Coin Machine Journal

THE COIN MACHINE JOURNAL
54
March, JQ 33
011
v o ic e w ill so o n b e su b m e r g e d in a v e r i­
sell a t a lo s s , m e r e ly in v o lv e s e v e r y o n e
e le ctric lig h ts fla sh in g
ta b le
d eep er th a n ever in th e q u ic k s a n d s o f
if y o u see s o m e th in g m o v in g , y o u a re
e c o n o m ic c h a o s.
a ttr a c te d a n d s to p p e d .
c la m o r
s tr a n g e ly
of
v o ic e s ,
u n til
now
sile n t, d e m a n d in g r e c o g n i­
tio n fo r q u a lit y o n a re co rd o f c o n c re te ,
c o n s tr u c tiv e p e r fo r m a n c e .’
“ In
th is c h a lle n g e t o
th e ch iseler
“ A m e r ic a m u s t s t a y o n th e q u a lit y
The
sa m e
goes
fo r
a n d off— or
gam es.
And
a n d p r o fit b a sis to r e m a in a le a d e r in
W i n g s ’ “ m o v in g p la y in g fie ld ” c a n n o t
in te rn a tio n a l b u s in e s s .
h e lp b u t d r a w p la y e r s a n d h o ld th e ir
a n d its in v ita tio n fo r o th e r b u y e r s in
“ I t is tim e th e n t o re a liz e t h a t th e
a tte n tio n , w e b e lie v e . A d d to th is th a t
o th e r fie ld s to a d o p t a liv e -a n d -le t -liv e
ch iseler in e v e r y in d u s tr y is c u ttin g
th e p la y in g fie ld is c o lo r fu l, w e ll la id -
p o lic y , G o o d r ic h is o ffe rin g a s u g g e s­
a w a y a t our e c o n o m ic fo u n d a tio n s .
o u t, in te r e stin g a n d fa s c in a tin g , a n d
tio n to e v e r y in d u s tr y to g o to th e m a t
“ C o u r a g e o u s ‘ p o lic y ’ a d v e r tis in g o n
w ith a m o s t im p o r ta n t p r o b le m . A m e r ­
th e p a r t o f a la r g e g r o u p o f le a d e rs in
ic a n b u s in e ss m u s t b e b r o u g h t b a c k to
v a r io u s fields w ill d o m u c h to co rre ct
a p r o fit b a s is i f it is t o p e r s is t. A b u y ­
th e c h ise le r’s fa ls e r e a s o n in g b y c a ll­
in g p o lic y w h ic h in sists o n p rice s so
in g th e a tte n tio n o f b u s in e s s e x e c u tiv e s
lo w th a t th e b ig p ro d u c e r is m a d e to
to its e c o n o m ic d a n g e r .”
y o u ’ll
u n d e r s ta n d
why
W in g s
has
p la y e r a p p e a l.
L i t t l e “ M a g i c B a ll”
In
th e
O ffic ia l
S w e e p s ta k e s
th e
m a in id e a is th e little m a g ic b a ll.
It
is th is little m a g ic b a ll t h a t p r o v id e s
th e su sp e n se e le m e n t a n d m a k e s th e
g a m e in te re stin g .
W h e n th e b a ll s to p s , it sh o w s th e
w in n in g o d d s , w h ic h m a y b e a n y w h e r e
fr o m 2 to 1 u p to 3 0 to 1, a n d th a t to o
a p p e a ls t o p la y e r s .
C o lo r a n d A c tio n
•
T h e y s a y th e r e ’s a rea son fo r e v e r y ­
th in g , s a y s P a u l S . B e n n e tt, sa le s m a n ­
a g e r, R o c k -O l a
M a n u fa c tu r in g
C or­
B o t h g a m e s a re c o lo r fu l a n d a ttr a c ­
a n d te ste d th ese tw o g a m e s .
F ir s t, there is th e m a tte r o f lo o k s .
O p e r a to r s
and
jo b b e r s
te ll m e
th a t
tiv e , th e re su lt o f c a r e fu l d e sig n . S u c h
th in g s a s g le a m in g b r a s s r a ils, h ig h ly
p o r a tio n , in d e sc r ib in g fo r th e C o i n
b o th g a m e s h a v e rea l c o lo r , s n a p a n d
p o lish e d
M a c h in e
c la ss. T h e y c a tc h th e e y e a n d a ttr a c t
e n a m e l-lik e
p la y e r s . B o th g a m e s a re m e c h a n ic a lly
m a k e u p g am es o f b e a u ty , M r . B e n ­
d e p e n d a b le .
n e t t sa id .
J o u r n a l
th e ir
tw o
n ew
g a m e s.
For
e x a m p le :
A1 J o ls o n ’s sin g in g
T h e m e c h a n is m o f ea ch
a b ility to p a c k th e h o u s e . B a b e R u t h ’s
is sim p lifie d a n d s tr o n g . E v e r y w o r k ­
p o w e r to d riv e th e b a ll o v e r th e fe n c e .
in g p a r t is fin e ly a n d
Jack
ish e d , th e resu lt o f g o o d w o r k m a n s h ip
D e m p se y ’s
o ld -tim e
punch
to
k n o c k ’e m c o ld .
S o I su p p o s e th ere m u s t b e a rea son
why
W in g s
and
th e O fficiel
Sw eep­
c a r e fu lly
a lu m in u m
c o lo r
pocket
fin ish e s
gu ard s,
a ll
go
to
Our Front Cover
fin ­
The
official
p o s te r
fo r
C h ic a g o ’ s
a n d , th e re fo re, g iv e s re a l s a tis fa c tio n
1933
o n lo c a tio n s.
d e sig n th is issu e , b e c k o n s th e w o r ld
M e c h a n ic a l
d e p e n d a b ility
m eans
W o r l d ’s
F a ir ,
o u r fr o n t
co v e r
t o c o m e a n d se e h er C e n t u r y o f P r o g ­
sta k e s are t o d a y m a k in g a h it a ll o v e r
c o n tin u o u s o p e r a tio n w ith th e re su lt
ress E x p o s itio n .
th e c o u n tr y . N a t u r a lly , in g iv in g rea ­
th a t p ro fits k e e p
c a g o th e w o r ld h a s k n o w n sin c e th e
so n s, it is e a s y to fa ll in to th e m is ta k e
tim e w ith o u t le t -u p .
o f g iv in g p e rs o n a l o p in io n s. A n d t h a t ’s
s o m e th in g I w a n t to steer clea r o f.
I n s t e a d , I a m g o in g to rela te so m e
c o m in g
in
a ll
th e
fa m o u s
W o r l d ’s
F a ir o f
1893.
The
fa m ilia r P h o e n ix o n h e r h e a d b la z o n s
M o v i n g P l a y i n g F ie ld
B a c k o f W i n g s is th e id e a th a t p la y ­
ers lik e a c tio n .
S h e is th e M i s s C h i­
A n d n o t o n ly p la y e r s
o f th e th in g s th a t o p e r a to r s a n d j o b ­
b u t e v e r y b o d y lik e s a c tio n a n d m o tio n .
b ers h a v e to ld m e a fte r th e y h a d seen
L o o k in to a sto re w in d o w .
I f y o u see
th e c i t y ’s m o t t o , “ I W i l l . ”
T h e I n d ia n
head
re c a lls
in
th e
b ackgrou n d
th e
C h ic a g o o f 1 8 3 3 , a li t t le v illa g e in th e
R e d M a n ’s w ild e rn e ss,
A b o ld w h ite
c h e c k m a r k a g a in s t th e d a r k m a p o f th e
BALTIMORE
it’s here!
S ta te s
A m e r ic a — a n d
w ill
th e
se rv e
to
r e m in d
w o rld -— th a t C h i ­
c a g o w ill b e th e M e c c a o f to u r ists d u r ­
in g th e E x p o s itio n .
The Greatest Sensation in History
T h e p o s te r w a s d e sig n e d b y G e o r g e
WRITE, WIRE or CALL TODAY!
B . P e t t y , a C h ic a g o a n w h o stu d ie d a t
Southern Distributors for
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NATIONAL
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COIN MACHINE CORPORATION
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1724 N . CHARLES ST.
BALTIMORE, M D .
1 1 1 ; - mi 1 1. S. Cari, M a n te i.l,
............... ; ......... 1
1 -
lia n
P a r is .
A cadem y
and
C o llo r o s s i’s
W h i l e in P a r is in
1913, M r.
P e t t y w o n se c o n d p riz e in a c o m p e t i­
tio n to se le c t th e official p o s t e r fo r th e
1915
P a n a m a -P a c ific
E x p o s itio n
S a n F r a n c is c o .
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