Coin Machine Review (& Pacific ...)
Issue: 1940 March - Page 37
Keystone Invites Execs.
With Carrier Pigeons
CHICAGO.-Nine carrier pigeons arrived
by express at the Rock·Ola Mfg. Corpor·
ation on February 22 from the Keystone
Vending Company of Philadelphia, each
comfortably accommodated in it own card·
board shelter. Each pigeon was addressed
to an official of the Rock·Ola Corporation
and was accompanied by a clever invitation
to attend the "Gala Opening" of Keystone
Vending's new show room, oITlce, and serv-
ice department at 1423 Spring Garden
Street, Philadelphia, Pennsylvania, on Feb-
ruary 25th.
Instructions for returning the birds were
as follows: "This bird must not be detained
... release at once or it will lose it way
back. Release by 3 P. M. DO OT KEEP
OVERNIGHT. To handle, hold bird with
both hands around body. If you will attend
showing of new 1940 Rock-Ola Luxury
Lightup Phonographs, just release pigeon.
If you will not attend, detach ring from
pigeon's leg and release bird."
So, at 3 P. M. sharp, the pigeons were
carefully removed from their shelters by
officials of the Rock·Ola Corporation. The
birds upon gaining their freedom, shot
straight up toward the sky and circled
around to get their bearings and high-
tailed it for their home anchorage in Phila-
del phia. In a few seconds they were lost to
sight on their mile-a·minute return flight.
These birds are noted as some of the fastest
racing pigeons in the East and many a
side bet was made as to whose bird would
first cover the 800 odd miles back home.
Experts say the birds go to roost at sunset.
So, if they didn't oversleep in the morning
or meet some feathered friends along the
way, they could have arrived horne in late
afternoon of the 23rd.
I. F. Webb, Rock·Ola Vice President
said, upon releasing his bird: "I hope it
follows instructions. I told him to stop off
at Art Nagel's in Cleveland for a good
feed." Well, whether the bird follows those
instructions or not, we want to give these
"wise birds" their due credit. Also, con-
gratulations to the Keystone Vending Com-
pany for the month's most. unusual story . •
RIDDELL
ROCK-OLA
NEWS
"Congratulations," sa ys David C. RocKola,
President of t he Rock-O la Co rporation, t o
Fred N e umann of t he Rex V' end in g Compan y
of San Francisco. Ne umann is a newly ap-
point ed West Coast Rock-Ola Luxury Ligh/up
Phonograph Distributor. " If's Rock-Ola For
'40," is all Ne umann would say.
"Woodpecker Song"
Unusual Hit
NEW YORK-The currently popular,
"The Woodpecker Song," which is a best
seller on recordings and "j uke boxes" has
one of the most unusual case histories in
Tin Pan Alley.
Written originally in Italy, under the
title "RegineIIa Campagno\a," it was re-
corded in France last year by Glahe Mu-
sette Orchestra, an Austrian outfit, and
Anglicized this month by American lyri-
cist, Harold Adamson.
Neither the Austrian-French band lead-
er, the Italian composers nor the American
lyric writer ever met or corresponded.
R.C.A. Victor imported the novel Glahe
rendition of "The Woodpecker Song" in
December. It has since become tremend-
ously popular on automatic music ma-
chines and other disc companies have is-
sued platters by Glenn Miller, Gene Krupa,
Bee Gee Tavern Band, Kate Smith and
George Olson. The numerous radio bands
planning to feature the novelty this season
is indication that it will be one of the
major radio hits of the Spring.
•
PHONOGRAPH OPERATORS!
CASH IN WITH
Keeney's MUSIC BOX
BEAT THE OVERHEAD WORRY AND STILL
ENJOY "WIRED MUSIC" PROFITS. ACTUAL
TEST OPERATIONS PROVE OUR STATEMENT.
IMMEDIATE DELIVERIES!
PACIFIC COAST DISTRIBUTORS
ADVANCE AUTOMATIC SALES CO.
3126 Elliott Ave.
1021 Golden Gate Ave.
1226 S.W. 16th Ave.
Seattle. Wash.
San Francisco. Calif.
Portland. Ore.
Distributor for So. Cal •• Arizona. New Mexico
MAC MOBR
2916 West Pico St.
Los Angeles. Calif.
Ben Strom. ROCK-OlA factory
service ace. is on h is way h e re
from Chica g o. Be n will live h ere
on the Coast p ermane ntly to as-
sist US in g iving ROCK-OlA OP-
ERATORS service s upre m e-and
with a sm ile.
•
•
A s panking n e w a n d e xtensive
stock of ROCK-Ol A PARTS is on
its way h ere from Chicago too.
Each ROCK-OlA lUXURY LIGHT-
UP PHONOGRAPH is. in reality.
a custom made job as to color
combinations. We have a fine
stock on our display floo r and in
our warehouse. Instead of show-
ing just one of a model- we have
on display at all times from IS to
20 ROCK-OlAS so we can show
you the truly remarkable selec-
tion of color combinations avail-
able. It's well worth your while
to look these over if you have not
been in lately.
•
Our offices. d isplay floor. shop
and warehouse covers almost
5000 square feet of floor s pace.
Jack Nelson. ROCK-OlA'S Vice
President and General Sales
Manager, s ays it is one of the
larges t exclusive coin operated
phonograph es tablishments in the
United States. Jack was w ith u s
four days for our Show and late r
came back for another three
days.
•
We will b e s ta rting our RIDDEll
SERVICE BUllETIN soon now. It
will be issued periodically and
our aim will be to have it con-
tain information and news of real
value to YOU. the phonograph
operators of this territory.
•
THE RIDDELL CO.
2920 West Pico Blvd.
los Angeles
PArkway 11 79
Western Ops Go
for Mills
LOS ANGELES-"Every day new op-
erators climb on the Mills band wagon for
1940," declares C. Walters, president of
Beverly Sales Corporation, local distributors
for Mills phonographs.
"In the past few days the following op-
erators have placed orders with us for Mills
machines: Les Lorden, M. C. Brunetti, R.
H. Causey, Jack Pfeiffer, Sammy Ricklin
and Al Ca tle of California Music, Joe
Lein, Art Carp, Jerry O'Neil, William Hab-
erman, George Hubbard, Phono-Matic Com-
pany, Dean Brown, F. E. Wilson, all of Los
Angeles; A. L. Miller, Blythe; Olson
Brothers, San Pedro; E. F. Lyon, Long
Beach; F. K. Knudson, Fresno; R. C. Tan-
ner, Fresno; and Jack Arnold, Barstow." •
37
COIN
MACHINE
REYIEW
With Carrier Pigeons
CHICAGO.-Nine carrier pigeons arrived
by express at the Rock·Ola Mfg. Corpor·
ation on February 22 from the Keystone
Vending Company of Philadelphia, each
comfortably accommodated in it own card·
board shelter. Each pigeon was addressed
to an official of the Rock·Ola Corporation
and was accompanied by a clever invitation
to attend the "Gala Opening" of Keystone
Vending's new show room, oITlce, and serv-
ice department at 1423 Spring Garden
Street, Philadelphia, Pennsylvania, on Feb-
ruary 25th.
Instructions for returning the birds were
as follows: "This bird must not be detained
... release at once or it will lose it way
back. Release by 3 P. M. DO OT KEEP
OVERNIGHT. To handle, hold bird with
both hands around body. If you will attend
showing of new 1940 Rock-Ola Luxury
Lightup Phonographs, just release pigeon.
If you will not attend, detach ring from
pigeon's leg and release bird."
So, at 3 P. M. sharp, the pigeons were
carefully removed from their shelters by
officials of the Rock·Ola Corporation. The
birds upon gaining their freedom, shot
straight up toward the sky and circled
around to get their bearings and high-
tailed it for their home anchorage in Phila-
del phia. In a few seconds they were lost to
sight on their mile-a·minute return flight.
These birds are noted as some of the fastest
racing pigeons in the East and many a
side bet was made as to whose bird would
first cover the 800 odd miles back home.
Experts say the birds go to roost at sunset.
So, if they didn't oversleep in the morning
or meet some feathered friends along the
way, they could have arrived horne in late
afternoon of the 23rd.
I. F. Webb, Rock·Ola Vice President
said, upon releasing his bird: "I hope it
follows instructions. I told him to stop off
at Art Nagel's in Cleveland for a good
feed." Well, whether the bird follows those
instructions or not, we want to give these
"wise birds" their due credit. Also, con-
gratulations to the Keystone Vending Com-
pany for the month's most. unusual story . •
RIDDELL
ROCK-OLA
NEWS
"Congratulations," sa ys David C. RocKola,
President of t he Rock-O la Co rporation, t o
Fred N e umann of t he Rex V' end in g Compan y
of San Francisco. Ne umann is a newly ap-
point ed West Coast Rock-Ola Luxury Ligh/up
Phonograph Distributor. " If's Rock-Ola For
'40," is all Ne umann would say.
"Woodpecker Song"
Unusual Hit
NEW YORK-The currently popular,
"The Woodpecker Song," which is a best
seller on recordings and "j uke boxes" has
one of the most unusual case histories in
Tin Pan Alley.
Written originally in Italy, under the
title "RegineIIa Campagno\a," it was re-
corded in France last year by Glahe Mu-
sette Orchestra, an Austrian outfit, and
Anglicized this month by American lyri-
cist, Harold Adamson.
Neither the Austrian-French band lead-
er, the Italian composers nor the American
lyric writer ever met or corresponded.
R.C.A. Victor imported the novel Glahe
rendition of "The Woodpecker Song" in
December. It has since become tremend-
ously popular on automatic music ma-
chines and other disc companies have is-
sued platters by Glenn Miller, Gene Krupa,
Bee Gee Tavern Band, Kate Smith and
George Olson. The numerous radio bands
planning to feature the novelty this season
is indication that it will be one of the
major radio hits of the Spring.
•
PHONOGRAPH OPERATORS!
CASH IN WITH
Keeney's MUSIC BOX
BEAT THE OVERHEAD WORRY AND STILL
ENJOY "WIRED MUSIC" PROFITS. ACTUAL
TEST OPERATIONS PROVE OUR STATEMENT.
IMMEDIATE DELIVERIES!
PACIFIC COAST DISTRIBUTORS
ADVANCE AUTOMATIC SALES CO.
3126 Elliott Ave.
1021 Golden Gate Ave.
1226 S.W. 16th Ave.
Seattle. Wash.
San Francisco. Calif.
Portland. Ore.
Distributor for So. Cal •• Arizona. New Mexico
MAC MOBR
2916 West Pico St.
Los Angeles. Calif.
Ben Strom. ROCK-OlA factory
service ace. is on h is way h e re
from Chica g o. Be n will live h ere
on the Coast p ermane ntly to as-
sist US in g iving ROCK-OlA OP-
ERATORS service s upre m e-and
with a sm ile.
•
•
A s panking n e w a n d e xtensive
stock of ROCK-Ol A PARTS is on
its way h ere from Chicago too.
Each ROCK-OlA lUXURY LIGHT-
UP PHONOGRAPH is. in reality.
a custom made job as to color
combinations. We have a fine
stock on our display floo r and in
our warehouse. Instead of show-
ing just one of a model- we have
on display at all times from IS to
20 ROCK-OlAS so we can show
you the truly remarkable selec-
tion of color combinations avail-
able. It's well worth your while
to look these over if you have not
been in lately.
•
Our offices. d isplay floor. shop
and warehouse covers almost
5000 square feet of floor s pace.
Jack Nelson. ROCK-OlA'S Vice
President and General Sales
Manager, s ays it is one of the
larges t exclusive coin operated
phonograph es tablishments in the
United States. Jack was w ith u s
four days for our Show and late r
came back for another three
days.
•
We will b e s ta rting our RIDDEll
SERVICE BUllETIN soon now. It
will be issued periodically and
our aim will be to have it con-
tain information and news of real
value to YOU. the phonograph
operators of this territory.
•
THE RIDDELL CO.
2920 West Pico Blvd.
los Angeles
PArkway 11 79
Western Ops Go
for Mills
LOS ANGELES-"Every day new op-
erators climb on the Mills band wagon for
1940," declares C. Walters, president of
Beverly Sales Corporation, local distributors
for Mills phonographs.
"In the past few days the following op-
erators have placed orders with us for Mills
machines: Les Lorden, M. C. Brunetti, R.
H. Causey, Jack Pfeiffer, Sammy Ricklin
and Al Ca tle of California Music, Joe
Lein, Art Carp, Jerry O'Neil, William Hab-
erman, George Hubbard, Phono-Matic Com-
pany, Dean Brown, F. E. Wilson, all of Los
Angeles; A. L. Miller, Blythe; Olson
Brothers, San Pedro; E. F. Lyon, Long
Beach; F. K. Knudson, Fresno; R. C. Tan-
ner, Fresno; and Jack Arnold, Barstow." •
37
COIN
MACHINE
REYIEW
Future scanning projects are planned by the International Arcade Museum Library (IAML).