Coin Machine Review (& Pacific ...)

Bromberg
(Continu ed from page 36)
44
COIN
MACHINE
operators no longer would go from one
place to another s eeking lower priced
equipment on the basis of quoting the
cost the previous jobber visited had es-
tablished. He points out the fact that
operators lose as much as the jobbers
do. With cut rate prices in effect the
operator gets less attention, less serv-
ice, less surety of the merchandise he
buys, because the jobber, or the distri-
butor, has to keep overhead down to at-
tempt to make up the loss in income
fr.om sales. More than that, when it's all
through the operator who has partici-
pated in a price-cutting circle, going
from one salesfloor to another always
getting a lower price, still has a feeling
that he' s being cheated, that he might
somehow have done better. Bromberg
warns that the policy is not good for
anyone concerned.
Now in his new quarters, Bromberg
marks his fourth change since leaving
New York. His first Los Angeles place
of busines s was at , 1034 West Seventh
Street, in what was then the "row."
From there he went into quarters about
five times as large as his first one, at
2922 West Pico Boulevard, and then into
space five times a s large again, at 1481
West Washington. Now, at 935 Venice
Boulevard, he's admittedly in smaller
space, but no one should be deceived.
While actually containing less square
feet, the whole layout of his plant is
more compact and far more convenient-
ly arranged so that less room is needed.
He a sserts that free service is and
will be given on all equipment pur-
chased from him during the life of the
Kick's sales are telling ari eloquerit tale
game. That doesn't mean he or his staff
of successful operation and big profits.
will make service calls for the operator, There is no question about the great-
but that any piece of equipment brought
ness of a game when repeat orders
• back to his shop will be given attention. come in as rapidly and consistently as
And now he's looking forward to 1939 • they are for Side Kick.''
with a hope that it will be a happy year
Action, pep, thrills, new ideas, sus-
for his friends and customers, and for
pense, beauty, flash , light effects-ev-
the industry in general, as well as for
erything the operator wants-were Rot-
himself.
•
kin 's further description of the game
and its reasons for popularity. He
claims, too, that success of such recent
Daval games as Odd Ball have con-
new Daval game, has
vinced the operators that Daval games
merits told.
are mechanically perfect.
CHICAGO. - "Positively the greatest
The side kick high-score feature ,
game we've ever manufactured." Thus
shifting !ODO lights, and the free-ball
did I. D. Rotkin , Daval Mfg .Co.'s adver- feature, Rotkin declared, were other
tising manager, characterize · Side Kick, reasons for the game's current popu-
new 5-ball novelty game. Continued larity with distributors, jobbers, opera-
Rotkin: "In our business we're inclined tors, locations and play_e rs.
to be ·conservative about the merits of
a new game until we know it to be def-
"How many wars have been waged
initely a hit. We just refuse to be
fooled by our own enthusiasm, and we
again~! the United _ States?"
...
•
"Five."
reserve judgment until the new · game
has been tried thoroughly on location.
"Name them.''
After that, sales tell the story, and Side
"One, two, three, four, five."
Side Kick,
e
. . .
Jtfanu/ac tu rers
o/
VENDING MACHINE PRODUCTS
•
•
•
•
• BUTTERSCOTCH
SALTED PEANUTS
RAINBOW PEANUTS
PEANUTS
BOSTON BAKED BEANS • MIDGET BURNT
PEANUTS
VENDORS CHOCOLATE
• FRUIT DIBS
PEANUTS
• PISTACHIO NUTS
• BALL GUM
• INDIAN NUTS (Pinon
Nuts)
• CHARMS
PEANUT SPECIALTY CO.
CHICAGO
400 W. SUPERIOR STREET
•
Write For Price List ·.·'
REVIEW
HARRY LEADS
q,, USED MA·RBLE GAMES
prices
Compare ' our quality in used games . . .
Decide where to take your business.
Entering 1939 we wish all our customers and friends a happy and prosperous year.
If we have dealt honestly and fairly with you, ' please tell your friends. Otherwise
come in and tell us.
•
Here are the games at prices you've been looking for. Come and get them!
25 G-Man Grippers-New-in cartons,while they lasL ................. ·,·:·········-'··········$ 8.50
20
2
3
25
10
2
5
3
3
5
2
l
Auto Derby .......... $ 6.50
Auroran ................ 9.50
Airway .................. 19.50
Bumper .................. 5.00
Bally Booster ...... 7.50
Bally Arcade-
Clearance ............ 44.50
Bally Reserve-
Divider Type ........ 22.50
Bally Derby-
Automatic ............ 9.50
Big Shot ................ 4.50
Batter Up ............ 8.50
Boo-Hoo ................ 15.00
Carnival-
To Clear .............. 14.50
3
2
10
2
3
6
5
5
2
5
Daval Baseball ..
Daytona _ _ _
Electro ..................
Electric Score-
board ....................
Fleet-Meters ......
Fury ......................
Firecracker ..........
Grand Slam ........
Gottlieb Daily
Races-Aut'm'tic ..
Home Run ............
Jitterbug-New,
to clear ...... ..........
Klick-New, to
clear ......................
10.00
7.50
15.00
7.50
44.50
6.50
6.00
29.50
17.50
6.00
50.00
72.50
10
5
1
5
Marvel-New, to
c;lear ··- · -- - -
Mercury ................
Numbers ..............
Nip and Tuck ........
New Rocket ........
Odd Ball-Res .....
Oscar-Reserve ..
Post Time ............
Preakness ............
Running Wild ....
Ricochet ................
Roll Over ..............
Railroad ................
Snappy ................
Stoners Races ....
47.50
6.50
7.50
10.00
15.00
69.50
49.50
17 .50
32.50
9.75
7.50
10.00
20.00
25.00
15.00
Suspense-New.. 45.00
Ski-Hi .. , ................. ·20.00
Silver Flash ........ 17.50
Skooky .................. 8.50
Sensation ............ 9.75
Ten Strike ............ 20.00
Turf Champs ...... 19.50
. Vogue .................. 12.50
BOWLIN1G GAMES
Bally Roll ............ $25.00
Bank Roll ............ ' 47.50 •
Bumper Bowling .. 75.00
Wurlitzer Skee-
Ball, 1937 .............. 100.00
We carry a complete stock of new games and you know our prices!
Southwestern Vending Machine Company
2833 West Pico Street
ROchester 1421
•
Los Angeles, Calif . . ·
https://elibrary.arcade-museum.com