Coin Machine Review (& Pacific ...)

"pri11935
COIN MACHI NE REVIEW
Increased Pin Game Export
Auto Sales on
During Past Year Reported Coast Mounting
A
DEFINITE gain in exports of coin
machines for the years of 1932, 1933 and
1934 from the United States was reported
by the specialties division of the Depart-
ment of Commerce, according to advices to
THE R EVIEW from Wasbington.
The British Empire offers the greatest
market for American-made games, claim-
ing 81 per cent of coin macbines exported
by the United tates. More than 65 per
cent of the total exports in this line during
January and February of 1935 went to
England, while Canada ranks as the sec-
ond most important outlet.
Australia is rapidly developing as a
leading factor in the United tates export
trade in coin machine, along with New
Zealand, while the Union of South Africa
has opened up an extensive field for auto-
matic equipment during the past few
months as a result of the recent ruling
there that pin games, heretofore considered
illegal, may now be operated.
Tbe Department of Commerce report
shows that in Continental Europe the lead-
ing market for coin machines are to be
found in France, etherlands and pain.
While the psychological appeal is similar
to that resulting in widespread popularity
of coin-controlled devices in the United
tates, neverthele s the economic factor is
a significant consideration in planning a
promotional campaign in the e countries.
Low purchasing power of the average
person is regarded as an important element
in such exploitation, the report indicates,
becau e there is less likelihood of hard-
earned coin being spent on skill game
in foreign countries than in the United
tates where small coins have a much
greater circulation.
European countrie have developed a
more extensive use of coin machines than
other parts of the world with the excep-
tion of the United States and in some in-
stances have devices uperior to those to be
found here. However, the export busine ,
from the point of view of the United
tates, i limited becau e of dome tic
production in Germany. Austria Denmark
and Czechoslovakia.
ational production
supplies virtually all of the demand in the e
countries as well as providing export for
adjacent area .
In Germany, according to con ular re-
ports, bagatelle games omewhat similar to
American pin game are bein/!: manufac-
tured to retail at from 60 to 80 Reichmark
each, with th e resal.e price on used game
about half that figure. Interest in the
games on the part of the German public
is not "reat, however.
Spain is regarded as a comparatively
poor field for exploitation of pin games
because they do not appeal to the Latin
temperament, in the opinion of those who
have attempted such ventures. What little
money is available among the masses for
entertainment usually is attracted to more
firmly established types of devices and
concessions in amusement centers_
An investigation is now being conducted
by the specialties division of the Depart-
ment of Commerce to determine means of
stimulating both the local and foreign coin
machine markets by utilizing changes in
ocial and economic philoso phie. Infor-
mation and statistics on foreign markets
are being compiled and are available to
United State manufacturers and exporters,
according to Thomas Burke, chief of the
division.
•
U. S. Banks Set
For Buying Rise
EW YORK-Guaranty Trust Company
reports that the American banking sys-
tem is in a position to not only finance
normal recovery but an unprecedented
bu iness ri e:
" Demand deposits have risen to 1929
level; the re erves of commercial banks
have mounted to a record height, pro-
viding a potential basis for a greater credit
expansion than this country has ever
known; commercial banks are almost com-
pletely out of debt to the federal reserve
banks."
The increa e in bank deposits since
the banking crisis of March, 1933, was
attributed to the government spending pro-
gram.
LOS ANGELES-Sales of new passen-
ger cars in Oregon, Washington and Cali-
fornia in February, 1935, were 98 per
cet greater than in the same month last
year, according to figures released by the
Associated Oil Company.
New car sales for February this year
were 12,675 in California, 2332 in Wash-
ington and 1675 in Oregon, or a total of
16,682, compared with 8422 in February
last year. Total sales for the first two
months of 1935 were more than 99 per
cent ahead of the first two months of last
year, amounting to 29,258 cars, against
14,672 in the 1934 period.
•
Electric Works
Business Gains
NEW YORK-Incoming business so far
this year for the Crocker Wheeler Electric
Manufacturing Company has been running
far ahead of last year, it is reported. In
the first two months of the year the com-
pany booked $254,000 of new business, a
gain of 60 per cent over that taken in the
like months last year.
Profits in the first two months of this
year were nearly $10,000 compared with
much smaller profits in the same period
last year.
•
1934 Net Up
EW YORK - Pittsburgh Screw and
Bolt Corporation reported 1934 net income
of $228,696 after charges and taxes, against
net loss of $143,700 in 1933.
.--_ _ _ _ _ _ _ LaSalle Map of Business
L---------~~~~-.~--~~~~~~n==u ~~~~~~
March Conclude. Faflorable First Quarter
:Map Supplied by BUSINE 5 BULLETIN Division of LaSalle Extension University
Retail and wholesal e trade. power production.
and manufacturing indu tri ce continued to .how
the same incrc8Icl during March that were regia'
tered during January and February.
Credit and finan ce and th e tock market con-
tinued Itagnant becaulc of fear of new legislation.
The Middle Atlanti c "Very Good lt area now
includes New York City and Philadelphia. There
hu been 8 chaDge from "Very Good" to "Good"
in mOlt of the South Atlantic and South Central
areas. Otherwise tbe business map tbows (ew
changea.