Coin Machine Journal

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THE COIN MACHINE JOURNAL
March, 1933
S3
th e p r ic e b e c a u se o f p r o d u c tio n e c o n ­
o m ie s k n o w n in a d v a n c e . T h i s a p p lie s
(^ M
a n u f a c t u r e r s
'T
l a
n
p r im a r ily to th e c o n su m e r m a r k e t.
“ I n m a n y p rice c u ts th e m a tte r is
CREDIT BUREAU
e n tir e ly th e se ller’s b u sin e ss— th a t is,
T h e C o in M a c h in e M a n u fa c tu r e r s
p o r te d th a t th ere is a su rp lu s in th e
v ic io u s p rice w a r sta rts a n d c u ts b e g in
A s s o c ia tio n h e ld a m e e tin g M a r c h 1 0
tr e a su r y o f o v e r $ 1 ,5 0 0 .0 0 , w h ic h w ill
to b e m a d e a t th e ex p e n se o f q u a lity ,
in
b e d e v o te d to a sso c ia tio n a ffa irs.
th e m a tte r b e c o m e s , in a d d itio n , th e
•
th e G r a y
R oom
at
th e
S h e rm a n
A m e m b e r sh ip d r iv e w a s p ro p o s e d
H o t e l to d isc u ss p la n s fo r th e c o m in g
a n d te n ta tiv e p la n s m a d e fo r e n listin g
year.
T h e m e e tin g w a s w e ll a tte n d e d b y
new m em b ers.
u p to a
ce rta in p o in t.
Y e t w hen a
b u y e r ’s b u sin e ss.
“ A n y h o u se w ife ca n te s t if y to th a t
effe ct
fr o m
re c e n t
e x p erien ces
w ith
S e v e ra l su g g e stio n s w ere m a d e fo r
sco re s o f p r o d u c ts w h ere s h o d d y m e r­
P re sid e n t L e e S . J o n e s w a s u n a b le
p r o m o tin g th e b e s t in te re sts o f th e in ­
c h a n d ise w e n t w ro n g a n d th e d e p le te d
to a tte n d th e m e e tin g a s h e w a s c o n ­
d u s tr y , o n e o f w h ic h w a s th e la u n c h ­
w a g e s h a d to b e u sed to rep la ce a p r o d ­
fin ed
in g o f a cre d it b u re a u d e sig n e d to p r o ­
u c t w h ic h sh o u ld h a v e se rv e d .
te c t b o th o p e ra to rs a n d m a n u fa c tu r e r s
a p u rc h a sin g a g e n t, if h e d ared te ll h is
fr o m
irr e sp o n sib le b u y e r s .
b ig b o ss th e tru th , c o u ld te ll a n e v en
O fficia ls o f th e a s s o c ia ­
F u ll d e ta ils o f th is n e w v e n tu r e w ill
m o re im p o r ta n t s to r y a s to w h a t h a p ­
tio n w ere k e e n ly o p tim is tic a s to th e
a p p e a r in an e a r ly issu e o f T h e C o i n
p e n s w h e n h e is fo r c e d fr o m a b o v e to
fu tu r e
M a c h i n e J o u r n a l .
c h ise l o n th e p rice o f th e m a te ria ls h e
re p re se n ta tiv e m a n u fa c tu r e r s .
to
a
C h ic a g o
h o s p ita l w ith
a
fra c tu re d le g .
W a lt e r T r a ts c h o f th e A . B . T . M f g .
C o . p re sid e d .
of
th e
o r g a n iz a tio n
and
re -
lo sse s b y
M any
b u y s fo r a n in d u s tr y .
“ I n th e ru b b e r in d u str y th ere h a s
Q
u
i t
PASSING
CHISELING
t h e
-
S t o
p
B
u
c k
t h e
b e en a rea l w a r, a n d a ll so rts o f e x p e ­
d ie n ts , all so rts o f p ro d u c ts h a v e b e e n
so ld a t a p rice .
T h e re ce n t G o o d r ic h
p o lic y c o p y , relea sed rig h t in th e m id s t
o f th e b a n k m o r a to r iu m in a list o f
o f a d v e rtisin g ‘ in s titu tio n a l.’ T h a t h a s
b u sin e ss p u b lic a tio n s , h its th e w h o le
m a ch in e in d u s tr y . O n e n a tio n a l a d v e r ­
to o
o ld
q u e s tio n rig h t b e tw e e n th e e y e s . T h e
tiser h a s b e en c o n d u c tin g a n e d u c a ­
d a y s w h en in a w a r m g lo w o f e n th u s i­
c h ise le r, th e c o p y s a y s , is la r g e ly re­
tio n a l c a m p a ig n to a c q u a in t th e b u y ­
a s m th ere w a s ru sh ed th r o u g h a p ic ­
in g p u b lic w ith q u a lit y a n d to w a r n
tu re o f th e fa c to r y a n d a fe w w o r d s
C h ise lin g is n o t co n fin e d to th e co in
m any
q u o ta tio n s
a b o u t its p re stig e .
a g a in s t th e p ra c tic e s o f c h ise le rs.
of
th o s e
T h is new ty p e , o f
sp o n s ib le fo r p rice s m a d e a t th e e x ­
p e n se o f q u a lity .
H e is th e m a n w h o
is b lin d to th e re a l p e n a ltie s o f a tr a n s ­
a c tio n u n p r o fita b le to th e su p p lie r .
A m o s B r a d b u r y , w r itin g in P r in te r ’s
w h ic h th e recen t G o o d r ic h c o p y is a n
I n k W e e k l y , r e c e n tly e n la rg e d o n th e
e x c e lle n t e x a m p le , is p o lic y a d v e r tis ­
“ W h e n h e d e m a n d s a p ric e b a se d on
c a m p a ig n o f th e B . F . G o o d r ic h R u b ­
in g a t a tim e w h en th e p o lic y b e h in d
“ sh eer o u t -o f -p o c k e t c o s t s ,” h e th ro w s
ber
th e p r o d u c t is lik e ly to se ll m o r e m e r ­
o p e n th e m a r k e ts o f th e w o r ld to u n ­
v a lu e to e v e r y co in m a c h in e m a n w h o
c h a n d ise
s c ru p u lo u s
m ak ers
is in te re ste d in th e fu tu r e o f h is b u s i­
p rice c o p y .
w o rsh ip e rs
of
C o ., a d v a n c in g a n
argu m en t of
th a n
s tr ic tly
p rodu ct
and
“ C o n s u m e r s , fe d u p o n s h o d d y stu ff
n ess.
w ho
p rice
as
‘ re g ard
th eir
th e
la w fu l
p r e y .’
b o u g h t a t a p ric e , are r e a d y n o w to
“ W h e n su ch a h a r d -b o ile d b u y e r in
liste n to rea son on a q u a lit y p o lic y .
th e in d u stria l fie ld , fo r e x a m p le , b a t ­
“ T h e b ig te stin g tim e is h ere a n d
I n d u s tr ia l b u y e r s w h o h a v e a g re a ter
tle s o n p rice o n ly , to a p o in t w h e re h e
th o se w h o w ill c a v e in a n d th o s e w h o
r e s p o n s ib ility th a n th e b u y e r fo r th e
k n o w s th e m a k e r is ta k in g a lo ss, he
w ill g o fo rw a rd se e m to m e to b e d i­
h o m e , sh o u ld b e ev en m o r e r e a d y to
is a c tu a lly strik in g a b lo w a t th e w h o le
liste n to re a son .
p ro fit s y s te m o f w h ich h e is h im s e lf a
A m o n g o th er th in g s , M r . B r a d b u r y
sa y s:
v id in g
th e m se lv e s
r ig h t
b e fo r e
our
“ T h e r e is n o th in g in h e r e n tly w r o n g
e y e s.
p a r t.
H e is n o t o n ly c h ise lin g a t th e
“ I t w a s n ’t o n ly a b a n k in g co rn er
in p rice r e d u c tio n s, o f c o u r s e , a n d d u r ­
e x p e n se o f th e p ro d u c e r, b u t in th e
w e tu rn e d o n M a r c h 5 , im p o r ta n t as
in g a fa llin g c o m m o d ity e ra , th e y re­
b r o a d so c ia l sen se h e is strik in g a b lo w
th a t d a te w ill a lw a y s b e in th e h is to r y
a c t fo r a w h ile to th e b u y e r ’s b e n e fit.
a t e v e r y m a n ’s j o b — h is o w n in c lu d e d .
o f o u r c o u n tr y .
T h e r e is a lo g ic a l ty p e o f p ric e re d u c ­
“ T h e c o p y b o ld ly p r o c la im s th e fa l­
“ W e tu rn e d a w a y fr o m th e c a sto r
tio n w h e n a p r o d u c t w h ic h h a s ca te re d
la c y o f th e c h ise le r’s cre e d , p u ts h im
o il sc h o o l o f sic k e n in g d e fla tio n a n d in
o n ly to a s m a ll select g r o u p a t th e to p
o n th e s p o t o f th e in d u stria l s p o tlig h t :
th a t tu rn a n e w t y p e o f p o lic y a d v e r ­
of
th e
“ ‘ H e r e a t G o o d r ic h , w e b e lie v e th e
tisin g is, in m y o p in io n , g o in g to p la y
b ro a d e r m a r k e t, a n d b e c a u s e o f a d ­
c h ise le r c a n n o lo n g e r b e p e r m itte d to
a m a jo r p a r t.
v a n c e in fo r m a tio n o n in c re a se d p r o ­
sp eak
d u c tio n p o ssib ilitie s, is a b le to re d u c e
se lls a s w e ll a s b u y s .
“ I ’m n o t g o in g to c a ll th is n e w so rt
th e in c o m e
sc a le ,
goes
Enhanced Scans © The International Arcade Museum
a fte r
fo r A m e r ic a n
in d u s tr y
w h ic h
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