Coin Machine Review (& Pacific ...)

Issue: 1939 January

J
Southern California's leading music operators, and those interested
in the industry, get their fi rst glimpse of the new 1939 Rock-Ola
phonographs at a special dinner meeting in Los Angeles. Con-
siderable interest was shown in the new machines, now being
t c1t9 8e11c~
52
COIN
MACHINE
REVIEW
1/ewJ
A few days ago Herb McClellan, Los
Angeles, dropped into the Long Beach
Coin Machine Exchange and picked up
Joe Richarme and carted him south to
the races at Caliente. After arriving at
the track Joe thought of his ca t at home
and wired Bill Thompson to drop by his
house and let "Sir Tom" out. Thompson
followed instructions and upon enter-
ing the house found a w a ter pipe had
broken and the house was rapidly fill-
ing with water. Had it not been for
"Sir Tom" and Joe's thoughtfulness for
the cat hundreds of dollars in damages
would have resulted from the water.
Presher Brothers, frequent visitors in
Long Beach, report conditions improv-
ing in San Diego and noticeable im-
provements in their cash boxes.
Mr. and Mrs. J. Frank Johnson and
daughter June, Phoenix, Ariz., were vis-
itors in Long Beach over the New
Year's holidays. Although the Johnson
family were all Duke fans they were
satisfied that the best team won the
New Year's football classic. In Long
Beach they were entertained by "Steve"
and Mrs. Brodie.
Latest operator firm to start in music
is Baer and Skinner of San Diego. Dur-
ing December they purchased their first
group of phonographs from Long Beach
Coin. Previously the firm operated mar-
ble games.
Harry Evans has expanded his nov-
elty machine operations by adding 200
new Masters.
Ted Lawrence and Joe Richarme took
an afternoon off before Christmas to
settle a long time thirst. As a result
both boys took a New Year's pledge to
never do it again and the rest of the
Long Beach operators are looking side-
ways whenever they meet the boys.
e
Open House
held by Victor.
CHICAGO.- Attracting many promin-
ent jobbers and operators from all parts
of the country to participate in the pre-
handled in this area and in Arizona by William Nathanson, who
reports early bookings of new business on the instruments gives
promises of making 1939 a banner Rock-Ola phonograph year.
view of the new Challenger bulk mer-
chandiser now being shown at the fac-
tory, Victor Vending Corp. held open
house at the plant's display room dur-
ing the NACOMM Show in December.
Extending an invitation to all others
in the industry to see the new machine,
when in Chicago, H. M. Schaef, Victor
Vending's president, declared, "Our
new Challenger machine will meet the
most exacting requirements of both
operator and jobber and it is designed
to provide maximum service and per-
formance at a minimum cost. That's
what all operators are interested in---a
machine that pays bigger dividends
over a longer period of timel' '
e
Seeburg Showing
seen by Southern Cali-
fornia rnusicrnen.
LOS ANGELES .-Some hundred and
twenty-five music operators from all
over Southern California witnessed the
premiere local showing of new 1939
Seeburg Symphonolas, the Mayfair,
Plaza and Casino, in the local show-
rooms of E. T. Mape Music Co. Jean
Minthorne, branch manager, and Mrs.
Minthorne were on hand to play host
and hostess. Vance Mape of the San
Francisco office was also present to
greet visiting operators.
In addition to display of the new
models, T. C. McKelvy of the Seeburg
factory , demonstrated Seeburg's new
Wall-O-Matic remote control selector
which operators reported liking very
much.
The new auxiliary selecfor
caused considerable comment on its
possibilities as an additional revenue-
getter. Minthorne reports the booking of
considerable business.
·•
Two to Chicago
LOS ANGELES. - Independently of
each other, Mac Mohr, of Mohr Brothers,
local distributing firm , and Phil Robin-
son, factory representative for Chicago
Coin Machine and Buckley Manufac-
turing Companies, have gone to Chi-
cago for the CMMA Show at the Sher-
man Hotel. Mohr left Los Angeles Fri-
day , January 13, via the Union Pacific
streamliner, which system he will als o
use on his return, and Robinson left
the first of the same week to allow time
for visiting friends and re latives in Chi-
cago as well as seeing the Show.
e
Bright Yem
foreseen by Fleischmann.
NEW YORK CITY.-Seven reasons for
a probable bright year in 1939 are list-
ed by Charles Fleischmann of Balti-
more Salesbook Co. First, he notes a
rising trend in railroad carloading, em-
ployment of capital and labor, the
number of public and commercial pro-
jects under way, and increased produc-
tion in heavy . and basic industries; im-
proved economic conditions as shown
by these business indices will reflect in
more earnings for operators, he feels .
Second is the growina membership of
associations with consequent strength-
ening of these bodies. Third, an in-
crease in the number of persons gain-
fully employed in the coin machine in-
dustry today. Fourth, a marked im-
provement in mechanical design and
beauty, which have stimulated sales.
Fifth, the two World's Fairs lo be held
here and in California, with attendant
advertising of coin controlled equip-
ment. Sixth, the spending of huge sums
of money by manufacturers for pioneer-
ing of new equipment and a larger va-
riety of equipment. Seventh, the fact
that an increasing number of operators
have become more businesslike in man-
agement of their operations and their
relationships with locations. Fleisch-
mann's firm's records show that more
collection books are being used than
ever before, and he counts it a good
sign.
e
Poor old Hiram. He went up to New
York determined to make his living pull-
ing some skin games on innocent
strangers. However, the first fellow he
tried _to sell the Brooklyn Bridge to,
turned out to be the owner of the darned
thing, and ii Hiram hadn't paid the man
$1 0 to keep quiet they would have had
him arrested.
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Musicmen
Unite
to lay foundation for
strong organization.
LOS ANGELES .-Many of the pre-
viously e xis ting differe nce s between
phonograph operators of Southern Cali-
fornia were forgotten during the course
of an important me e ting held at the
Clark Hotel, January 4, w h e n prominent
musicmen from all ove r this sector
gathered a s a nucleus for the formation
of the California division of the Inter-
national Association of Automa tic Phon-
ograph Owners, whose main headquar-
ters are in Chicago. The California di-
vision will be divided into Locals , and
each region may have its own Loca l
and s elect its own officers, but all Lo-
cals will be branches of the California
Stat e Association.
William Nathans on, who w a s a ssigned
to organize Southern California, in ad-
dressing the gathering gave a full re-
port of how such major cities a s New
York Chicago, Philadelphia and St.
Loui~ have been fully organized and
are , at present, receiving increased re-
venues from phonographs on the basis
of an e stablished minimum scale of
collections : $7 minimum for new models
and 35 % on all money in the cashbox
above that figure to the location; a
$6 minimum on machines a year old,
and 35% on excess to the location; $5
minimum for two-year-old models, and
50 % to the location, and so on.
In order to give REVIEW-readers a
clear picture of what is now transpiring
in the Southern California phonograph
business , there is quoted here a por-
tion of one of Nathanson's letters to
Featuring
WILLIE SHORE
"The King of Comics"
And a Great Show
with Chicago's Singing Stars
• 4 Shows Nightly •
Dinner Show Promptly
At 9:00 P.M.
Sol Wagner & Orchestra
DELUXE DINNER. SERVED
No Cover Charge at any time
E. C . Steffens, president of the Inter-
na tional Association, in which he ex-
plains his belief that the new Associ-
ation will be succe ssful:
"I pers onally (Nathanson _ wrote)
have s pent large s um s of mo ney and a
whole lot of my time to organize music
operators in Los Angeles. There w e re
four such attempts made in the pas t,
and the chief reason we w ere not s uc-
cessful heretofore lies in the fa ct that
the strength of a national organization
is required to combat the obstacles in
:he music business. I am therefore
happy to state my conviction that the
pres ent organization we are to promote
will meet with s uccess, and the chief
rea son for thi s s u ccess will be our
affiliation with s uch a national organ-
ization as yours. In other words, if our
Local were not to be conne cted with a
national group, I, for my part, would
never make another attempt to organize
Southe rn California. It is therefore clear
to me that you and your a ssociates in
the International deserve all th e credit
for developing a nucleus that will
LEAD, GUIDE and PROTECT the music
operators' business."
Acting a s chairman of the meeting
was Curley Robinson,· managing direc-
tor of the Associated Operators of Los
Angeles County's organization, who in-
troduced speakers-and him s elf spoke
interestingly and to the point-among
whom were Vance Mape of San Fran-
cis co, Milton Lange of Glendale , Dick
Talbert of Fresno, Joe Richarme of Long
Beach and A. D. O s b orn of Los Angeles.
Attendance of nearly a hundred mu-
sicmen made it a representative gath-
ering, and this meeting was the first of
a s eries that will be held to organize
the entire state of California in an asso-
ciation that will affiliate with the
IAAPO . William Nathanson of Los An-
geles and William Corcoran and Vance
Mape of San Francisco are acting as
organizers for the group . until the a sso-
ciation starts moving under its own
power. Those pre sent at the Los An-
geles meeting were much enthused by
the n e ws that the leading manufactur-
e rs of phonographs have promis ed their
full support and cooperation to mu sic
operators who will affiliat e with good,
organized· a ssociations .
Homer Capehart, Wurlitzer vice-presi-
dent , David C. Rockola, president of
the firm bearing his name, H. T. Roberts,
salesmanager for the J. P. Seeburg
Corp., and E. C. Steffens, president of
the International, s e nt telegrams of
greeting and this same ass urance of
cooperation. The wires of Roberts and
Rockola were read at the gathering,
while those of Capehart and Steffens,
received late·, will be read at the next
regular meeting of musicmen at the
Clark Hotel, here, January 18.
The year 1939, those present felt , has
something good in store for the music
indus try , and they acclaime d a s good
news the probability that at las t the
music business will return lo normal. e
BEST SELLING RECORDS
December, 1938
BLUEBIRD
DEL.0202
B-7746-Begin the Beguine
Indian Love Call
Artie Shaw Orchestra
B-10046-Deep in a Dream
Day After Day
Artie Shaw Orchestra
B-10048-The Umbre lla Man
Polly Put Your Slippers On
Johnny Messner Orchestra
C:OIN
MEN
11/elc",ne
While in Town
Visit FALKENSTEIN BROS.
HI-HAT CLUB
Where famous stars of
Stage, Screen and Radio
APPEAR NIGHTLY
DELUXE DINNER SERVED
NO -COVER CHARGE
871 RUSH ST.
DEL. 0776
53
COIN
MACHINE
REVIEW
B-10054-Softly, As In a Mor ning Sunrise
Copenhagen
Artie Shaw O rch estra
B-10041-1 Must S ee Annie Tonight
It Serves You Right
Shep Fields Orches tra
B-10000-Two Sleepy People
I'll Never Forgive Myself
Fats Walle r
BRUNSWICK
8225-The Umbrella Man
Sixty Seconds Got Toge ther
Kay Kyser Orches tra
8263-1 Must See Annie Tonight
Hurry Home
Kay Kyser Orchestra
8264-The Night Before Christmas
I !Gssed You in a Dre am Las t Night
Eddie Duchin Orches tra
8273-Loveland in the Wintertime
I Had to Do It
Horace Heidt Orchestra
8267-Deep in a Dream
When Paw Was Courtin' Maw
Kay Kyser Orchestra
8277-I'm Forever Blowing Bubbles
Adios Muchachos
Ella Logan with Perry Botkin
Orchestra
VICTOR
26006-My Reverie
Boogie Woogie Blues
Larry Clinton Orches tra
26110-1 Mus t See Annie Tonight
Kind ' a Lonesome
Benny Goodman Orches tra
25108-Jeepers Creepers
The Devil With the Devil
Larry Clinton Orchestra
26104-The Night Before Chris tmas
Everybody' s Laughing
Sammy Kaye Orchestra
26105-Sweet Sue , Just You
Tin Roof Blues
Tommy Dorse y Orchestra
26067-Two Sleepy Pe ople
Have You Forgotten So Soon
Sammy Kaye Orchestra
VOCALION
4502-The Man with the Whiskers
The Girl Friend of the Whirling De rvish
Hoosier Hot Shots
(See BEST SELLERS, Page 54)
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