Coin Machine Review (& Pacific ...)

For Visitors to the Convention
The greatest array of "gilt edged" equipment at
greatly reduced pric:esl
CONSOLES
PA YT ABLES
Galloplng Dominoes ...................... $ 87.50 Fairgrounds .................................... $57.50
Evans' Bangtails ............................ 94.50 Aksarben (Multiple) .................... 54.50
Jennings Flattop Derby Day........ 44.50 Mills Big Race .............................. 49.50
Bally Teaser .................................. 32.50 Qulnella 17 Coln Drop Headl.... 64.50
Ray's Track .................................. 59.50 Kenney Hot Tip.............................. 39.50
Keeney 1938 Kentucky Club........ 119 .SO Keeney Derby Champ.................. 77 .SO
Red Head Track Time .................. 114.00
SLOT MACHINES
Grey Head Track Time................ 87. 50
Exhibit Races (7 Colnl................ 47. 50
Sc: Mills Blue Fronts ................... . $39.50
Pamc:o Rosemont .......................... 34.50
(Gold Award!
Jennings Derby Day...................... 67.50
Sc: Mills Blue Fronts ( Regular l 47.50
I Latest Modell
Sc: Mills QT. (Late Modell ....... . 33.50
Western Fast Track ..................... . 31.50
Sc: Jennings Sliver Chief ........... . 57.50
Buckley Track Odds ..................... . 124. 50
(Like New)
Pamc:o Domlnole ......................... . 34.50
Tanforan ....................................... . 39.50
Sc: Jennings Melon Bells ............. . 57.50
Bally Favorite ............................. . 42.50
!Like New)
Jennings Parlay Races ............... . 114.50
le: Mills QT (Late Modell ....... . 31.50
1 0c: Cherry Bell• I Mills>.. ............. . 54.50
10c: Brown Front (Mills) ............. . 67.50
-
SPECIAL -
Terms 1/3 Dep., Bal. C .O.D.
SEEBURG MODEL B
PHONOGRAPHS
Write for our new bulletin llstlng c:om•
plete line reconditioned Consoles--Pay•
tables-Slots--Novelty Games-Counter
Games and Phonographs.
$57.50
ATLAS NOVEL TY CO.
THE HOUSE OF FRIENDLY AND PERSONAL SERVICE
2200 N. WESTERN AVENUE
CHICAGO, ILLINOIS
Branches In Pittsburgh, Pa., and Miami, Fla.
14
CABLE ADDRESS: ATNOYCO
COJH
MACHINE
BEVJEW
Short Talks on
-Advertising
Prepared by the
Bureau of Research and Education
Advtrtismg Federation of America
More for Your Money
Number 4
Money is important only for what you
can buy with it. What you buy is im-
portant only for the satisfaction it gives
you. And greater satisfaction is the only
thing that is important in getting more
for your money.
That is why the service of advertis-
ing is so helph 4 1. Merchants and manu-
facturers advertise primarily to sell their
goods, but in the long run no advertis-
ing can be successful unless it helps the
consumer to get more for his money.
The most important business job · that
each of us has to do, next to earning
an income, is to buy the best possible
living which that income can afford.
Wherever we go, at any time of day
or night, we constantly see and hear
many kinds of advertising. On all sides,
industry offers its wares, presenting an
e;1ormous show window of everything
THE "'HI-LOW
11
information, costs the consumer nothing,
and brings many articles within reach
of the common man's purse.
Advertising has also put identifying
trademarks on food, clothing, and near-
ly everything else you buy, standard-
izing the product of each advertiser. If
you like a certain brand you buy it
again, and if you don't like it you avoid
it-the trade-mark tells the tale and ad-
vertising put the trade-mark on the
goods. If you want to know what you're
getting you buy a well-advertised pro-
duct made by a manufacturer in whom
you have confidence.
Because there is so much advertising
in this country, we are the best-informed
people in the world on what there is
to buy and where to buy it. Because
advertising is an economical salesman,
we can buy things cheaper and the
country is more prosperous. Because
advertising identifies products, we can
buy with greater confidence in their
quality.
Advertising is one of our greatest
helpers in the important problem of
getting more for our money.
•
Copyright 1938
Advertising Federation of America
Interest Shown
in new Silver Kings.
CHICAGO.-Attracting particular at-
tention and causing considerable favor-
able comment among operators and
jobbers alike, the reception of two new
Silver King vendors, displayed in Booth
70 at the NACOMM Show in Chicago
last month has paved the way for prep-
arations for a banner year in new and
repeat business, according to report of
officials of Automat Games, makers of
the line of Silver Kings.
This was the first Coin Machine Show
appearance of fast-growing, progressive
Automat Games which reports it has en-
joyed loyal support of jobbers and oper-
ators because of "fair dealing and mod-
erately-priced quality merchandise." The
all-chrome Silver Kings, the array of
pastel-colored porcelain and the new
Factory Kings and Silver Charms were
said to have been particularly note-
e
worthy.
that money can buy. Nothing is over-
looked. Beans, movies, garters, auto-
mobiles, oranges, refrigerators, fishing
poles, asphalt paving, and correspon-
dence courses. You decide what you
want and spend your money accord-
ingly. Advertising gives you a world's
fair in motion, a continuous parade of
merchandise. The more you see of it the
more you know about the world's goods
and the better you know how to make
your material life a happy one.
By serving the interests of consumers
Teacher (in geography class): "Can
everywhere, advertising does a very anyone tell me where Pittsburgh ls?"
important job for industry. It is the only
Small voice in rear: "Please, ma'am,
means by which the huge quantity of
goods produced today can rapidly be they're playing in Chicago."
moved to market. Advertising is the
most economical and most efficient part
of the selling process and if it were to
MAILING LISTS
be discontinued we would have to slip
Newly compiled lists of OPERATORS. Worth
many times more than we ask.
back to a much slower pace with a far
1,500 Texas or,erators _ _ __ __ _ $10.00
smaller volume of goods to divide
298 Californ a Operators
2.00
among us.
I 54 Tennessee Operators
1.00
92 Louisiana Operators
1.00
Without this modern high-speed mar-
108 Oklahoma Operators
1.00
keting machinery Ford, Chevrolet, and
112 Florida Operators
1.00
Chrysler automobiles would cost much
185 Mississippi Operators
1.25
102 Georgia Operators
I .00
more because fewer would be made.
171 Arkansas Operators
1.25
The same is true of fountain pens, radio •
273 Operators in Colorado, Utah, Ida-
sets, and frozen foods, all of which owe
ho, Arizona, New Mexico, Wash-
ington, Montana ···----- - - - - 1.75
their wide distribution to advertising.
292 Operators in Virginia, West Va.,
Thus advertising, with all its helpful
N. Car., S. Car., Alabama, Wash-
COMPLETE TOY PACK
Contains 275 to 300 Novelties and Toys for one complete fill
for le Novelty Machines, packed by:
M. BRODIE, 2182 Pacific Ave .. LONG BEACH, CAL.
3311 Bou Avenue. Dallas
6770 Olive Blvd .. St. Louis
3141 Nicollet Ave., Minneapolis
1378 Memorial Dr., Atlanta
Distributor: "MASTER" Novelty Vendors-Mail Orders filled promptly.
ington, D. C .. __ _ _ __ __ _ 2.00
130 Kentucky Operators _ _ _ __
1.00
200 Missouri Operators _ _ _ _ _ 2.00
The above States total 3,617 names. This en-
tire list may be had for $17.50. Send remit-
tance with your orders. Lists malled within 48
hours after orders received. Also Eastern lists
may be had.
SUPREME PRODUCTS CO.
333 N.
Mlchl9a■
Ave.
Chicago, Ill.
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