Automatic Age

NEW LOCATION IN "OLD M ISS" PROVES
WALL BOXES PAY
CASH PAID
The Stafford Cafe of Holly
Springs, Mississippi has one of
the largest Wurlitzer Wall Box
installations in the South.
Installed by Music Merchant
Mahon Jones, this battery of
Wurlitzer 120’s is packing up
plenty of extra nickels every
hour of the day and night.
According to Kemmons Wil­
son of the Southern Distributing
Company, Memphis and Little
Rock, the Stafford Cafe is a
typical example of the success
Wurlitzer music merchants are
scoring with Wurlitzer wall box
installations.
Says he, “ In every instance
music merchants report an im­
mediate increase in profits which
pay for the equipment and from
then on it’s all gravy.”
TH E SELLING PARADE
sales are already soaring.
“ Harry, I ’ve been watching
your work,” said the boss, who
is a kind-hearted man. “ You’re
not doing a job.”
“ I know it.”
“ I know why you’re not.”
“ I don’t. I wish you’d tell
me.”
“ You’re trying to sell in 1941
by using 1936 selling tactics.
You’re telling the same kind of
story, and in exactly the same
way you did six years ago,” said
the boss.
He turned to the salesman:
“ What kind of a car do you drive
now? And what year?”
The s a l e s m a n told him.
“ Humph; you drive a six-month-
old car, but use a six-year-old
sales technique. Why don’t you
drive a 1936 car?”
“ It won’t give me the per­
formance I need.”
“ That’s it. That’s my point.
You haven’t changed your model
in selling, though; but you’ve
got to get the performance you
need. Change your model if you
want to sell.”
( Continued from page UU)
A big buyer resents being
talked to as though he were a
small buyer, and to talk to him
in this way is neither courtesy
nor salesmanship.
“ I always compliment my cus­
tomers by assuming they are big
buyers, even though I know they
are buyers of the smallest pos­
sible kind,” said a successful
salesman to me. “ It flatters them
and they like flattery. I have no
trouble whatever in selling my
customers, because I give each
the impression that I think he is
a big timer, and every man likes
that.”
He is right. We all like to be
thought bigger buyers than we
are, and the salesman who fos­
ters that idea gets our business.
an ye
you r m
'M
, B o?
The sales manager called in
his p o o re st salesm an and,
“ Harry, I want to tell you why
your sales are falling down,” he
told him. Harry was willing to
listen. So was I. If it did Harry
as much good as it did me, his
for Slots, Music, Cigarette, or
Arcade Machines.
O inniril
□ MICH
OPERATORS
w\
A
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f.
W.
September, 1941
© International Arcade Museum
TEL.— 577
89 T h a m e * S t r e e t
Newport, Rhode liland
B ig Incom e on Small Investment, with A
R oute of Prophylactic Latex Vender* in ^
Taverns, N ite-Clubs, etc. F or Details i
W rite
W
A
Modern Distributing Co.
17400 K entucky A ve.
A
Detroit, Mich.
A
If You're Not Getting
As Much Business As
You'd Like To Have
If you’re not doing all the business
you can handle, there’s something
wrong with your sales promotion—
and it’s our job to help you find
out what it is and help you correct
whatever is wrong.
We’re sales promotion and adver­
tising counsellors, with many years
of experience to back up our judg­
ment ; and we’d like to talk to you
about your sales problems.
You can write us at any time, lay
the facts before us, ask our advice,
and not be afraid we’ll send you a
bill for service.
That’s not the way we do business.
If, after investigating your prob­
lem, we decide there’s a place
where we can fit into your picture,
we submit our recommendations
and quote a fee.
But any preliminary investigation
you want made is at our expense,
without obligation to you.
Won't you write us your problem?
CHARLES B ROTH & ASSOCIATES
C . of C . Bld'g
Denver, Colorado
AUTOMATIC AGE
47
http://www.arcade-museum.com/