Automatic Age

Issue: 1941 September

NEW LOCATION IN "OLD M ISS" PROVES
WALL BOXES PAY
CASH PAID
The Stafford Cafe of Holly
Springs, Mississippi has one of
the largest Wurlitzer Wall Box
installations in the South.
Installed by Music Merchant
Mahon Jones, this battery of
Wurlitzer 120’s is packing up
plenty of extra nickels every
hour of the day and night.
According to Kemmons Wil­
son of the Southern Distributing
Company, Memphis and Little
Rock, the Stafford Cafe is a
typical example of the success
Wurlitzer music merchants are
scoring with Wurlitzer wall box
installations.
Says he, “ In every instance
music merchants report an im­
mediate increase in profits which
pay for the equipment and from
then on it’s all gravy.”
TH E SELLING PARADE
sales are already soaring.
“ Harry, I ’ve been watching
your work,” said the boss, who
is a kind-hearted man. “ You’re
not doing a job.”
“ I know it.”
“ I know why you’re not.”
“ I don’t. I wish you’d tell
me.”
“ You’re trying to sell in 1941
by using 1936 selling tactics.
You’re telling the same kind of
story, and in exactly the same
way you did six years ago,” said
the boss.
He turned to the salesman:
“ What kind of a car do you drive
now? And what year?”
The s a l e s m a n told him.
“ Humph; you drive a six-month-
old car, but use a six-year-old
sales technique. Why don’t you
drive a 1936 car?”
“ It won’t give me the per­
formance I need.”
“ That’s it. That’s my point.
You haven’t changed your model
in selling, though; but you’ve
got to get the performance you
need. Change your model if you
want to sell.”
( Continued from page UU)
A big buyer resents being
talked to as though he were a
small buyer, and to talk to him
in this way is neither courtesy
nor salesmanship.
“ I always compliment my cus­
tomers by assuming they are big
buyers, even though I know they
are buyers of the smallest pos­
sible kind,” said a successful
salesman to me. “ It flatters them
and they like flattery. I have no
trouble whatever in selling my
customers, because I give each
the impression that I think he is
a big timer, and every man likes
that.”
He is right. We all like to be
thought bigger buyers than we
are, and the salesman who fos­
ters that idea gets our business.
an ye
you r m
'M
, B o?
The sales manager called in
his p o o re st salesm an and,
“ Harry, I want to tell you why
your sales are falling down,” he
told him. Harry was willing to
listen. So was I. If it did Harry
as much good as it did me, his
for Slots, Music, Cigarette, or
Arcade Machines.
O inniril
□ MICH
OPERATORS
w\
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W.
September, 1941
© International Arcade Museum
TEL.— 577
89 T h a m e * S t r e e t
Newport, Rhode liland
B ig Incom e on Small Investment, with A
R oute of Prophylactic Latex Vender* in ^
Taverns, N ite-Clubs, etc. F or Details i
W rite
W
A
Modern Distributing Co.
17400 K entucky A ve.
A
Detroit, Mich.
A
If You're Not Getting
As Much Business As
You'd Like To Have
If you’re not doing all the business
you can handle, there’s something
wrong with your sales promotion—
and it’s our job to help you find
out what it is and help you correct
whatever is wrong.
We’re sales promotion and adver­
tising counsellors, with many years
of experience to back up our judg­
ment ; and we’d like to talk to you
about your sales problems.
You can write us at any time, lay
the facts before us, ask our advice,
and not be afraid we’ll send you a
bill for service.
That’s not the way we do business.
If, after investigating your prob­
lem, we decide there’s a place
where we can fit into your picture,
we submit our recommendations
and quote a fee.
But any preliminary investigation
you want made is at our expense,
without obligation to you.
Won't you write us your problem?
CHARLES B ROTH & ASSOCIATES
C . of C . Bld'g
Denver, Colorado
AUTOMATIC AGE
47
http://www.arcade-museum.com/
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Burnhart
"B ip "
Glassgold
(rig h t),
sales
manager of Arthur H . DuGrenier, Inc., and
M itchell C . Doumany, DuGrenier W est V ir­
ginia representative, travelled several states
displaying
chandiser
the
and
Champion
C and y
Man
cigarette
5c candy
mer­
bar
machine.
GLASSGO LD VISITS
SOUTH W ITH DOUMANY
Burnhart “ Bip” Glassgold,
sales manager of Arthur H. Du­
Grenier, Inc., returned to his
New York office, after having
spent ten days traveling with
Mitchell C. Doumany, DuGren­
ier’s West Virginia representa­
tive through North and South
Carolina, Virginia and West
Virginia.
“ One of the operators we vis­
ited,” said Glassgold, “ J. H. Pat­
terson of the Patterson Nut
Products Co., in Huntington,
West Virginia, not only operates
many Candy Man machines but
is making his operation doubly
profitable by loading the ma­
chines with many of his own
cracker products in addition to
the standard 5c candy bars.”
SAN FRANCISCO
LOCATIONS ASKED
TO POST LICENSES
In its much-commended ef­
forts to keep amusement devices
in harmony with the city ordi­
nance, Amusement Merchants’
Association, Inc., San Francisco
operator’s group, has issued a
bulletin to location owners, con­
cerning the city license-posting
rule.
Sidney R. Mackin, association
managing director, said: “ It is
the policy of this association to
co-operate at all times with the
municipal departments. We call
your particular attention to this
section of the ordinance govern­
ing the operation of mechanical
amusement equipment because a
recent survey shows that many
locations are not properly post­
ing their permits and licenses.
“ This association in its en­
deavor to establish acceptable
operation of mechanical amuse­
ment equipment in the commun­
ity requests that you please con­
form with the requirements of
Section 311, as well as all of the
other sections of the San Fran­
cisco Mechanical Amusement
Device Ordinance.”
Section 311 reads: “ Posting
licenses in premises. The license
shall be permanently and con­
spicuously posted at the location
of the machines in the premises
wherein said mechanical amuse­
ment devices are to be operated
or maintained to be operated,
and shall not be removed from
said location during the period
for which said license was is­
sued.”
Association stickers have been
issued to each member, so that
others will know which opera­
tors are helping further the
group program.
"W ALLOP POLL" HITS
W HIP SUMMER SLUMP
“ No warm weather drop-off
in business this year! Instead,
we’ve had an unprecedented
boom, thanks to Spot Pool and
New Champ,” says Hy Green-
stein, head of Hy-G Amusement
Co., M in n eap olis, Minn., as
quoted by D. Gottlieb & Co. “ In
fact, we consider these two
games the greatest Gottlieb hits
ever produced. Spot Pool has
been in tremendous demand
among operators in our terri­
tory this summer, and even now
they are clamoring for more of
them. Following up that five-
star hit with another knockout
game, New Champ, put our sales
over the top of all former rec­
ords. So terrific is the success
48
© International Arcade Museum
AUTOMATIC AGE
of New Champ on location that
the game is in a class by itself.”
“ It shows how wholeheartedly
operators a p p re cia te g re a t
games,” said Dave Gottlieb.
“ New Champ was the choice of
over 80% of distributors and
operators polled in our ‘Wallop
Poll’ . So insistent were they that
we were compelled to put it back
in production. No words of ours
can compare with such endorse­
ment from the men who have
the actual location-proof. We say
the game is a wonder, but they
prove it, and back up their proof
with a flood of orders.
“ But don’t think Spot Pool is
far behind,” Dave added, “ Our
latest ‘Wallop Poll* demands an­
other run on that game, too, and
there is nothing we can do but
yield to the demand. So, Spot
Pool once more will be available
to operators. Two games in a
row that get such tremendous
‘encore’ from the trade is a rec­
ord of which we are indeed
proud.”
ARTIE ENTERTAINS
Much has been written about
orchestra leaders who listen to
their own recordings, but Artie
Shaw has the jump on them.
Columnist Dorothy Kilgallen re­
ports that Shaw takes his latest
girl friend to hot dog stands to
listen to music machines, rather
than taking her to night clubs.
M O VING DAZE
Persons who find that moving
“ gets them down” can look with
admiration, or perhaps sym­
pathy, to L. A. Snook, Cheyenne,
Wyo. Snook moved into a new
home and new office at the same
time.
FENCING EXPERT
IN C O IN RANKS
Fencing expert John C. Kra­
mer, R. & A. Distributing Co.,
Houston, Texas, will give free
lessons this fall, sponsored by
the city recreation department.
September, 1941
http://www.arcade-museum.com/

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