Automatic Age

T r a in in g
fo r
S m a ll
Postwar planning conducted
by many civic-minded institu­
tions strengthen the come-back
of so-called “ small business” .
The widespread operation of
small businesses is important to
the coin operated machine in­
dustry because t h i s class of
enterprise furnish many ‘stops’
for appropriate coin operated
and automatic v e n d i n g and
amusement machines.
Special training for veterans
and others who desire to own
and operate small business est­
ablishments will be offered by
Western Reserve University,
Cleveland, O. Classes in opera­
tion and management of small
business will be started in Jan­
uary at Cleveland College, by
the division of Business Admin­
istration of the University.
In announcing the new train­
ing program, Professor Thomas
M. Dickerson, Head of the div­
ision, said, “ W e believe this
will be unique, and so far as
we have learned, no other uni­
versity has offered a course
such as we have planned.
“ It is designed particularly
to help veterans who plan to
apply for loans to set them­
selves up in small business est­
ablishments under provisions of
the G. I. Bill. But it is also de­
signed to help civilians who
are interested in s e t t i n g up
their own establishments and
to help present owners and op­
erators who wish to improve
their methods.”
The course will be intensive,
lasting for eight weeks. Each
class will be limited to 20 stu­
dents. The classes will be un­
der the direction of Professor
K e n n e t h Lawyer, associate
professor of marketing, who,
because of the lack of a suitable
text on the operation of a small
business, has drawn up a uni­
que plan of teaching.
B u s in es s
Under his plan of instruction,
each s t u d e n t will make a
searching analysis of his own
qualifications and his chance
for success in his own estab­
lishment. He will first receive
a questionaire in which he will
set forth his plans, the type of
business he wishes to establish
and the extent he may wish to
expand and develop his busin­
ess.
He will be expected to obtain
much of his information on his
own initiative, through his own
investigations and through in­
terviews with successful Cleve­
land businessmen. To help him
in obtaining this material he
will be given a workbook, pre­
pared by Prof. Lawyer, which
is an expansion of the original
questionaire.
The student will bring his
information to class where it
will be discussed openly and in
conference with his fellow stu­
dents and his instructor. The
instructor’s lectures will be sup­
plemented by lectures by bus­
iness men, governmental rep­
resentatives and by trade as­
sociation heads.
He will record his informa­
tion in the workbook, and the
information h e obtains will
serve as a guide both in the
operation of his establishment
or in making up h i s mind
whether he should start in bus­
iness, Professor Lawyer said.
“ Because no great invest­
ment is needed, small busines­
ses are easily entered and easi­
ly established,” Professor Law­
yer commented. “ Their great
problem is continued and per­
manent existence. The mortali­
ty of small business concerns
is tragically high.
“ Poor location, competition,
changing p u b l i c tastes, are
ever-present hazards. In spite
of the h i g h mortality rate,
small business establishments
are essential to a democratic
AN OTH ER M ONTH
N E A R E R V IC T O R Y !
INTERNATIONAL
M UTOSCOPE
CORP.
PENNY ARCADE HEADQUARTERS SINCE 1895
Manufacturers of Photomatic and Other Famous Coin Operated Equipment
44-01 Eleventh Street
Long Island City, New Y ork
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AUTOMATIC AGE
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