Coin Machine Review (& Pacific ...)

Cigarette Sales
show shift in 1938;
new high set.
NEW YORK CITY.-Production of ciga-
rettes in 1938 was estimated at a new
high level of 163,000,000,000 in a sum-
mary of market trends released last
month by Retail Tobacco Dealers of
America's President William A. Hollings-
worth. Figures had not been completed
at the time of the report, it was declared,
but a good basis existed for the es-
timate.
Camel maintained its lead, Hollings-
worth believed, with Lucky Strike in
second place with a slight increase;
Chesterfield stood third, Philip Morris
fourth with the largest gain of all, and
Old Gold filth, he estimated, asserting
also that ten-cent brands have grown
both in numbers and in sales volume.
Findings of "Wall Street Journal" indi-
cate that Camels have eased down to
less than 28% of the total, from a posi-
tion above that ratio at the end of 1937.
Chesterfields were selling about 22% of
the total, as compared with 23% at the
close of 1937, and Lucky Strike gained
1 % over the previous year, going to
24% . Philip Morris was said to have
jumped its share to 6%, with indications
that its production for the year would
approximate 9,000,000,000. Total sales of
all Lorillard brands showed a probable
gain over the previous year, chiefly as
a result of volume assistance by the
new ten-cent Sensation brand. Old Gold
sales were said to have been lower than
1937's.
0 . H. Chalkey, president of Philip
Morris & Co., declared his company had
made a sales gain of 22% during 1938,
and asserted that "The saturation point
in cigarette consumption has not yet
been determined. The demand for to-
bacco products probably is less de-
pendent' 4pon general business condi-
tions than the majority of other widely
used commodities, and while cigarette
production in the United States showed
only a small gain in 1938 over the pre-
ceding year, it is my opinion that the
industry's output is not fully abreast 0f
demand."
e
SO
WE MADE IT
MORE CONVENIENT
TO USE!
We believe we have the best cabinet lock money can
buy. Our engineers are continuously attempting to
improve it-without success. You'll remember we
even offered free locks to all operators so they could
test them under all conditions and perhaps discover
some flaws which we were unable to detect. None was
ever reported!
So we looked around for other features to make our
DUO LOCK even more valuable to operators. We
conceived the idea of a
REGISTERED KEY PLAN
Here's What It Is. We your order must be accom-
make a special key just for panied with your signature.
you-a key which no one else Then we will make the locks
can buy or duplicate. You are so that your key - and only
your key-will operate them.
assigned a code number, which
There is no limit to the num-
together with your signature, ber of locks we can make for
goes in our vaults.
you. And there is no extra
When you need new locks cost!
You Lose Money
in location split if
tax in force, says Mills.
LOS ANGELES.-It is the contention
of Jobber Mervyn Mills, of Mills-Viking
Co., that vending machine men in states
where sales tax on merchandise is in
force have been cheating themselves
right roundly. His facts seem to bear
out his statement. Here's the picture:
Suppose that, as an operator in Cali-
fornia, Ohio, Illinois or any other state
requiring payment of a 3% sales tax,
you have a machine containing an
even dollar in receipts as you go into
the location to service it. Suppose you
use the normal commission of 25%.
What do you give the location? Twenty-
five cents? That's what most of them
say, and there's a fatal error.
On sales-taxable merchandise there
is levied against the operator a 3%
AtteHticH. WRITE
ff I
13
COIK
MACHINE
REVIEW
RESERVE YOUR KEY TODAY
Send me application blanks so that I can
be assigned a Registered Key. It is under-
stood that I am not obligated to buy locks
now or later.
R
NAME .......................................... _ _ _ _ _
ADDRESS ................. _ _ _ __ _ _ _
743 W. Jackson Blvd., Chicago, Ill.
figure . In practice, the operator has col-
lected that 3% from the customers, and
the tax should be deducted from the
total receipts before dividing with the lo-
cation. If the operator doesn 't take out
the 3% tax, he loses both ways-he
gives the location more than his share,
and then he has to dig into his own
pocket to pay the tax.
If the operator makes 20 collections a
VENDING MACHINE OPERATORS
FOR FREE SAMPLES AND PRICES ON OUR NEW
CITY ................................ STATE ....................... .
day, averaging $1 each, and gives the
location one-fourth of $1 instead of one-
fourth of 97-cents , he gives away 20-
cents too much, figuring one-cent a
machine, and if he averages five days
a week at collecting he loses $52 a
year. If his machines average $2 a
collection, on the same basis of figuring
he loses $104 a year, and the more
machines there are and the bigger the
collection, the greater the loss.
If you , Mr. Operator, can afford it,
you're better off than you'd have lots
of people think you are!
e
PEANUT-SHAPED CHEWING GUM
Will vend in any peanut vending machine
A fast seller-people buy it because they like it
U. G. GRANDBOIS CO., KALAMAZOO, MICHIGAN
Rastus: Brothah president, we needs a
cuspidor.
President of the Eight-Ball Club:
appoints Brother Brown a s cuspidor.
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