Coin Machine Review (& Pacific ...)

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Southern California's leading music operators, and those interested
in the industry, get their fi rst glimpse of the new 1939 Rock-Ola
phonographs at a special dinner meeting in Los Angeles. Con-
siderable interest was shown in the new machines, now being
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52
COIN
MACHINE
REVIEW
1/ewJ
A few days ago Herb McClellan, Los
Angeles, dropped into the Long Beach
Coin Machine Exchange and picked up
Joe Richarme and carted him south to
the races at Caliente. After arriving at
the track Joe thought of his ca t at home
and wired Bill Thompson to drop by his
house and let "Sir Tom" out. Thompson
followed instructions and upon enter-
ing the house found a w a ter pipe had
broken and the house was rapidly fill-
ing with water. Had it not been for
"Sir Tom" and Joe's thoughtfulness for
the cat hundreds of dollars in damages
would have resulted from the water.
Presher Brothers, frequent visitors in
Long Beach, report conditions improv-
ing in San Diego and noticeable im-
provements in their cash boxes.
Mr. and Mrs. J. Frank Johnson and
daughter June, Phoenix, Ariz., were vis-
itors in Long Beach over the New
Year's holidays. Although the Johnson
family were all Duke fans they were
satisfied that the best team won the
New Year's football classic. In Long
Beach they were entertained by "Steve"
and Mrs. Brodie.
Latest operator firm to start in music
is Baer and Skinner of San Diego. Dur-
ing December they purchased their first
group of phonographs from Long Beach
Coin. Previously the firm operated mar-
ble games.
Harry Evans has expanded his nov-
elty machine operations by adding 200
new Masters.
Ted Lawrence and Joe Richarme took
an afternoon off before Christmas to
settle a long time thirst. As a result
both boys took a New Year's pledge to
never do it again and the rest of the
Long Beach operators are looking side-
ways whenever they meet the boys.
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Open House
held by Victor.
CHICAGO.- Attracting many promin-
ent jobbers and operators from all parts
of the country to participate in the pre-
handled in this area and in Arizona by William Nathanson, who
reports early bookings of new business on the instruments gives
promises of making 1939 a banner Rock-Ola phonograph year.
view of the new Challenger bulk mer-
chandiser now being shown at the fac-
tory, Victor Vending Corp. held open
house at the plant's display room dur-
ing the NACOMM Show in December.
Extending an invitation to all others
in the industry to see the new machine,
when in Chicago, H. M. Schaef, Victor
Vending's president, declared, "Our
new Challenger machine will meet the
most exacting requirements of both
operator and jobber and it is designed
to provide maximum service and per-
formance at a minimum cost. That's
what all operators are interested in---a
machine that pays bigger dividends
over a longer period of timel' '
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Seeburg Showing
seen by Southern Cali-
fornia rnusicrnen.
LOS ANGELES .-Some hundred and
twenty-five music operators from all
over Southern California witnessed the
premiere local showing of new 1939
Seeburg Symphonolas, the Mayfair,
Plaza and Casino, in the local show-
rooms of E. T. Mape Music Co. Jean
Minthorne, branch manager, and Mrs.
Minthorne were on hand to play host
and hostess. Vance Mape of the San
Francisco office was also present to
greet visiting operators.
In addition to display of the new
models, T. C. McKelvy of the Seeburg
factory , demonstrated Seeburg's new
Wall-O-Matic remote control selector
which operators reported liking very
much.
The new auxiliary selecfor
caused considerable comment on its
possibilities as an additional revenue-
getter. Minthorne reports the booking of
considerable business.
·•
Two to Chicago
LOS ANGELES. - Independently of
each other, Mac Mohr, of Mohr Brothers,
local distributing firm , and Phil Robin-
son, factory representative for Chicago
Coin Machine and Buckley Manufac-
turing Companies, have gone to Chi-
cago for the CMMA Show at the Sher-
man Hotel. Mohr left Los Angeles Fri-
day , January 13, via the Union Pacific
streamliner, which system he will als o
use on his return, and Robinson left
the first of the same week to allow time
for visiting friends and re latives in Chi-
cago as well as seeing the Show.
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Bright Yem
foreseen by Fleischmann.
NEW YORK CITY.-Seven reasons for
a probable bright year in 1939 are list-
ed by Charles Fleischmann of Balti-
more Salesbook Co. First, he notes a
rising trend in railroad carloading, em-
ployment of capital and labor, the
number of public and commercial pro-
jects under way, and increased produc-
tion in heavy . and basic industries; im-
proved economic conditions as shown
by these business indices will reflect in
more earnings for operators, he feels .
Second is the growina membership of
associations with consequent strength-
ening of these bodies. Third, an in-
crease in the number of persons gain-
fully employed in the coin machine in-
dustry today. Fourth, a marked im-
provement in mechanical design and
beauty, which have stimulated sales.
Fifth, the two World's Fairs lo be held
here and in California, with attendant
advertising of coin controlled equip-
ment. Sixth, the spending of huge sums
of money by manufacturers for pioneer-
ing of new equipment and a larger va-
riety of equipment. Seventh, the fact
that an increasing number of operators
have become more businesslike in man-
agement of their operations and their
relationships with locations. Fleisch-
mann's firm's records show that more
collection books are being used than
ever before, and he counts it a good
sign.
e
Poor old Hiram. He went up to New
York determined to make his living pull-
ing some skin games on innocent
strangers. However, the first fellow he
tried _to sell the Brooklyn Bridge to,
turned out to be the owner of the darned
thing, and ii Hiram hadn't paid the man
$1 0 to keep quiet they would have had
him arrested.
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