Coin Machine Journal

Issue: 1933 April

T H E C OI N M A C H I N E
April, 1933
11
JOURNAL
Famous painting produced for Brewers of Budweiser and featured recently in Beer Advertising story
.
in Printers’ Ink Monthly.
describing beer benefits, haven’t even
looked underneath the surface of the
great business boom that is all set to
rise up with the lifting of the lid on
Beer. Just think! We’ve so often
longed for the return of ‘the good old
days!’ Well the good old days will
be nothing when compared to THE
GOOD DAYS TO COME.
“ Before prohibition beer was sold
only in saloons, cafes, or liquor stores.
It was unheard of, unimaginable to
think of getting a bottle of beer in a
drug store, in a confectionery or in
the average restaurant. Now beer
will be sold practically everywhere.
Every possible kind of dispensary
where coffee, soft drinks, or milk was
sold will now handle beer. It is there­
fore safe to say that there will be at
least 15 TIMES AS MANY BEER
LOCATIONS as there were before
prohibition went into effect.
“Hundreds of thousands of loca­
tions all over the country receiving a
great new trade impetus. Hundreds
of thousands of spots where life takes
on a new meaning, where freedom
and liberality again become the key­
note, backed by a willing govern­
ment and an enthusiastic press!
“You very well realize the effect of
the beer idea in loosening the purse
strings of the public. If you were in
the business IS years ago you very
well know that beer drinking and
coin machine amusement are abso­
On the other hand the manufac­
ture of these beverages will create
activity in heavy equipment includ­
ing such industries as steel, wood,
marble, glass, and on down the line.
Such activity is creating employment
of craftsmen in those trades who in
turn will have money to spend or in­
vest in worthy pursuits. The miscel­
laneous lines allied to beverage mer­
chandising, not to mention those in-'
dustries indirectly concerned, would
read like a new industrial directory.
lutely synonymous. You know also,
that with the new public attitude
toward the trade revival, prohibition
in all forms is universally discour­
aged. The ‘Go’ sign is the order of
the day, not only on beer but espe­
cially on amusements.”
By way of emphasis on the far
reaching benefits of the sale of beer
we observed the comment of a de­
vout dry in the “Voice of the Peo­
ple” department in a mid-western
daily that he would have no part in
the new deal and would refuse to
patronize or recognize any interests
identified with beer activities. This
letter, sincere as it may have been,
brought forth many comments by
others, some dry and some wet, point­
ing out how isolated one would be
who withdrew his support from busi­
nesses likely to be alligned with the
sale of beer.
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e
The sum and substance of the prop­
osition then will be the creation of
new wealth, new spending, all of
which eventually leads to more reve­
nue for taxing bodies, including city,
state and federal deficits, if not in
full, to such a point that government
and the pursuit of everyday activities
of the people may go on peacefully
and uninterrupted.
i n
e
s
n
e
f i t s
• A review of the machines most
likely to benefit from this new op­
portunity will serve as an operating
guide of interest to manufacturer, job­
ber and operator alike.
Foremost, perhaps, are the mer­
Enhanced Scans © The International Arcade .'Museum.___ .
' W
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f r o
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e
a
p
BEER
chandise vendors such as peanut,
gum, and foodstuff vendors. Already
peanut operators are canvassing pos­
sible spots and acquiring new ma­
chines in both the new and used ma­
chine markets in order to meet the
http://cmi.arcade-museum.com/
12
THE COI N M A C H I N E J O U R N A L
April, i §33
erators and manufacturers, have de­
veloped selective compartment ven­
dors particularly for this use. Ad­
vance Machine Co., Northwestern
Corporation, and others have ma-
chines suited to these uses.
We may well look forward to an
era where food vendors will be the
outstanding constructions where trade
stimulator machines held sway be-
fore. This condition is a result of
the tendency to curb the free lunch
Machines Protected /
of the old days. In fact, several
with. Chicago Locks are
lunch vendors elaborate in their con­
struction are finding an interested
practically -
operating public and may become a
widespread activity in this field
shortly.
Musical instruments, which have
More Chicago Locks are used by Coin
suffered considerably during the past
.Machine Manufacturers than m y other
three years, have experienced a re-
m a k e. Look for the reason and you’ll find it
newed interest. Several operators have
Lock i.l -
lustrated
in their rugged construction, their exclu­
is
our
visited or written C o in M a c h in e
sive, patented tumbler operation,
No. 2430.
All CHi­
J o u r n a l regarding coin operated
cago locks
and in their uniform dependabil­
m a y be
ity under the blows and abuses
equipped
w
ith
phonographs and radios, and one or-
. cams ANY
of coin machine installations.
LENGTH to fit
ganization
has already got under way
any
machine or
cabinet,
We make locks for every type
with 100 machines as a starter.
1— Silver
Eleven Tum
Nickel
blers.
-r\
of machine, and for every pur­
soring oWrnM. J ^ Activities of the record producing
insure
pose. Eleven • spring-operated
plug bom
.'lo ^iiJos^
cking companies, who today have a choice
. o in f barrel.
tumblers permit almost innumer­
2 —
-Manually oper­
a throw
t e d n tum
blers
line of entertainment to offer what
able key changes. Fraudulent key-duplica-
in
place
by key. New
tioa is practically impossible, for we guard
with stage, screen and radio stars as
principle
p r e­
vents
mechanical
your key-mjmbers with closest secrecy.
.
* or ‘freezing.
*
#
D
irt
subjects for records have been note-
grease
has
The best, safest, most dependable locks "
little
effect.
worthy. Several concerns, among
3— U
Tw nc
o-sided
Key.
now cost less than any hardware on your
u
t
key
them Brunswick Record Co., and
blanks
can
*t . en­
machines. The difference between a good
ter
this
lo
ck
T
o
lock and a poor lock is only a few cents at
throw
tumblers
RCA-Victor Co., have probably done
to
unlocking
po­
the most—-yet adequate protection from
sition
pooh key
more during the past year to popu­
m
ust proper
be "cut*'* ke to
marauders, loek-picks, and thieves can eas­
the
.v
change.
larize coin operated phonographs
ily save you hundreds, even thousands, of

»
o
.
and
M
achines
E
quipped
w
ith
dollars.
*
.
eiaieago Jam-Proof COIN CHUTES
than was done in the twenty years
A p © Virtually
. before. Eat, drink and be merry, or
Write today for catalog, prices and full details
SLUG PR O O F
of Chicago Locks, Plungers, and Jam-proof Coin
as the Germans, who have the only
Defeats the Slotted Texas Slug--*
Chutes.
Prevents
m
achines
being
put
out-
of-service just when the money word for it, say Gemutlichkeit is the
should be rolling
with
Locks, Coin Chutes and Plungers for all Machines
double-action
dogs in.
that Fitted
positively
order of the day.
defeat
the
"Slotted
T
exas"
slug.
S
av
es
y
o
u
hundreds
o
f
dollars
in
C
ash and unlim
ited no trouble
and
Scales, another item destined for
inconvenience.
Start
w equipping
your machines with this newest,
CHICAGO LOCK CO.
latest standard
protective make.
device. W R
eplaces
renewed activity, have always been
rite for
2024 No. Racine Ave.
Dept. 143,
Chicago, III. any
catalog and full details today.
a profitable feature in public places
and of the old saloon days. Amuse­
ment machines are another group of
demands now on them. Manufac­
with factories running full force to
unquestioned popularity. Many of
turers of machines of this type are
supply the demand. Several of them
the old time saloons were veritable
sending out circulars broadcast and
have inquired of C o in M a c h in e
penny or nickel arcades. In fact, the
are increasing their display advertis­
J o u r n a l during the past few weeks,
original pin games appeared in these
ing with emphasis on BEER as a
regarding possibilities for vending
spots in the days of the Bagatelle
sales stimulant for nuts and nut prod­
these items through machines.
and Little Manhattan. In this cate­
ucts.
One manufacturer, Mills Novelty
gory come the trade stimulator ma­
Manufacturers of pretzels, cheese
Co., has developed a selective, inter­
chines, the clocks, wheels, dice, bell
tidbits, potato chips, corn parchies
changeable vendor to vend a variety
machines, roulette style machines
(a branded product) and other simi­
of these items, while the Essenbe
such as Brownies, Owls and Deweys,
lar foods are advertising extensively
Co., an organization of veteran op­
all will have more or less importance
STOP
nru'YEjH? v
l f l l x
r !
THUG PROOF '
When writing advertisers mention The Coin Machine Journal. It establishes you as being progressive.
Enhanced Scans © The International Arcade Museum'
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