument
and moved out.
It will therefore be about thirteen years
since Homer E. Capehart walked into this
huge factory for the first time, but, this
time he walks in as President of his own
organization manufacturing products for
the automati'c music operators in the same
plant which formerly discarded the idea of
such equipment.
The facilities of the Marmon plant in
Indianapolis are expected to help tremen-
dously in the production plans Capehart
has under way. With many ideas as yet
under consideration, and with a great many
others already completed to the point where
dies and tools are ready for production
presses, Packard Manufacturing Corpora-
tion will be in a position to turn out
speedier. and greater production and bring
their products to the trade at the most
reasonable prices.
Capehart advi'ses operators, jobbers and
distributors throughout the country to con-
tinue to address Packard Manufacturing
Corporation i'n Fort Wayne, Indiana, until
October 1st. Further announcements will
follow when the firm moves their entire
personnel into this new plant in Indianapolis.
A unique marble reception room whic_h
was one of the outstanding features of the
former Marmon automobile plant will be
retained as will many other features of this
factory to benefit the coin machine trade. ♦
SEPTEMBER 1940
Subscription Order
COIN MACHINE REVIEW
1115 VENICE BOULEVARD
LOS ANGELES, CALIFORNIA
35 EAST WACKER DRIVE
CHICAGO, ILLINOIS
Please enter my subscription to THE REVIEW for:
3 Years
$2.00
Year
$1.00
to start with the, _ _ _ _ _ _ _ _ _ _ issue. A remittance in full is
attached hereto.
NAMc.._ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
ADDRESS, _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
CITY _ _ _ _ _ _ _ _ _ _ _ _ _ _ STATa;;.__ _ _ _ _ _ _ _ _ _
OPERATO,~- - - - - - - -
JOB BE"--- - - - - - - -
https://elibrary.arcade-museum.com
Legal Burglar
~
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by VERNON WILKINSON
J
George Courtney laughs at locksmiths.
Regardless of how cleverly constructed,
no lock or safe is invulnerable. With time
and tools a master lockman could pick them
all.
This is George Courtney's opinion. And
if you think differently, pause before you
start to argue with him, because he has
been called upon to perform a thousand
legal burglaries. His lock-picking has
ranged from rescuing a woman whose loung-
ing pajamas wouldn't come unzipped to
assisting in the salvage operations aboard
the H.M.S. Hampshire, on which Lord
Kitchener was lost during World War
number one.
After he found the right combination, the
pajama job was a cinch, but the Hampshire
proposition .entailed a little more work. The
British Government wanted to recover about
10 million dollars in gold, aboard the vessel.
They called in Courtney, who, in addition
to being an expert locksmith, is also a deep
sea diver. Yes, they got the gold.
Right at the moment you will probably
find Courtney dodging sharks at the bottom
of the China Sea. He's over there assisting
in the salvage operations of the French
submarine, Phenix, that went down off the
China coast.
When we saw him he was safely en-
sconced in a San Francisco hotel room, and
looking forward to talking to his fellow
craftsmen, and seeing the World's Fair
where part of his collection of rare keys
and locks are exhibited.
We were rather awed by Courtney's busi-
ness, figuring that picking locks and open-
ing bank vaults was a pretty serious
business.
But no! It was, we found, a romantic
occupation.
Remember actress Simone Simon's fam-
ous gold key? Well, Courtney is the gentle-
man who made it. He has also opened jewel
cases for former King Alfonso of Spain, for
which the keys had been lost. And when
earthquakes jammed the safes of Japan,
he was summoned to help the sons of Nip-
pon recover their yen.
The start of his career was legal, if not
exactly ethical. It began at the age of nine
when he forced the lock on the cookie
closet. Later, in 1910, he began his diving
operations as a member of the United States
marines. His ship was anchored off the
Central American coast for a number of
weeks, during which an ornery cook had
tossed overboard from the galley, a collec-
tion of empty cans, fouling the propellers.
Mr. Courtney was one of three volunteers
who. dived below to free the ship of debris.
In his hotel room he displayed a few
locks from his rare collection of thousands.
There was an ingenious Egyptian lock made
of wooden tumblers. He also had a heavy
black key and lock with which Ivan the
Terrible locked his women in the Kremlin
while he went to war. From the looks of
the lock that Russian certainly did not trust
his women. The girls didn't have a chance.
Locks have been in use for over 4,000
years, according to Courtney. At the F air he
has an ancient wooden lock from Mesopo-
tamia, the cradle of civilization, on display.
Romans were the first people to manufac-
ture iron locks, and some of the earliest
keys were mounted on rings.
In case you are interested, the key ring
'
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"Are you the gentleman who advertised far a mate?"
precedes the linger ring. When keys became
too heavy to be worn on the finger, they
were constructed to be carried on a throng.
But Roman vanity was injured by the ab-
sence of key rings. The nobles just couldn't
get used to looking at bare lingers, and
rings for decorative purposes only, were
introduced.
Courtney has quite a collection of keys
and locks on exhibition in the Homes and
Gardens Building at the San Francisco Fair.
There are keys used by Hetty Green, the
Wall Street financieress; General Jackson's
key, and keys used by Jacob Astor.
Most interesting are the keys of the
famous international banker, Nathan Roths-
child. This canny gentleman kept th e coins
of each nation in separate chests, with a
different key for each chest.
Then there is also the lock to the jewel
box of Queen Isabella, whose treasures were
sold to finance Columbus' journey to the
New World.
Further evidence that the lock business
is a romantic one is presented by the pad-
lock for a royal hope chest. Believe it or
not, this padlock has a heart shaped key.
Before we met Courtney we had an idea
that he would look like a character from
Alias Jimmy Valentine. Instead we found a
quiet man in a dark business sui t and a
conservative ti e. His lingers were long and
blunt and he handled locks with the air of
a master. He had a frank, open smile that
was emphasized by a distinguished mus-
tache. The many dangerous jobs he has
undertaken do not seem to have affected
him at all.
Possibly the reason for his cheerful mien
is the fact that never in all his adventurous
career has he found a door that is closed
to- him.

67
C OIN
MACHINE
REVI EW
EARLY FALL SPECIALS
....... $189.50
Wurlitzer 500's
Wurlitzer 616, marb!eglow with lite-up
grille and Baker Selector ....
Wurlitzer
Wurlitzer
Wurlitzer
Wurlitzer
Wurlitzer
616's
412'1 _
312'a
P-12 's
51 's .
105.00
65.00
40.00
40.00
25.00
50.00
Wurlitzer Si's , marbleglow ... ................ $ 60.00
Seeburg Regals, marbleglow .
. ......... 175.00
Penny Phonos (like new) _ _ _ _ _ 30.00
Bally Alley .
45.00
Bang-A-Deer
...... 135.00
Tom Mix .
30.00
Ray-0-Lite .
........................... ..... 55.00
Ray-O-Lite, marbleglow .
60.00
All types of new and used Free game unit pin tables at extraordinarily low prices .
Write us your requirements.
WOLF SALES CO . Inc.
701 Golden Gate Ave.
San Francisco, Calif.
https://elibrary.arcade-museum.com

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