Coin Machine Review (& Pacific ...)
Issue: 1940 March - Page 36
Riddell Opening Is
Huge Success
36
COIN
MACHINE
REVIEW
LOS ANGELES-On February 15, 16, 17
the Riddell Company, Rock-Ola distribu-
tors, held their first showing of the new
Rock-Ola models for 1940 at their show-
rooms at 2920 West Pico Street. Approxi-
mately 300 music operators attended the
opening and partook of the refreshments
and entertainment offered.
The new Italian marble finish on the
1940 Luxury Lightups took the eye of all
visitors and many of the operators placed
substantial orders with the firm. Among
the features that were prominently dis-
played and explained were the Line-O-
Selector, the Tone Resonator, the com-
pletely enclosed Speaker, the Crystal Pick·
up, the 99% Slug Proof Coin Chute and
the service accessibility of the Super and
Master models.
Jack Nelson, vice president of Rock·Ola
Manufacturing Corporation, was on hand
to meet the operators. Among the other
prominent guests were George Murdock,
Rock-Ola district manager; Larry Crosby,
manager for his famous brother, Bing;
Ceelle Burk and Leon Rene, orchestra
leader and composer of many AMMOR
record hits; Phil Harris, congenial maestro
of the Miracle Mile's Wilshire Bowl; Ollie
Jackson, Pasadena's "Fats" Waller, and
many of the representatives of local record
companies. Invited, but unable to attend
due to previous committments, were Bing
Crosby, Guy Lombardo, Skinnay Ennis, Jan
Garber and the Mills Brothers.
Milton Lange, Frank Navarro, Jim AlIe,
the Bringas Brothers, Sam Ricklin, Al Cas-
sell, and many other well known figures in
the Southern California coin-operated pho-
nograph industry were pre ent to honor the
Riddell Company with tbeir expert praise
for the 1940 Rock-Ola phonographs.
Bob Riddell, of the firm , summed up the
opening by saying: "The year 1940 will be
a banner year for Rock·Ola. We have the
product, we have the deal, and we are very
close to the Chicago office in a point of
co·operation. With all of the e things, plus
a complete stock of parts, we can't miss."
Many interesting pictures Were taken and
Tanya Widrin, Rock·Ola leadership girl,
was asked to pose with the operators.
George Arosteguy, expert service man,
has been employed to take care of the op·
erators needs. Arosteguy will also have
charge of the stock department.
•
Hundreds of southern California operators dropped in The Riddell Company, Los Angeles
headquarters February 15, 16, 17 at the first coast showing of the new Rock-Ola Phonographs
for 1940. Picfured above: top left: Robert Riddell; H. C. Smith. of Phonograph Operators'
Association ; Leadership Girl; Jack Nelson, v. p. Rock-Ola and George Murdock, Rock-Olo
districf manager. Top right: Cassell and Rick/in , of California Music, load up their first new
Rock-Ola while the Leadership Girl wishes them luck. A. C. Riddell, Jr., in background. Lower
photo: imposing display of new machines in Riddell showrooms.
Missouri Ops
Install Officers
ST. LOUIS (RC}-Members of the Mi -
souri Amusement Machine Operator's As·
sociation held their annual electoral meet-
ing during February, naming a board of
directors and ollicers to serve in 1940. The
annual get-together was staged at the Stat-
ler Hotel, with a full turnout of 60 mem-
bers on hand.
Because of their excellent record in
building up th e Association during the past
year, and th e good results accomplished,
the entire staff of officers who served last
year were reappointed by the board of
directors. Under this arrangement, direc-
tors are elected by the membership, then
appoint officers from among themselves.
Officers are: Lou Morri , president; Dave
Monahan, secretary· treasurer ; _\be Jeffers,
vice-president; and Carl Trippe, chairman
of the board.
The group will meet monthly at tlJe Mel-
bourne or Statler Hotel in SI. Louis, and
plans to expand most of its efforts during
the coming year in establishing a ~tandard
location commission and operating pro-
cedure in the city, suburbs, and the autono-
mou County district. A banquet for formal
installation of officers wa held at the Stat-
ler as the highlight of the election meet. •
In front of E. I. Woodfin's showrooms the
Wall Brothers of Gainesville , Georgia, are
rear;Jy to leave with the first of their new
Rock-Ola Luxury Lightups.
OPERATORS
INSIST ON AN
AUTOMATIC PHONO
NEEDLE WITH
SYMPHONIC TONE
Sample 35c
THE
ELDEEN CO.
Ernie Petering, Wurlitzer Assistant Sales Manager; two Hylton Sisters Miss Shonberger,
Record Department Head; Nat Cohen and a third Hylton sister made things merry during
Modern Vending's Wurlitzer Days. The Hylton Sisters are Varsity Record stars.
176 West
Wisconsin
Milwauke.
WI ••
Huge Success
36
COIN
MACHINE
REVIEW
LOS ANGELES-On February 15, 16, 17
the Riddell Company, Rock-Ola distribu-
tors, held their first showing of the new
Rock-Ola models for 1940 at their show-
rooms at 2920 West Pico Street. Approxi-
mately 300 music operators attended the
opening and partook of the refreshments
and entertainment offered.
The new Italian marble finish on the
1940 Luxury Lightups took the eye of all
visitors and many of the operators placed
substantial orders with the firm. Among
the features that were prominently dis-
played and explained were the Line-O-
Selector, the Tone Resonator, the com-
pletely enclosed Speaker, the Crystal Pick·
up, the 99% Slug Proof Coin Chute and
the service accessibility of the Super and
Master models.
Jack Nelson, vice president of Rock·Ola
Manufacturing Corporation, was on hand
to meet the operators. Among the other
prominent guests were George Murdock,
Rock-Ola district manager; Larry Crosby,
manager for his famous brother, Bing;
Ceelle Burk and Leon Rene, orchestra
leader and composer of many AMMOR
record hits; Phil Harris, congenial maestro
of the Miracle Mile's Wilshire Bowl; Ollie
Jackson, Pasadena's "Fats" Waller, and
many of the representatives of local record
companies. Invited, but unable to attend
due to previous committments, were Bing
Crosby, Guy Lombardo, Skinnay Ennis, Jan
Garber and the Mills Brothers.
Milton Lange, Frank Navarro, Jim AlIe,
the Bringas Brothers, Sam Ricklin, Al Cas-
sell, and many other well known figures in
the Southern California coin-operated pho-
nograph industry were pre ent to honor the
Riddell Company with tbeir expert praise
for the 1940 Rock-Ola phonographs.
Bob Riddell, of the firm , summed up the
opening by saying: "The year 1940 will be
a banner year for Rock·Ola. We have the
product, we have the deal, and we are very
close to the Chicago office in a point of
co·operation. With all of the e things, plus
a complete stock of parts, we can't miss."
Many interesting pictures Were taken and
Tanya Widrin, Rock·Ola leadership girl,
was asked to pose with the operators.
George Arosteguy, expert service man,
has been employed to take care of the op·
erators needs. Arosteguy will also have
charge of the stock department.
•
Hundreds of southern California operators dropped in The Riddell Company, Los Angeles
headquarters February 15, 16, 17 at the first coast showing of the new Rock-Ola Phonographs
for 1940. Picfured above: top left: Robert Riddell; H. C. Smith. of Phonograph Operators'
Association ; Leadership Girl; Jack Nelson, v. p. Rock-Ola and George Murdock, Rock-Olo
districf manager. Top right: Cassell and Rick/in , of California Music, load up their first new
Rock-Ola while the Leadership Girl wishes them luck. A. C. Riddell, Jr., in background. Lower
photo: imposing display of new machines in Riddell showrooms.
Missouri Ops
Install Officers
ST. LOUIS (RC}-Members of the Mi -
souri Amusement Machine Operator's As·
sociation held their annual electoral meet-
ing during February, naming a board of
directors and ollicers to serve in 1940. The
annual get-together was staged at the Stat-
ler Hotel, with a full turnout of 60 mem-
bers on hand.
Because of their excellent record in
building up th e Association during the past
year, and th e good results accomplished,
the entire staff of officers who served last
year were reappointed by the board of
directors. Under this arrangement, direc-
tors are elected by the membership, then
appoint officers from among themselves.
Officers are: Lou Morri , president; Dave
Monahan, secretary· treasurer ; _\be Jeffers,
vice-president; and Carl Trippe, chairman
of the board.
The group will meet monthly at tlJe Mel-
bourne or Statler Hotel in SI. Louis, and
plans to expand most of its efforts during
the coming year in establishing a ~tandard
location commission and operating pro-
cedure in the city, suburbs, and the autono-
mou County district. A banquet for formal
installation of officers wa held at the Stat-
ler as the highlight of the election meet. •
In front of E. I. Woodfin's showrooms the
Wall Brothers of Gainesville , Georgia, are
rear;Jy to leave with the first of their new
Rock-Ola Luxury Lightups.
OPERATORS
INSIST ON AN
AUTOMATIC PHONO
NEEDLE WITH
SYMPHONIC TONE
Sample 35c
THE
ELDEEN CO.
Ernie Petering, Wurlitzer Assistant Sales Manager; two Hylton Sisters Miss Shonberger,
Record Department Head; Nat Cohen and a third Hylton sister made things merry during
Modern Vending's Wurlitzer Days. The Hylton Sisters are Varsity Record stars.
176 West
Wisconsin
Milwauke.
WI ••
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