Coin Machine Review (& Pacific ...)

Issue: 1937 November

S_eeburg Game
THE MOST SENSATIONAL REBUILT CAME
VALUES IN COIN MACHINE HISTORY!
wins interest of royalty.
CHICAGO.- While on a tour. of inspec-
tion, according to a recent news item in
one of the Chicago papers, the Duke of
Windsor, once king, of Great Britain, and
his wife, were attrdcted by a hockey garrie
in Germany, and it proved so appealin g
that the Duke played it. Not long after-
ward the J. P. Seeburg Corp, received a
communication from a source considered
re.liable stating that the game which had
fascinaJed the Duke was one of g groul?
• manufactured a few years ago by . the
firm, and shipped abroad after enjoyini
tremendous popularity here.
Seeburg officials indicate that they ap-
preciate the honor paid one of the firm's
products by royalty, and further d~clare
that they will continue to maintain the
same high standc;irds of manufactu re ,
quality and dependability which have
made their present successes w idely a c-
cepted and applauded by enthusiastic p eo-
ple all over the world.
ALL GAMES REBUILT BY FACTORY·- TRAINED MECHANICS
ALL GUARANTEED M EC HAN IOALL Y PERFECT!
'
SPE ED KINC ........... ....... $59.50
GRAND SLAM
$14.50 Each
TPO IAN
COLLEGE FOOTBALL ....
ROYAL RACES (T icket )
CA ROM .................
.
CLASSIC
.. ........
FLIC KERS ( Lat e Model )
PREV I EW
.........
LATONIA ( Like New )
DERBY DAY (T icket ) ..
MAZ UMA ........
LITE- A - PAIR ................
TEN STRIKE........
TURF CHAMPS......
POLICY ........
. .. .....
52.50
37.50
46.50
62.50
21.50
39.50
69.50
52.50
29.50
33 .50
27 .50
49.50
29.50
DAILY LIMli
MULTIPLAY
QUEEN MARY
ROUND-UP
RED SAILS
CREDIT
PINCH HITTER
$5.95 Each
$13.50 Each
PEERLESS
SUNSHINE DERBY
SUNSHINE BASEBALL
BONUS
BALLOT
DOUBLE- HEADER
CARIOCA
COLD RU SH
PUT ' N TAKE
HIGH POCKETS
MYSTERY 3
PAPID FIRE
KLONDIKE
$7.50 Each
BIG FIVE SR . and JR.
BAFFLE BALL
COCOANUTS
JUMBO
DE LUXE 46
DOUBLE SCORE
GIANT
STOP ' N CO
HOLLYWOOD
One-third Deposi t Required, Balance C.O.D. All Prices F.O.B., Chicago_.
$ 11 _50 Each
e
ATLAS NOVELTY COMPANY
"The H ouse of Personal Friendly Service"
2200 North Western Ave.
New Beam-Lite
promises year's run,
officials claim.
i
CHICAGO. - Basing their claims on
amazing quantities of orders already
placed by distributors, the fact that in its
earlier version it was successful with
nearly the same speed, and on the en-
thusiasm of players where the game has
already been installed, Sam Wolberg and
Sam Gensburg, officials of Chicago Coin
predict a year's run at leci'st for their
new Beam-Lite of 1937.
History repeats itself as far as Beam-
Lite is concerned, the two men declare,
for in 1935 the game which operators ac-
claimed was both popular and profitable,
and today it has been modernized and
is meeting with the same enthusiastic re-
action.
Game has a giant new blackboard with
brilliantly colorful jewel lights, officials
state, a flashing scoring register, and
light up d ouble and triple award indica-
tors. On the unique playing field com-
bivation bumper springs and colored lights
cause a combination of ball action and
light up action that players agree is in-
triguing. Play is fast and simple, but fas-
cinating.
Awards are based on the player's light-
ing three similarly colore d jewels on the
backbcard, ranged in rows of red, blue
and green ar:d controlled by a bumper on
the field with a light underneath to cor-
respond with the jewels on the backboard.
Player may win on three of the same
cclcr jewels or a combination of the three
colors, plus 16 hits, and illumination of
the Beam-Lite light al the top of the play-
ing field.
Double and triple award indicators show
when a player has made additional hits
above the required number for an award.
The game employs five balls.
e
Eddie Likes Miami,
says business good.
MIAMI, Fla.- "A swell place to live and
a real spot in which to do business," is
Eddie Ginsburg's characterization of this
town . Ginsburg, who is in charge of the
local office of Atlas Novelty, writes, "Our
sales are most encouraging.
Each day
continues to set new records, and the
amount of orders being received daily is
tremendous as compared to a few weeks
ago.
"One of the main reasons for our aston-
ishing success," he explains, "is the wide-
spread approval on the part of operators
throughout the coast. Personal service is
exclusive with Atlas Novelty and because
it is we can trace a large portion of our
sales to ii. By Atlas Personal Service we
mean that operators are assured their or-
ders receive the personal attention of an
Atlas official, and in this way they are
given the ultimate in service and satis-
faction. The weather here is fine , Miami
is fine, and I still take my swim every
morning."
e
Bazelon Works Overtime
CHICAGO.-"Business is boomin," re-
ports Roy Bazelon, head of Monarch Coin
Machine Co. Because of the many im-
provements and attractive innovations be-
ing introduced in new equipment, and be-
cause operators realize this, and know-
ing the y can gel any type of machine
they want from Monarch, gobble them up.
Bazelon's staff is rep9rted as working
regularly, and the chief is contemplating
additions to his personnel.
e
Mi lls Bl ue Fron t Slots, 5, 10 and 25c,
Rockola Hold and Draw
···············.$ 10.00
11.0)
Light Cabin ets , Serials over 362,000 ......... $59. 50
Daval T ri D- Paks ...... .
5c Jennings Ch iefs...............................
.. 49.50
[iJ r:e liance Di ce Machines
24.SJ
5.00
5c and I Oc W atli ng Rotators.-.......................... 37. 50-
Rael Diec M1::hin es.
Jenn i ngs Centu ry ......
··········--······· 29.50
2 Rn cko la Ph onograph s, 12 Recor ds,
Jannings Victori a .......................... .. _ ..... . 15.00
Multi $ 3lect ive ·····-········-
90.00
Sc Watl ing Goosanecks , G. A ................ ...... ~ ..... 32.50
Wu rlitzer , 412 Ph onogr aph s..
150.00
l e Watli ng Goosenecks, practica lly new .... .... 27.50
Wu r li tze r , 6 16 Phonogra ph s .............................. 227.5J
l e Pace• Ban t ams, perfect .. ·-··· ....................... 20.00
Paces Races, use d very little, mechan ica ll y
Mills Dial Venders ...... ·-··-······-·· ···········-··•········ 10.00
perfect , 30 t o I od ds, se rials t o 3700 ...... 225.00
1/ 3 Certified Deposit , Balance C. 0 . D. Reference Fi rst Nat io nal Bank, Hickory, N. C.
J• L,
"The poor guy's got so many kids, he
hasn't a stitch of clothes to his back."
"Stork-naked, eh?"
Chicago, Illinois
JONES SALES COMPANY,
Cor ner 13t h Street ond 11th A ve nue
HI C KORY , N. C.
And then one day she turned and saw
that he was smiling at her! She s miled
back al him! No-he didn't turn away,
he didn't disappear. He looked at her more
intently than before!
" Smile like that again," he said.
She blushed and dimpled. And he
laughed and laughed.
"Just as I thought," he said, "you look
like a chipmunk."
.JACK
m ~ .JEANS
YOU CAN'T MAKE A PROFIT
ON AN IDLE GAME
Keep · Things
Humming with a
STANCOR PACK
STANDARD
TRANSFORMER
CORPORATION
850 BLACKHAWK STRHT
e
CHICAGO
POWER PACKS . . REPLACEMENT
TRANSFORMERS . . RECTIFIERS
-f}Jlc Y""''l 't:JiJt'li6ut 15

Omaha l:oinews
By CHARLES P. RODMAN
16
A. F. Pawol, operating phonographs and
cou nter slot devices at Platte Center, Neb.,
has had an infected hand for several
weeks that caused considerable trouble,
thc ugh it is on the mend now. Pawol
states taverns as a rule are the best loca-
tions for phonographs although good res-
taurants are a close second. The counter
machines give good returns from any
place where people have access to them.
The Iowa law has been upheld by the
District Court and at present the boys are
attempting to operate nothing except pho-
nographs , which it appears have been
temporarily okehed.
Earl R. Smith of the J. P. Seeburg Corp.,
Chicago, was an Omaha visitor early in
Octcber. Smith is now district manager
for a territory including Arizona, New
Mexico, Utah and a portion of Colorado,
w ith headquarters at Phoenix. This was
his first visit to Omaha.
The Public Scale Co. is now distributor
for Seeburg phonographs for the Omaha
territory. C. E. Meyer is ·operator of the
firm. He sjates the scale business is hold-
ing its own and chain stores, drug houses
and smaller restaurants are g ood loca-
tions.
Al Johnson, president of the National
Premium Co., is still confined to his home
as the result cf ptomaine poisoning from
eating Coney Island sandwiches more than
two months ago. Al's many friends in
the Omaha territory are wishing him a
speedy recovery.
Omaha's police commissioner has ruled
machines operating in the city, where
there is no pay off, will not be molested.
In other words , they will be classed as
games of skill. Many of the Omaha opera-
tors are going in • heavy for phonographs
figuring it will relieve them of future
trouble .
Tony Mangano , operating the dis tribut-
ing agency known as Howard Sales Co.,
Omaha, still insists he w ill leave for Los
Angeles when the first winter hits here.
Western Specialty Co.'s Charlie Snyder
reports a good business for Bally machines
during the past month. Snyder is dis-
tributor for these machines in the Omaha
trade territory.
H and Z Co., Omaha, under the man-
agement of Hymie Zorinsky, has just
added JOO more peanut vendors to his list
for the Omaha territory. Ha lf of these
are penny machines and the remaining
50 nickel vendors. Zorinsky also oper-
ates nearly 200 c igarette vendors and yet
finds time to put in eight hours each day
for a wholesale liquor and tobacco busi-
ness.
The Johnson Music Co. has the largest
selection of records of any coin machine
house in Omaha, it is re ported. . This com-
pany has been in business for over twenty
years and at present is operating three
different makes of phonographs and car-
ries a complete line of records for each .
Music is the big drive with this company
yet it does carry a few of the smaller
pleasure machines.
The Polly Sales Co., Sam Pepper opera-
tor , has sixty phonographs in operation
in the territory surrounding Omaha. Sam
makes no pretense at covering Omaha
and has found the county seat towns
ranging in population from 2,000 to 7,500
better income points than in the large
cities. He has been in the business for
twelve years and finds beer taverns and
good restaurants always have a good
" take."
Omaha distributors of phonographs have
found the closing of Iowa to slots has
greatly aided the sale of music machines.
All report business in that line much bet-
ter, and National Premium Co., President
)!] Johnson reports, sold 75 more Rock-
Olas the last week of October.
Sam Colick, owner an,p operator of the
Paramount Liquor Co., and until recently
in partne rship with Andy Warren in the
coin machine business, has sold his in-
terest to Warren, who will conduct the
business in the future under the name
cf the Warren Service Co. This company
carried over fifty phonographs and dou-
ble that number of other coin devices.
Warren will not greatly change the oper-
a ting policy and will continue to seek
good locations in restaurants and beer
taverns.
,-
e
FOR A SQUARE DEAi.
WRITE HOWARD SALES CO. , 322 SO. 13th ST. , OMAHA, NEB.
These mach ines are all in good run ning order , having been cond it ioned in our spacious
shop . All merchandise so ld to first comer . Terms : 1 / 3 with order , balance C.O.D.-no
exceptions.
Mills War Eagle, 20 stop , 5c ........... $
3 Mills War Eagle, 1'0 stpp, 5c...........
3 Watlin g Twin Jack, penny play........
1 Pace Twin Jack , penny play
(like new ) ............ .
3 Pace All Star Comets,. 5c play
( like new ) ............. ,. .. . :.................
War Eagle, 10 stop , dime play...
Columbia with stand , used th ree
weeks
............. ..
1 Jenn ings Club cigarette vendor ...
i Pace Bantam, dime play ........ .
1 Jennings Duchess, dime play ........... .
3 Mills Goose Necks, 25c play .......... .
1 Western Sweepstake (as is ) auto pay
1 Western Sweepstake, automatic pay
1 Gra nd Champ ion Race Horse,

automatic pay................................
2 Jennings Double Jacks, Sc play........ ...
1 Watling Twin Jack, Sc play............
1 Mills Extraordinary, serial over
405 ,000, 10c play ...
7 Derby Days ......... ..
5, Da ily Races, Mystery ..
·········{-.
. ,4
45.00
40:00
20.00
25.00
45 .00
45 .00
47 .50
20.00
25.00
25.00
22.50
5.00
15.00
15.00
22.50
22.50
60.00
50.00
22.50
-HOWARD SALES CO.
1 Bally Blue Bird ........................ .
4 Paces Races, perfect condition ,
da :k cabinets ...... .
Paces Races, li ght cabinet ,
used slightly .............................. .
10 Nickel play , Q TS gree n fronts ....... .
5 Nickel play , Q T S yellow fronts
4 Mills Blue Fronts
1 Mills Single Jack , blue front ,
late serial ............. .
4 Chucka lettes, best of condition ..
22.50
140.00
250.00
40.00
30.00
47.50
60.00
75 .00
Also a Few Counter Machines That
Are Right
1 Official Sweepsta ke .......... .
9 Bally Baby Cig. Mach ines ......... .
2
2
10
1
1
1
.. $ 4.00
9.00
6.50
7.00
8.50
6.00
12.50
7.50
Groetchen Cigarette Machines ..
Penny Packs cigarettes ...................... .
Groetchen Penny Smoke ...................... .
Reel 21 black jack .............................. .
High Sta kes, like new ................ ........ .
Reel Dice
.............................. .
(Tony Mangano )
322 So. 13th Street, OMAHA, NEBR.
Epco Bell Lock
foils would-be robber,
DETROIT. - An interesting communica-
tion received by A. B. Chereton, president
of Electrical Products , told of an operator
w ho found one of his machines in hor-
rible condition.
Because a lock-picking
tool was found not far away, and the
lock had signs of tampering, it was judged
that robbery had been attempted. Fortu-
nately the Jeck held and protected the
opera tor's receipts.
In reporting the incident the op~rator
failed to state the make of the lock, and ·
though his answer was prompt Chereton
declares he had to w rite to discover that
it was an Epco Be ll Lock. But recently
released to operators, Epco Bell Locks are
strongly constructed with solid brass tum-
blers; the slot is solid brass. Pick-proof
to the highest degree, they have a flat
key • of solid brass with tumbler control
cut on the inside edges, thus making
illicit duplication virtually impossible. Key
codes are fully protected.
e
She: "I'll have you know that I'm as
virtuous as the day is long."
.He: ''I'll stick around. It'll soon be
night."

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