Coin Machine Journal

Issue: 1932 May

The
COIN MACHINE
JOURNAL
The National Business Paper of the Coin M achine Industry
Vol. 2, N o . 5
M ay-June, 1932
IN THIS ISSUE
Some pe o p le b elieve th a t th e cost
. v
' ■


■■ "
■ ",

Page
o f advertising is a d d e d to th e cost
o f a p ro d u c t and th a t the u ltim ate
consum er has to
11
W h o Pays for A dvertising?.............. ...............................................
14
pay m ore fo r
th a t p ro d u ct. This is not tru e . A d ­
vertising a ctua lly
W h a t Makes Am usement Gam es So Popular?....................... ....... . .
reduces prices
and you can find o u t how it's done
By Robt. K. Gibbs
'
by rea d in g th e a rtic le on pag e
/ . . ■ ■ ■ ' ■ ' V; ★
Som etim e

in th e fu tu re
■,
N ow Is the Time fo r C ou rag e.............................. .
................................ 19
By Lee S. Jones
a vast
fie ld will be open ed by th e use
o f b ev erag e machines which are
slowly being
S oft Drink Industry E xpanding...
. ..... ............... ......................... ...........24
bro u g h t to p e rfe c ­
tio n . Som e o f th e drawbacks fa c e d
by m anufacturers o f this e q u ip ­
Be Sure Your Locations H a ve Plenty of C hang e.......................................40
m ent are o utlined on pag e

H a v e you a yen fo r non-skid soap?
Is heating th e baby's b o ttle an
irksome chore?
If you a tte n d e d
th e N e w York P a ten t Exposition
FEATURES
your problem s w ould all have been
solved. R ead
100.
a b o u t it on pag e
E d ito rial C o m m e n t........................ 28.
N e w M achines ............................... 36
Patents ..... ..............................,........... 45
C heers fo r th e R oboteers......... 99
Pat on th e M ik e ............................... 4 6
T rading Post ......................................91
D. D O L L N IS , Business Manager
Editorial, R o b e rt K. G ib b s
Advertising, C h a rle s F. S tille
Eastern R epresen tative— H . S. D urland, 61 H in sd ale Place, N ew ark, N ew Jersey.
Phon© B R a n c h b ro o k 3 -2 4 0 4
The C o in M ach in e Journal, 600 W . Van Buren St., C h ic a g o , Illinois, is published m onthly, on or b e fo re
th e 15th o f each m onth. C o p y rig h t 1932. Single copies 25 cents. $ 1.00 a y e a r in th e U n ite d States.
$2.00 a y e a r in fo reig n countries. O u r telep h o n e num ber is M o n ro e 0328.
Enhanced Scans © The International Arcade Museum
http://cmj.arcade-museum.com/
THE COIN M A C H IN E JO URNAL
8
M ay-June, ig$s
M ILLS M ACHINES
MAKE MORE MONEY!
<•11
Whether it is a Vender or a Bell, a Pin Game or a
Counter Amusement Machine—
For over 43 years leading operators have said: "Mills
machines make more money.” They ought to know;
they have been operating Mills machines year in and
year out.
Y O U will not realize what it really means to make
money until you operate Mills machines.
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.>V1
oS®
CO
ESiSKSiS
Ivy-
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Better join the ranks o f successful operators. Mail
your order in T O D A Y for the Catch-the-Ball machine.
Our 7 Day Trial plan protects you. Write, wire or
phone for special prices on Mills Silent Machines.
THE ONLY ONE OF ITS KIND
Silent operation. Five-way coin detector / H u g e jack­
pot with same size Visible Reserve. Earnings as high as
$100.00 a week are not unusual for this machine.
A GREAT VALUE—GET SPECIAL PRICES!
«*• is
" W e also wish to advise that we have placed one o f your
n e ^ B ile n t machines on. one o f our best locations, and our
MILLS
CATCH
THE
BALL”
ch eck u p on this machine has been very satisfactory, machine
avef Iging not less than $ 2 5 .0 0 a day since we have placed
it in this location.” — E . D . L y o n s , L a .
[hanking you for your kindness in these matters and
\w
a s s ^ m g you that the M ills Silent Jackpot five-cent play,
w h t t n l bought from you some time ago, is O . K ., m aking
me cfn an average o f $ 4 5 .0 0 a week.” — S a n d e r s D r u g , F l a .
NEW
SKILL
GAME
Ligitimate
Everywhere
MILLS NOVELTY CO.
4100 F u lle r to n A ve.
Eastern Office:
C. J. CRABTREE
W est Coast Office:
MILLS NOVELTY CO.
1X82 Market Street
SAN FRANCISCO, CALIF.
'50
C h ic a g o , 111.
To
Operators—
Rush Your
Order
NOW!
MILLS NOVELTY CO.
LINCOLN HOTEL, N. Y . C.
M ills N o v e lty Com pany
4 1 0 0 Fullerton A venue
Chicago, Illinois
G entlem en:
Ship me at once...............................Catch-the-Ball machines at
Operators’ Special Prices. Enclosed $.
Balance will be paid C. O. D.
Your Name
Address
City........................... County......................... State.....................
7
«y
till
i
m l
I r i a l
rw%
Return machine for any rea-
son within 7 days, shipping
charges prepaid, and we will
An entirely new machine with new appeal for
the public. Push upper lever to release color
balls, one at a time, catch balls with basket to
score according to color combinations on Award
Card. Skill left to players’ quickness of hand
and eye. It’s the ideal counter machine. Meas­
ures 6Y2 inches deep, 11% inches wide by 19
inches high.
refund your money in full.
When writing advertisers mention the Coin Machine Journal. It establishes you as being progressive.
■Enhanced Scans © ■ The ,i nternational Arcade, Museum
. . http^y/cmi.arcade-museum.

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