Coin Machine Review (& Pacific ...)

Issue: 1935 April

"pri11935
COIN MACHI NE REVIEW
Increased Pin Game Export
Auto Sales on
During Past Year Reported Coast Mounting
A
DEFINITE gain in exports of coin
machines for the years of 1932, 1933 and
1934 from the United States was reported
by the specialties division of the Depart-
ment of Commerce, according to advices to
THE R EVIEW from Wasbington.
The British Empire offers the greatest
market for American-made games, claim-
ing 81 per cent of coin macbines exported
by the United tates. More than 65 per
cent of the total exports in this line during
January and February of 1935 went to
England, while Canada ranks as the sec-
ond most important outlet.
Australia is rapidly developing as a
leading factor in the United tates export
trade in coin machine, along with New
Zealand, while the Union of South Africa
has opened up an extensive field for auto-
matic equipment during the past few
months as a result of the recent ruling
there that pin games, heretofore considered
illegal, may now be operated.
Tbe Department of Commerce report
shows that in Continental Europe the lead-
ing market for coin machines are to be
found in France, etherlands and pain.
While the psychological appeal is similar
to that resulting in widespread popularity
of coin-controlled devices in the United
tates, neverthele s the economic factor is
a significant consideration in planning a
promotional campaign in the e countries.
Low purchasing power of the average
person is regarded as an important element
in such exploitation, the report indicates,
becau e there is less likelihood of hard-
earned coin being spent on skill game
in foreign countries than in the United
tates where small coins have a much
greater circulation.
European countrie have developed a
more extensive use of coin machines than
other parts of the world with the excep-
tion of the United States and in some in-
stances have devices uperior to those to be
found here. However, the export busine ,
from the point of view of the United
tates, i limited becau e of dome tic
production in Germany. Austria Denmark
and Czechoslovakia.
ational production
supplies virtually all of the demand in the e
countries as well as providing export for
adjacent area .
In Germany, according to con ular re-
ports, bagatelle games omewhat similar to
American pin game are bein/!: manufac-
tured to retail at from 60 to 80 Reichmark
each, with th e resal.e price on used game
about half that figure. Interest in the
games on the part of the German public
is not "reat, however.
Spain is regarded as a comparatively
poor field for exploitation of pin games
because they do not appeal to the Latin
temperament, in the opinion of those who
have attempted such ventures. What little
money is available among the masses for
entertainment usually is attracted to more
firmly established types of devices and
concessions in amusement centers_
An investigation is now being conducted
by the specialties division of the Depart-
ment of Commerce to determine means of
stimulating both the local and foreign coin
machine markets by utilizing changes in
ocial and economic philoso phie. Infor-
mation and statistics on foreign markets
are being compiled and are available to
United State manufacturers and exporters,
according to Thomas Burke, chief of the
division.

U. S. Banks Set
For Buying Rise
EW YORK-Guaranty Trust Company
reports that the American banking sys-
tem is in a position to not only finance
normal recovery but an unprecedented
bu iness ri e:
" Demand deposits have risen to 1929
level; the re erves of commercial banks
have mounted to a record height, pro-
viding a potential basis for a greater credit
expansion than this country has ever
known; commercial banks are almost com-
pletely out of debt to the federal reserve
banks."
The increa e in bank deposits since
the banking crisis of March, 1933, was
attributed to the government spending pro-
gram.
LOS ANGELES-Sales of new passen-
ger cars in Oregon, Washington and Cali-
fornia in February, 1935, were 98 per
cet greater than in the same month last
year, according to figures released by the
Associated Oil Company.
New car sales for February this year
were 12,675 in California, 2332 in Wash-
ington and 1675 in Oregon, or a total of
16,682, compared with 8422 in February
last year. Total sales for the first two
months of 1935 were more than 99 per
cent ahead of the first two months of last
year, amounting to 29,258 cars, against
14,672 in the 1934 period.

Electric Works
Business Gains
NEW YORK-Incoming business so far
this year for the Crocker Wheeler Electric
Manufacturing Company has been running
far ahead of last year, it is reported. In
the first two months of the year the com-
pany booked $254,000 of new business, a
gain of 60 per cent over that taken in the
like months last year.
Profits in the first two months of this
year were nearly $10,000 compared with
much smaller profits in the same period
last year.

1934 Net Up
EW YORK - Pittsburgh Screw and
Bolt Corporation reported 1934 net income
of $228,696 after charges and taxes, against
net loss of $143,700 in 1933.
.--_ _ _ _ _ _ _ LaSalle Map of Business
L---------~~~~-.~--~~~~~~n==u ~~~~~~
March Conclude. Faflorable First Quarter
:Map Supplied by BUSINE 5 BULLETIN Division of LaSalle Extension University
Retail and wholesal e trade. power production.
and manufacturing indu tri ce continued to .how
the same incrc8Icl during March that were regia'
tered during January and February.
Credit and finan ce and th e tock market con-
tinued Itagnant becaulc of fear of new legislation.
The Middle Atlanti c "Very Good lt area now
includes New York City and Philadelphia. There
hu been 8 chaDge from "Very Good" to "Good"
in mOlt of the South Atlantic and South Central
areas. Otherwise tbe business map tbows (ew
changea.
COIN MACHINE REVIEW
RAPS and RHAPSODIES
This column is given over to correspondence from operators. All contributions must
be signed. Opinions expressed in letters printed in this department do not rell.ect
the policy of this publication but are expressions of opinion given by our readers.
Operators a r e invited t o contribute. P lease limit letters t o 300 words l! possible.
EDITOR, THE REVIEW:
When in heaven's name will manufac·
turer cease to layout broad promises
about the unheard-of profits this and that
machine will make. It's getting so that all
of the ads look alike.
A Utah Reader.

EDITOR, THE REVIEW:
Thanks for the sample copy of your pub-
lication received this morning. Here's two
bucks. ee that it keep coming for the
next three year. Looking through the col·
umns I was truck with the amount of
news matter carried. It's a swell little
magazine.
A New Orleans Subscriber.

EDITOR, THE REVIEW:
I, for one, don't think the coin machine
publications are in sympathy with the op·
era tor. Every issue is filled with blah,
blah, blah. Why can't we have more fea·
ture articles that would aid an operator in
his busines . Look at the trade papers in
other fields. Their pages are loaded with
ound advice fol' their readers.
1 Would Like to Know.
Editor's Note: Tut, tut. You haven't been
reading THE REVIEW.

EDITOR, THE REVIEW:
Here's one operator who' going to keep
hi s eye on THE REVIEW from now on. Un·
til I picked up a copy of your February
is ue at the show, I hadn't seen THE
REVIEW since it wa printed on pulp
paper way back. I surely want to compli-
ment you on the progres of your maga·
zine, and say, let's have more stories like
Boomer Bill in the March number.
St. Louis Operator.

EDITOR, THE REVIEW:
Please let me know when we can use
your legal file again. It helped us out a
lot on a previous case. and now a situation
has ari en in a nearby town where your
a i tance will be appreciated. By the way,
when are we going to have more of those
article by George Maple? They're the real
thing.
Sacramento Reader.

EDITOR, THE REVIEW:
Have just read tbrough your MJlrch
i ue and must say I enjoyed it. I have a
string of cigarette machines here in Albu·
querque, and perhap that's wby I like to
read Art Weld's column. Anyhow, that
fellow certainly can make words do tricks!
Let me know when my subscription runs
out; I don't want to mi s an issue.
Smoke Pack Fan.

EDITOR, THE REVIEW:
How about news of something be ides
marble game? We used to get lots of
items on the vending field. I'll be glad to
send in some notes from time to time, and
I'm sure the re t of the boys would like
to write in if they though you'd print them.
How about it?
W.v.M. O.A. Member.
Editor's Note: THE R EVIEW will welcome
any new item
ent in by reader and
particularly invites association publicity
chairmen to send in notes of activitie
regularly.

QUICK , HENRY, THE FLIT !
Ft. Braggs, California,
march 18-she 1935
mR. paul VIackIord,
Boss of Coin machine Review,
1113 venice boulevard,
Los ANgeles, california.
My fren Paul;
maybe you know already i been pretty good
rpinter for much Years and i know how
to print plenty magazines. One t ime i
been good printer in texas and I do plenty
good. i see your magazine but she no geot
for coin mashines boys of ft. Bragg. They
say we lika you print us goot coin mashine
magazine. i ay ok boy i do dat; 0 pretty
oon you see plenty goot coin rna hine
magazine. I been goot business man long
time and i know magazines like everting.
i show you plenty adds in big ma hine
paper soon i start up.. pretty oon you
hear plenty fron Ft. bragg man, he plenty
smart and makea big hit with coin mashine
boys. maybe I come to los Angele ome·
time, I look you upm maybe, anyway i get
paper going then i come see you.
your frien
Ft. bragg prtinet

N ashville Judge
Approves Games
A HVILLE-Declaring that marble
game are kill devices and are no more
gambling devices than license plates, Crimi·
nal Judge Charles Gilbert directed a jury
to return a veI;.dict of not guilty in the
ca e of Dr. Martin 1. Williams, drug store
proprietor charged with operating a marble
game in his store.
J udge Gilbert ruled that the game was
more of skill than of chance and stated
that there was no evidence of gambling.
The machine was reported to have paid
off in slugs good for replays but not re-
deemable in money or merchandise.
The game remained in custody of the
as i tant attorney-general along with sev·
eral other machines taken in a recent
roundup.
Trials of five other men are pending and
may be called before the prosecutor goes
to the State upreme Court.
April 1935
BOOMER BILL
(Continued from page 56)
pard, here's your share for the first hour,"
an wered Bill. "What do you say we just
leave it there for a few days, anyhow?"
Well, the surprised manager didn't think
so much of a few nickels, but then he
knew this hadn't been going on for many
minutes. He made a note of nearly a dol·
lar in nickels as he handed them over to
the cashier and then turned back to Bill:
"You mean we get half of what it takes
in? That's different, I suppose."
By the time Bill had explained the set·
up fully and told him about keeping track
of the pay·outs for prize scores, the man·
ager WilS far from indifferent to the prop·
osition and even volunteered:
"Do you have any more of those games?
I could fix it for you to put one up in the
lobby if I ge\ the same percentage."
Bill told him he guesesd it could be ar-
ranged and he went back to the storeroo~
and pick out another model to place 10
a pot in the lounge room.
"Ju t like that!" he chirped at me and
winked as we put the second machine in
its place. " ow let's go out tonight and
find a few more place as good as these,
and I?efo~~ you know it we'll be out of
machIne.
How Bill ever recalled the beer parlor
he had visited with J erry in his early
morning roundlO was beyond me, but soon
we were there and this cocky Andrews guy
was chumming with the proprietor like a
long·lost friend.
"Pete," Bill was saying, "thi 's my part·
ner, kegg. He sure missed out on a swell
time here la t night, didn't he? And
wa n't that a honey of a babe I had with
me? I don't like to brag, but she's a high.
class dancer, that Jerry, and she 'n' me's
like that! But say, how about us bringing
in a new·fangled kind of game that'll make
you a little money and put life in this
place? Okeh? We'll bring one around
tomorrow!"
We had a few beers there before shov-
ing off for the next place, where a little
poker game was in progress. Bill couldn't
get his mind on his original purpose in
coming here, so his line fell rather Bat
with the owner and we decided to let the
matter ride until the next day while we
sat in on this friendly game of cards.
Bill was in his glory now, and all memo
ories faded as he started drawing his hand.
He looked for all the world like a throw-
back to one of those old timer who plied
his sharp profession among the river boat
passengers in days gone by.
I sat tight and wondered what the devil
we were in for now.
(Continued next month)
WATCH DOG
OF TOUR CASH BOX

A. B. T.'s New Visible
COIN CHUTE
Florida Operators
Form State Group
ORLANDO Fla.-Steps for the forma·
tion of a stat~ association of coin machine
operators were taken at an organization
meeting held at the San Juan Hotel here
March 14th.
D. W. Donohue of the National A ocia·
tion of Coin·Operated Machine Manufac·
turer wa present to assist in the plans.
No . 30

N one B etter

PAULA. LAYMON, Jobber
Quality Coin-Operated Machines
1 5 03 W. Pico St.
~
~ LOS ANGELES, CALIF . . . .
...

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