The
COIN MACHINE
JOURNAL
The National Business Paper of the Coin M achine Industry
Vol. 2, N o . 5
M ay-June, 1932
IN THIS ISSUE
Some pe o p le b elieve th a t th e cost
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o f advertising is a d d e d to th e cost
o f a p ro d u c t and th a t the u ltim ate
consum er has to
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W h o Pays for A dvertising?.............. ...............................................
14
pay m ore fo r
th a t p ro d u ct. This is not tru e . A d
vertising a ctua lly
W h a t Makes Am usement Gam es So Popular?....................... ....... . .
reduces prices
and you can find o u t how it's done
By Robt. K. Gibbs
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by rea d in g th e a rtic le on pag e
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Som etim e
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in th e fu tu re
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N ow Is the Time fo r C ou rag e.............................. .
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By Lee S. Jones
a vast
fie ld will be open ed by th e use
o f b ev erag e machines which are
slowly being
S oft Drink Industry E xpanding...
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bro u g h t to p e rfe c
tio n . Som e o f th e drawbacks fa c e d
by m anufacturers o f this e q u ip
Be Sure Your Locations H a ve Plenty of C hang e.......................................40
m ent are o utlined on pag e
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H a v e you a yen fo r non-skid soap?
Is heating th e baby's b o ttle an
irksome chore?
If you a tte n d e d
th e N e w York P a ten t Exposition
FEATURES
your problem s w ould all have been
solved. R ead
100.
a b o u t it on pag e
E d ito rial C o m m e n t........................ 28.
N e w M achines ............................... 36
Patents ..... ..............................,........... 45
C heers fo r th e R oboteers......... 99
Pat on th e M ik e ............................... 4 6
T rading Post ......................................91
D. D O L L N IS , Business Manager
Editorial, R o b e rt K. G ib b s
Advertising, C h a rle s F. S tille
Eastern R epresen tative— H . S. D urland, 61 H in sd ale Place, N ew ark, N ew Jersey.
Phon© B R a n c h b ro o k 3 -2 4 0 4
The C o in M ach in e Journal, 600 W . Van Buren St., C h ic a g o , Illinois, is published m onthly, on or b e fo re
th e 15th o f each m onth. C o p y rig h t 1932. Single copies 25 cents. $ 1.00 a y e a r in th e U n ite d States.
$2.00 a y e a r in fo reig n countries. O u r telep h o n e num ber is M o n ro e 0328.
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