T r a in in g
fo r
S m a ll
Postwar planning conducted
by many civic-minded institu
tions strengthen the come-back
of so-called “ small business” .
The widespread operation of
small businesses is important to
the coin operated machine in
dustry because t h i s class of
enterprise furnish many ‘stops’
for appropriate coin operated
and automatic v e n d i n g and
amusement machines.
Special training for veterans
and others who desire to own
and operate small business est
ablishments will be offered by
Western Reserve University,
Cleveland, O. Classes in opera
tion and management of small
business will be started in Jan
uary at Cleveland College, by
the division of Business Admin
istration of the University.
In announcing the new train
ing program, Professor Thomas
M. Dickerson, Head of the div
ision, said, “ W e believe this
will be unique, and so far as
we have learned, no other uni
versity has offered a course
such as we have planned.
“ It is designed particularly
to help veterans who plan to
apply for loans to set them
selves up in small business est
ablishments under provisions of
the G. I. Bill. But it is also de
signed to help civilians who
are interested in s e t t i n g up
their own establishments and
to help present owners and op
erators who wish to improve
their methods.”
The course will be intensive,
lasting for eight weeks. Each
class will be limited to 20 stu
dents. The classes will be un
der the direction of Professor
K e n n e t h Lawyer, associate
professor of marketing, who,
because of the lack of a suitable
text on the operation of a small
business, has drawn up a uni
que plan of teaching.
B u s in es s
Under his plan of instruction,
each s t u d e n t will make a
searching analysis of his own
qualifications and his chance
for success in his own estab
lishment. He will first receive
a questionaire in which he will
set forth his plans, the type of
business he wishes to establish
and the extent he may wish to
expand and develop his busin
ess.
He will be expected to obtain
much of his information on his
own initiative, through his own
investigations and through in
terviews with successful Cleve
land businessmen. To help him
in obtaining this material he
will be given a workbook, pre
pared by Prof. Lawyer, which
is an expansion of the original
questionaire.
The student will bring his
information to class where it
will be discussed openly and in
conference with his fellow stu
dents and his instructor. The
instructor’s lectures will be sup
plemented by lectures by bus
iness men, governmental rep
resentatives and by trade as
sociation heads.
He will record his informa
tion in the workbook, and the
information h e obtains will
serve as a guide both in the
operation of his establishment
or in making up h i s mind
whether he should start in bus
iness, Professor Lawyer said.
“ Because no great invest
ment is needed, small busines
ses are easily entered and easi
ly established,” Professor Law
yer commented. “ Their great
problem is continued and per
manent existence. The mortali
ty of small business concerns
is tragically high.
“ Poor location, competition,
changing p u b l i c tastes, are
ever-present hazards. In spite
of the h i g h mortality rate,
small business establishments
are essential to a democratic
AN OTH ER M ONTH
N E A R E R V IC T O R Y !
INTERNATIONAL
M UTOSCOPE
CORP.
PENNY ARCADE HEADQUARTERS SINCE 1895
Manufacturers of Photomatic and Other Famous Coin Operated Equipment
44-01 Eleventh Street
Long Island City, New Y ork
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