Coin Machine Review (& Pacific ...)
Issue: 1937 November - Page 15
S_eeburg Game
THE MOST SENSATIONAL REBUILT CAME
VALUES IN COIN MACHINE HISTORY!
wins interest of royalty.
CHICAGO.- While on a tour. of inspec-
tion, according to a recent news item in
one of the Chicago papers, the Duke of
Windsor, once king, of Great Britain, and
his wife, were attrdcted by a hockey garrie
in Germany, and it proved so appealin g
that the Duke played it. Not long after-
ward the J. P. Seeburg Corp, received a
communication from a source considered
re.liable stating that the game which had
fascinaJed the Duke was one of g groul?
• manufactured a few years ago by . the
firm, and shipped abroad after enjoyini
tremendous popularity here.
Seeburg officials indicate that they ap-
preciate the honor paid one of the firm's
products by royalty, and further d~clare
that they will continue to maintain the
same high standc;irds of manufactu re ,
quality and dependability which have
made their present successes w idely a c-
cepted and applauded by enthusiastic p eo-
ple all over the world.
ALL GAMES REBUILT BY FACTORY·- TRAINED MECHANICS
ALL GUARANTEED M EC HAN IOALL Y PERFECT!
'
SPE ED KINC ........... ....... $59.50
GRAND SLAM
$14.50 Each
TPO IAN
COLLEGE FOOTBALL ....
ROYAL RACES (T icket )
CA ROM .................
.
CLASSIC
.. ........
FLIC KERS ( Lat e Model )
PREV I EW
.........
LATONIA ( Like New )
DERBY DAY (T icket ) ..
MAZ UMA ........
LITE- A - PAIR ................
TEN STRIKE........
TURF CHAMPS......
POLICY ........
. .. .....
52.50
37.50
46.50
62.50
21.50
39.50
69.50
52.50
29.50
33 .50
27 .50
49.50
29.50
DAILY LIMli
MULTIPLAY
QUEEN MARY
ROUND-UP
RED SAILS
CREDIT
PINCH HITTER
$5.95 Each
$13.50 Each
PEERLESS
SUNSHINE DERBY
SUNSHINE BASEBALL
BONUS
BALLOT
DOUBLE- HEADER
CARIOCA
COLD RU SH
PUT ' N TAKE
HIGH POCKETS
MYSTERY 3
PAPID FIRE
KLONDIKE
$7.50 Each
BIG FIVE SR . and JR.
BAFFLE BALL
COCOANUTS
JUMBO
DE LUXE 46
DOUBLE SCORE
GIANT
STOP ' N CO
HOLLYWOOD
One-third Deposi t Required, Balance C.O.D. All Prices F.O.B., Chicago_.
$ 11 _50 Each
e
ATLAS NOVELTY COMPANY
"The H ouse of Personal Friendly Service"
2200 North Western Ave.
New Beam-Lite
promises year's run,
officials claim.
i
CHICAGO. - Basing their claims on
amazing quantities of orders already
placed by distributors, the fact that in its
earlier version it was successful with
nearly the same speed, and on the en-
thusiasm of players where the game has
already been installed, Sam Wolberg and
Sam Gensburg, officials of Chicago Coin
predict a year's run at leci'st for their
new Beam-Lite of 1937.
History repeats itself as far as Beam-
Lite is concerned, the two men declare,
for in 1935 the game which operators ac-
claimed was both popular and profitable,
and today it has been modernized and
is meeting with the same enthusiastic re-
action.
Game has a giant new blackboard with
brilliantly colorful jewel lights, officials
state, a flashing scoring register, and
light up d ouble and triple award indica-
tors. On the unique playing field com-
bivation bumper springs and colored lights
cause a combination of ball action and
light up action that players agree is in-
triguing. Play is fast and simple, but fas-
cinating.
Awards are based on the player's light-
ing three similarly colore d jewels on the
backbcard, ranged in rows of red, blue
and green ar:d controlled by a bumper on
the field with a light underneath to cor-
respond with the jewels on the backboard.
Player may win on three of the same
cclcr jewels or a combination of the three
colors, plus 16 hits, and illumination of
the Beam-Lite light al the top of the play-
ing field.
Double and triple award indicators show
when a player has made additional hits
above the required number for an award.
The game employs five balls.
e
Eddie Likes Miami,
says business good.
MIAMI, Fla.- "A swell place to live and
a real spot in which to do business," is
Eddie Ginsburg's characterization of this
town . Ginsburg, who is in charge of the
local office of Atlas Novelty, writes, "Our
sales are most encouraging.
Each day
continues to set new records, and the
amount of orders being received daily is
tremendous as compared to a few weeks
ago.
"One of the main reasons for our aston-
ishing success," he explains, "is the wide-
spread approval on the part of operators
throughout the coast. Personal service is
exclusive with Atlas Novelty and because
it is we can trace a large portion of our
sales to ii. By Atlas Personal Service we
mean that operators are assured their or-
ders receive the personal attention of an
Atlas official, and in this way they are
given the ultimate in service and satis-
faction. The weather here is fine , Miami
is fine, and I still take my swim every
morning."
e
Bazelon Works Overtime
CHICAGO.-"Business is boomin," re-
ports Roy Bazelon, head of Monarch Coin
Machine Co. Because of the many im-
provements and attractive innovations be-
ing introduced in new equipment, and be-
cause operators realize this, and know-
ing the y can gel any type of machine
they want from Monarch, gobble them up.
Bazelon's staff is rep9rted as working
regularly, and the chief is contemplating
additions to his personnel.
e
Mi lls Bl ue Fron t Slots, 5, 10 and 25c,
Rockola Hold and Draw
···············.$ 10.00
11.0)
Light Cabin ets , Serials over 362,000 ......... $59. 50
Daval T ri D- Paks ...... .
5c Jennings Ch iefs...............................
.. 49.50
[iJ r:e liance Di ce Machines
24.SJ
5.00
5c and I Oc W atli ng Rotators.-.......................... 37. 50-
Rael Diec M1::hin es.
Jenn i ngs Centu ry ......
··········--······· 29.50
2 Rn cko la Ph onograph s, 12 Recor ds,
Jannings Victori a .......................... .. _ ..... . 15.00
Multi $ 3lect ive ·····-········-
90.00
Sc Watl ing Goosanecks , G. A ................ ...... ~ ..... 32.50
Wu rlitzer , 412 Ph onogr aph s..
150.00
l e Watli ng Goosenecks, practica lly new .... .... 27.50
Wu r li tze r , 6 16 Phonogra ph s .............................. 227.5J
l e Pace• Ban t ams, perfect .. ·-··· ....................... 20.00
Paces Races, use d very little, mechan ica ll y
Mills Dial Venders ...... ·-··-······-·· ···········-··•········ 10.00
perfect , 30 t o I od ds, se rials t o 3700 ...... 225.00
1/ 3 Certified Deposit , Balance C. 0 . D. Reference Fi rst Nat io nal Bank, Hickory, N. C.
J• L,
"The poor guy's got so many kids, he
hasn't a stitch of clothes to his back."
"Stork-naked, eh?"
Chicago, Illinois
JONES SALES COMPANY,
Cor ner 13t h Street ond 11th A ve nue
HI C KORY , N. C.
And then one day she turned and saw
that he was smiling at her! She s miled
back al him! No-he didn't turn away,
he didn't disappear. He looked at her more
intently than before!
" Smile like that again," he said.
She blushed and dimpled. And he
laughed and laughed.
"Just as I thought," he said, "you look
like a chipmunk."
.JACK
m ~ .JEANS
YOU CAN'T MAKE A PROFIT
ON AN IDLE GAME
Keep · Things
Humming with a
STANCOR PACK
STANDARD
TRANSFORMER
CORPORATION
850 BLACKHAWK STRHT
e
CHICAGO
POWER PACKS . . REPLACEMENT
TRANSFORMERS . . RECTIFIERS
-f}Jlc Y""''l 't:JiJt'li6ut
THE MOST SENSATIONAL REBUILT CAME
VALUES IN COIN MACHINE HISTORY!
wins interest of royalty.
CHICAGO.- While on a tour. of inspec-
tion, according to a recent news item in
one of the Chicago papers, the Duke of
Windsor, once king, of Great Britain, and
his wife, were attrdcted by a hockey garrie
in Germany, and it proved so appealin g
that the Duke played it. Not long after-
ward the J. P. Seeburg Corp, received a
communication from a source considered
re.liable stating that the game which had
fascinaJed the Duke was one of g groul?
• manufactured a few years ago by . the
firm, and shipped abroad after enjoyini
tremendous popularity here.
Seeburg officials indicate that they ap-
preciate the honor paid one of the firm's
products by royalty, and further d~clare
that they will continue to maintain the
same high standc;irds of manufactu re ,
quality and dependability which have
made their present successes w idely a c-
cepted and applauded by enthusiastic p eo-
ple all over the world.
ALL GAMES REBUILT BY FACTORY·- TRAINED MECHANICS
ALL GUARANTEED M EC HAN IOALL Y PERFECT!
'
SPE ED KINC ........... ....... $59.50
GRAND SLAM
$14.50 Each
TPO IAN
COLLEGE FOOTBALL ....
ROYAL RACES (T icket )
CA ROM .................
.
CLASSIC
.. ........
FLIC KERS ( Lat e Model )
PREV I EW
.........
LATONIA ( Like New )
DERBY DAY (T icket ) ..
MAZ UMA ........
LITE- A - PAIR ................
TEN STRIKE........
TURF CHAMPS......
POLICY ........
. .. .....
52.50
37.50
46.50
62.50
21.50
39.50
69.50
52.50
29.50
33 .50
27 .50
49.50
29.50
DAILY LIMli
MULTIPLAY
QUEEN MARY
ROUND-UP
RED SAILS
CREDIT
PINCH HITTER
$5.95 Each
$13.50 Each
PEERLESS
SUNSHINE DERBY
SUNSHINE BASEBALL
BONUS
BALLOT
DOUBLE- HEADER
CARIOCA
COLD RU SH
PUT ' N TAKE
HIGH POCKETS
MYSTERY 3
PAPID FIRE
KLONDIKE
$7.50 Each
BIG FIVE SR . and JR.
BAFFLE BALL
COCOANUTS
JUMBO
DE LUXE 46
DOUBLE SCORE
GIANT
STOP ' N CO
HOLLYWOOD
One-third Deposi t Required, Balance C.O.D. All Prices F.O.B., Chicago_.
$ 11 _50 Each
e
ATLAS NOVELTY COMPANY
"The H ouse of Personal Friendly Service"
2200 North Western Ave.
New Beam-Lite
promises year's run,
officials claim.
i
CHICAGO. - Basing their claims on
amazing quantities of orders already
placed by distributors, the fact that in its
earlier version it was successful with
nearly the same speed, and on the en-
thusiasm of players where the game has
already been installed, Sam Wolberg and
Sam Gensburg, officials of Chicago Coin
predict a year's run at leci'st for their
new Beam-Lite of 1937.
History repeats itself as far as Beam-
Lite is concerned, the two men declare,
for in 1935 the game which operators ac-
claimed was both popular and profitable,
and today it has been modernized and
is meeting with the same enthusiastic re-
action.
Game has a giant new blackboard with
brilliantly colorful jewel lights, officials
state, a flashing scoring register, and
light up d ouble and triple award indica-
tors. On the unique playing field com-
bivation bumper springs and colored lights
cause a combination of ball action and
light up action that players agree is in-
triguing. Play is fast and simple, but fas-
cinating.
Awards are based on the player's light-
ing three similarly colore d jewels on the
backbcard, ranged in rows of red, blue
and green ar:d controlled by a bumper on
the field with a light underneath to cor-
respond with the jewels on the backboard.
Player may win on three of the same
cclcr jewels or a combination of the three
colors, plus 16 hits, and illumination of
the Beam-Lite light al the top of the play-
ing field.
Double and triple award indicators show
when a player has made additional hits
above the required number for an award.
The game employs five balls.
e
Eddie Likes Miami,
says business good.
MIAMI, Fla.- "A swell place to live and
a real spot in which to do business," is
Eddie Ginsburg's characterization of this
town . Ginsburg, who is in charge of the
local office of Atlas Novelty, writes, "Our
sales are most encouraging.
Each day
continues to set new records, and the
amount of orders being received daily is
tremendous as compared to a few weeks
ago.
"One of the main reasons for our aston-
ishing success," he explains, "is the wide-
spread approval on the part of operators
throughout the coast. Personal service is
exclusive with Atlas Novelty and because
it is we can trace a large portion of our
sales to ii. By Atlas Personal Service we
mean that operators are assured their or-
ders receive the personal attention of an
Atlas official, and in this way they are
given the ultimate in service and satis-
faction. The weather here is fine , Miami
is fine, and I still take my swim every
morning."
e
Bazelon Works Overtime
CHICAGO.-"Business is boomin," re-
ports Roy Bazelon, head of Monarch Coin
Machine Co. Because of the many im-
provements and attractive innovations be-
ing introduced in new equipment, and be-
cause operators realize this, and know-
ing the y can gel any type of machine
they want from Monarch, gobble them up.
Bazelon's staff is rep9rted as working
regularly, and the chief is contemplating
additions to his personnel.
e
Mi lls Bl ue Fron t Slots, 5, 10 and 25c,
Rockola Hold and Draw
···············.$ 10.00
11.0)
Light Cabin ets , Serials over 362,000 ......... $59. 50
Daval T ri D- Paks ...... .
5c Jennings Ch iefs...............................
.. 49.50
[iJ r:e liance Di ce Machines
24.SJ
5.00
5c and I Oc W atli ng Rotators.-.......................... 37. 50-
Rael Diec M1::hin es.
Jenn i ngs Centu ry ......
··········--······· 29.50
2 Rn cko la Ph onograph s, 12 Recor ds,
Jannings Victori a .......................... .. _ ..... . 15.00
Multi $ 3lect ive ·····-········-
90.00
Sc Watl ing Goosanecks , G. A ................ ...... ~ ..... 32.50
Wu rlitzer , 412 Ph onogr aph s..
150.00
l e Watli ng Goosenecks, practica lly new .... .... 27.50
Wu r li tze r , 6 16 Phonogra ph s .............................. 227.5J
l e Pace• Ban t ams, perfect .. ·-··· ....................... 20.00
Paces Races, use d very little, mechan ica ll y
Mills Dial Venders ...... ·-··-······-·· ···········-··•········ 10.00
perfect , 30 t o I od ds, se rials t o 3700 ...... 225.00
1/ 3 Certified Deposit , Balance C. 0 . D. Reference Fi rst Nat io nal Bank, Hickory, N. C.
J• L,
"The poor guy's got so many kids, he
hasn't a stitch of clothes to his back."
"Stork-naked, eh?"
Chicago, Illinois
JONES SALES COMPANY,
Cor ner 13t h Street ond 11th A ve nue
HI C KORY , N. C.
And then one day she turned and saw
that he was smiling at her! She s miled
back al him! No-he didn't turn away,
he didn't disappear. He looked at her more
intently than before!
" Smile like that again," he said.
She blushed and dimpled. And he
laughed and laughed.
"Just as I thought," he said, "you look
like a chipmunk."
.JACK
m ~ .JEANS
YOU CAN'T MAKE A PROFIT
ON AN IDLE GAME
Keep · Things
Humming with a
STANCOR PACK
STANDARD
TRANSFORMER
CORPORATION
850 BLACKHAWK STRHT
e
CHICAGO
POWER PACKS . . REPLACEMENT
TRANSFORMERS . . RECTIFIERS
-f}Jlc Y""''l 't:JiJt'li6ut
Future scanning projects are planned by the International Arcade Museum Library (IAML).