Coin Machine Journal

T H E C OI N M A C H I N E
April, 1933
11
JOURNAL
Famous painting produced for Brewers of Budweiser and featured recently in Beer Advertising story
.
in Printers’ Ink Monthly.
describing beer benefits, haven’t even
looked underneath the surface of the
great business boom that is all set to
rise up with the lifting of the lid on
Beer. Just think! We’ve so often
longed for the return of ‘the good old
days!’ Well the good old days will
be nothing when compared to THE
GOOD DAYS TO COME.
“ Before prohibition beer was sold
only in saloons, cafes, or liquor stores.
It was unheard of, unimaginable to
think of getting a bottle of beer in a
drug store, in a confectionery or in
the average restaurant. Now beer
will be sold practically everywhere.
Every possible kind of dispensary
where coffee, soft drinks, or milk was
sold will now handle beer. It is there­
fore safe to say that there will be at
least 15 TIMES AS MANY BEER
LOCATIONS as there were before
prohibition went into effect.
“Hundreds of thousands of loca­
tions all over the country receiving a
great new trade impetus. Hundreds
of thousands of spots where life takes
on a new meaning, where freedom
and liberality again become the key­
note, backed by a willing govern­
ment and an enthusiastic press!
“You very well realize the effect of
the beer idea in loosening the purse
strings of the public. If you were in
the business IS years ago you very
well know that beer drinking and
coin machine amusement are abso­
On the other hand the manufac­
ture of these beverages will create
activity in heavy equipment includ­
ing such industries as steel, wood,
marble, glass, and on down the line.
Such activity is creating employment
of craftsmen in those trades who in
turn will have money to spend or in­
vest in worthy pursuits. The miscel­
laneous lines allied to beverage mer­
chandising, not to mention those in-'
dustries indirectly concerned, would
read like a new industrial directory.
lutely synonymous. You know also,
that with the new public attitude
toward the trade revival, prohibition
in all forms is universally discour­
aged. The ‘Go’ sign is the order of
the day, not only on beer but espe­
cially on amusements.”
By way of emphasis on the far
reaching benefits of the sale of beer
we observed the comment of a de­
vout dry in the “Voice of the Peo­
ple” department in a mid-western
daily that he would have no part in
the new deal and would refuse to
patronize or recognize any interests
identified with beer activities. This
letter, sincere as it may have been,
brought forth many comments by
others, some dry and some wet, point­
ing out how isolated one would be
who withdrew his support from busi­
nesses likely to be alligned with the
sale of beer.
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The sum and substance of the prop­
osition then will be the creation of
new wealth, new spending, all of
which eventually leads to more reve­
nue for taxing bodies, including city,
state and federal deficits, if not in
full, to such a point that government
and the pursuit of everyday activities
of the people may go on peacefully
and uninterrupted.
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• A review of the machines most
likely to benefit from this new op­
portunity will serve as an operating
guide of interest to manufacturer, job­
ber and operator alike.
Foremost, perhaps, are the mer­
Enhanced Scans © The International Arcade .'Museum.___ .
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BEER
chandise vendors such as peanut,
gum, and foodstuff vendors. Already
peanut operators are canvassing pos­
sible spots and acquiring new ma­
chines in both the new and used ma­
chine markets in order to meet the
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