Automatic Age
Issue: 1942 September - Page 12
RO CK -O LA EXPANDS
FOR WAR PRODUCTION
One of the busiest and largest
war plants in the entire nation
is the coin machine industry’s
Rock-Ola Manufacturing Cor
poration in Chicago, headed by
David C. Rockola, president.
Since the early beginning of
the Rockola organization back in
1929 in a small one-story, thirty
foot store out on 67th Street in
Chicago, the company has grown
rapidly to its present mammoth
proportions with a plant occupy
ing several city blocks and com
prising today over one million
square feet of floor space. The
United States Government has
recognized this outstanding fac
tory for heavy schedule of war
production.
The war production at Rock-
Ola has been growing by leaps
and bounds. Each succeeding
month has brought greater as
signments in war work.
Mass production is not new
to Rock-Ola. Mr. Rockola was
the first coin machine manufac
turer ever to use a mass produc
tion system in the production of
coin-operated games. This oc
curred back in 1934 when the
famous games “World Series”
and “Jig Saw” were produced
New and Used
by Rock-Ola on a continuous
conveyor system at the rate of
1400 per day.
Modern production methods
have, during recent years, also
been in effect in this modern day
light plant in the production of
Rock-Ola coin-operated phono
graphs, weighing scales, furni
ture and other civilian goods.
David C. Rockola, in speak
ing of his firm’s mammoth war
production program stated:
“We got off to a flying start
on war work by securing our
first direct contract with the
government two years ago.
Therefore, it is to be expected
that we are far advanced at this
time in assisting the United
Nations’ War Program. Women
workers are a big factor in our
plant. It is surprising how
quickly we can train a woman
to run practically any machine
in the factory. By early next
year we shall have approxi
mately 3,000 workers in the
plant and most of them will be
_______
women.”
First Rookie: “I hear you had
a wrestling match with the top
sergeant? What happened?”
Second Rookie: “Well, I de
cides to surprise him, so I
jumps at him and grabs his
New and Used
P IIO N O G It A P U E Q U IP .
D IS T R IB U T O R S
E. T. B A R R O N C O .
SPARKS SPECIALTY CO.
Used Machines Taken in Trade
19 E. La k e S t.
SOPERTON, GA.
A T L A N T A O F F IC E & S H O W RO O M
320-322 IV Y S T R E E T , N. E.
G eorgia D istrib utors to r
M in n e ap o lis, M inn.
SEEBU RG PH O N O G R A PH S
BENJ. S T E R L I N G , J R
O ur 64 page pocket size catalogue explains
how to successfully operate a route of
vendors and counter games. Also has pic
tures and descriptions of over I00 machines.
R O C K Y G LEN PARK
25c
ASCO
to cover cost o f m ailing.
140-A A As+or S tr e e t
N E W A R K , N EW J E R S E Y
MOOSIC, PA.
Located midway between Scranton and
Wilkes-Barre on Route I I .
D istrib u to r fo r
W U R L IT Z E R P H O N O G R A P H S
Benj. Sterling gives you "S te rlin g " Service
12
© International Arcade Museum
AUTOMATIC AGE
jerks his
twists his
before he
I ’m flat on
He: Do you smoke?
She- No, I don’t smoke.
He: Do you drink?
She: No, I don’t drink.
He: Do you neck?
She: No, I don’t neck.
He: Well, then what do you
do?
She: I tell lies.
New and Used
A M U S E M E N T M A C H IN E
D IS T R IB U T O R S
Trimount Coin Machine Go.
1292 W A S H IN G T O N S T .
BO STO N , M A SS.
Phone: L IB e r t y 9480
Representing
A ll
Leading
Manufac
turers of Pin Games— Amusement Ma
chines— Venders.
GENERAL COIN MACHINE
CO M PAN Y
227 N. 10th S t.
P H IL A D E L P H IA , P A .
D istrib utors of
"W e G uarantee To Save You M o n e y."
B. D. LAZAR COMPANY
1635-37 F ifth A v e .
P IT T S B U R G H , P A .
1425 N . B ro a d S t.
P H IL A D E L P H IA , P A .
D istrib utors
Rock-Ola Luxury Light-Up Phonographs and
A ll Leading Games and Vending Machines.
ATTENTION!
Send
and
and
and
him,
Pin B all, Counter Games and Free Play Con
soles, New and Used. Philadelphia Repre
sentative for Pioneer Sales Boards a t Right
Prices. Send a Ic post card.
V E N D IN G M A C H IN E
D IS T R IR U T O R S
Northwest Distributor of Vending Machines
for candy, peanuts, gum, matches, cigar*
ettes, and all types of venders' merchandise.
wrist like this,
neck like this,
arms like this,
knows what hits
my back.”
RO A N O K E VENDING
M A C H IN E E X C H A N G E . IN C .
533 C e n te r A ve n u e , N. W .
RO AN O KE, V A .
" I f I t W orks W ith a C oin, W e Have I t "
Slots, Consoles, Paces Races, Pin Ball and
Counter Gam es, and Phonographs. W rite us
your needs.
September, 1942
http://www.arcade-museum.com/
FOR WAR PRODUCTION
One of the busiest and largest
war plants in the entire nation
is the coin machine industry’s
Rock-Ola Manufacturing Cor
poration in Chicago, headed by
David C. Rockola, president.
Since the early beginning of
the Rockola organization back in
1929 in a small one-story, thirty
foot store out on 67th Street in
Chicago, the company has grown
rapidly to its present mammoth
proportions with a plant occupy
ing several city blocks and com
prising today over one million
square feet of floor space. The
United States Government has
recognized this outstanding fac
tory for heavy schedule of war
production.
The war production at Rock-
Ola has been growing by leaps
and bounds. Each succeeding
month has brought greater as
signments in war work.
Mass production is not new
to Rock-Ola. Mr. Rockola was
the first coin machine manufac
turer ever to use a mass produc
tion system in the production of
coin-operated games. This oc
curred back in 1934 when the
famous games “World Series”
and “Jig Saw” were produced
New and Used
by Rock-Ola on a continuous
conveyor system at the rate of
1400 per day.
Modern production methods
have, during recent years, also
been in effect in this modern day
light plant in the production of
Rock-Ola coin-operated phono
graphs, weighing scales, furni
ture and other civilian goods.
David C. Rockola, in speak
ing of his firm’s mammoth war
production program stated:
“We got off to a flying start
on war work by securing our
first direct contract with the
government two years ago.
Therefore, it is to be expected
that we are far advanced at this
time in assisting the United
Nations’ War Program. Women
workers are a big factor in our
plant. It is surprising how
quickly we can train a woman
to run practically any machine
in the factory. By early next
year we shall have approxi
mately 3,000 workers in the
plant and most of them will be
_______
women.”
First Rookie: “I hear you had
a wrestling match with the top
sergeant? What happened?”
Second Rookie: “Well, I de
cides to surprise him, so I
jumps at him and grabs his
New and Used
P IIO N O G It A P U E Q U IP .
D IS T R IB U T O R S
E. T. B A R R O N C O .
SPARKS SPECIALTY CO.
Used Machines Taken in Trade
19 E. La k e S t.
SOPERTON, GA.
A T L A N T A O F F IC E & S H O W RO O M
320-322 IV Y S T R E E T , N. E.
G eorgia D istrib utors to r
M in n e ap o lis, M inn.
SEEBU RG PH O N O G R A PH S
BENJ. S T E R L I N G , J R
O ur 64 page pocket size catalogue explains
how to successfully operate a route of
vendors and counter games. Also has pic
tures and descriptions of over I00 machines.
R O C K Y G LEN PARK
25c
ASCO
to cover cost o f m ailing.
140-A A As+or S tr e e t
N E W A R K , N EW J E R S E Y
MOOSIC, PA.
Located midway between Scranton and
Wilkes-Barre on Route I I .
D istrib u to r fo r
W U R L IT Z E R P H O N O G R A P H S
Benj. Sterling gives you "S te rlin g " Service
12
© International Arcade Museum
AUTOMATIC AGE
jerks his
twists his
before he
I ’m flat on
He: Do you smoke?
She- No, I don’t smoke.
He: Do you drink?
She: No, I don’t drink.
He: Do you neck?
She: No, I don’t neck.
He: Well, then what do you
do?
She: I tell lies.
New and Used
A M U S E M E N T M A C H IN E
D IS T R IB U T O R S
Trimount Coin Machine Go.
1292 W A S H IN G T O N S T .
BO STO N , M A SS.
Phone: L IB e r t y 9480
Representing
A ll
Leading
Manufac
turers of Pin Games— Amusement Ma
chines— Venders.
GENERAL COIN MACHINE
CO M PAN Y
227 N. 10th S t.
P H IL A D E L P H IA , P A .
D istrib utors of
"W e G uarantee To Save You M o n e y."
B. D. LAZAR COMPANY
1635-37 F ifth A v e .
P IT T S B U R G H , P A .
1425 N . B ro a d S t.
P H IL A D E L P H IA , P A .
D istrib utors
Rock-Ola Luxury Light-Up Phonographs and
A ll Leading Games and Vending Machines.
ATTENTION!
Send
and
and
and
him,
Pin B all, Counter Games and Free Play Con
soles, New and Used. Philadelphia Repre
sentative for Pioneer Sales Boards a t Right
Prices. Send a Ic post card.
V E N D IN G M A C H IN E
D IS T R IR U T O R S
Northwest Distributor of Vending Machines
for candy, peanuts, gum, matches, cigar*
ettes, and all types of venders' merchandise.
wrist like this,
neck like this,
arms like this,
knows what hits
my back.”
RO A N O K E VENDING
M A C H IN E E X C H A N G E . IN C .
533 C e n te r A ve n u e , N. W .
RO AN O KE, V A .
" I f I t W orks W ith a C oin, W e Have I t "
Slots, Consoles, Paces Races, Pin Ball and
Counter Gam es, and Phonographs. W rite us
your needs.
September, 1942
http://www.arcade-museum.com/
Future scanning projects are planned by the International Arcade Museum Library (IAML).