Automatic Age
Issue: 1938 July - Page 101
July, 1938
AUTOMATIC AGE
97
— a departm ent in w hich B ally ex
perim ental men unquestionably ex
cel.
"Almost”
B y
V ic e - P r e s id e n t
a n d
G e n e ra l
J im
B u c k le y
S a le s
T I/ 'H E N we analyze the o utstanding
games of the past few years, we
find one feature common to a ll; and
it is reasonable to suppose th a t this
feature is the basic element of suc
cess. This fu nd am en tal feature can
best be described w ith a single word
— “alm ost” .
W hen a gam e has “alm ost”, the
player never goes aw ay feeling th a t
the gam e offers unreasonable ob
stacles ; no, he either wins or “ alm ost”
wins.
He either attains a w in n in g
score or comes so close th a t he is
convinced th a t he can w in next time.
The result, o f course, is plenty of
repeat play. A n d , as f a r as the play
er is concerned, the “ kick” o f “ a l
m ost” m ak in g a perfect score is even
more satisfy in g th a n actua lly achiev
in g a mediocre score. I t ’s the “a l
O u r “ B am bino” also has plenty of
“ alm ost” due to the Home-Run R o ll
M a n a g e r,
B a lly
M fg .
m ost” th a t makes a m an feel th a t his
game is im proving, th a t makes him
realize th a t he can m atch his w its
and skill ag ain st the game on equal
terms.
I t used to be w idely held th a t a
profusion o f sm all w inners was the
most im p o rta n t element of a game.
Frequent winners is, of course, im
portant, b u t the tremendous success
of our “ B ally Reserve” proves th a t
even more im p o rtan t is the “ alm ost”
factor.
W in ne rs are com paratively
in frequent on “ B a lly Reserve”. B u t
you can play “ B a lly Reserve” by the
hour and, when you don’t actually
w in, you w ill “ alm ost” w in every
single game. Never once do you go
down in hopeless defeat.
This, of
course, is due to m aste rful “p in n in g ”
or, rather, arrangem ent o f bum pers
C LEAN UP
WITH
Penny machines are doing Big Business, be
cause players spend five pennies more readily
than one nickel! Get acquainted with these
red-hot money makers and clean up!
D E L U X E 3 'W A Y
STRENGTH
SCALE
•finest in the industr>
ilij* button indica
~OR CONTROL for
competitive play! . . .
ru5£M
TRIM,
CHROM E
E HANDLES
THROUGHOUT! . . .
to
p re -
X c nD A CJ ? e a t i n 9 ! - ■ •
I n v ^ RA T E
C A SH
f? * *
• ■ • TEN-
m p S t *
a d j u s t -
"oE
„7Tto be ^ l
f f i Uas, ™
b er!
“
T
t L.
a n <, £ u m -
CLOG
SLO T ,
b u t-
• & « n » c!ears
t V o B m B E R
S U C . '
B unt k
C U p S !
ufar* b-v a man-
r ! Who
kn°ws how
I f I were in a philosophical mood,
I m ig h t enlarge on the th o u g h t th a t
the “alm ost” in coin-operated games
is fascin a tin g because it dram atizes
the eternal “ alm ost” o f life — the fact
th a t we usu ally get more satisfaction
out of striv in g fo r success th a n we do
out o f success itself.
B u t I ’ll skip
the philosophy and merely say th at,
when a gam e has “ alm ost,” there is
no “ alm ost” about its e a rning power
— th a t’s a positive certainty.
*
*
*
The fellow who is sharp enough to
th in k o f an excuse to get out, seldom
has to spend any dull evenings a t
home.
K IN G P E N N Y !
The B IG Coin Today!
A N T I- T IL T
C o m p a n y
Over w hich scores a r u n only i f
there’s a “ m a n ” on base when the
Roll-Over is hit. I f you need only
one ru n to w in, b u t miss it because
the “m a n ” advances to first base ju s t
before you h it the Roll-Over, you
know th a t you “alm ost” won— and
you’re all set to go to bat again.
D A I L Y
RACES Jr.
COUNTER
GAM E
Famous Daily Races
in midget! First count
er game with Illumina
tion. Mystery Selection
and Mystery Odds!
Coin brings up one or
more horses, finish po
sition and odds, all
illuminated! Two dice
SIZE:
show winning horse
ide,
ay 2 W
and finish position to
Long,
win! Odds 2-1 to 30-1.
H
igh.
5
Ball Gum Attachment
filled without opening
machine. A B T slot,
last coin visible and 1c, 5c, 10c, 25c, or
illuminated!
Combination Slot.
'/4
110 V. A.C.
Write at once for Circulars and Quantity Discounts I
$1950
M ET A L
ST A N D
^
$2.50
_____8%"x 15”x 12l/2” high
© International Arcade Museum
100%
LEG A L.
IM M E D IA T E
D . G O T T L I E B
2736-42 N . P A U L IN A
ST.
D E L IV E R Y !
&
C O .
C H I C A G O , IL L .
http://www.arcade-museum.com/
AUTOMATIC AGE
97
— a departm ent in w hich B ally ex
perim ental men unquestionably ex
cel.
"Almost”
B y
V ic e - P r e s id e n t
a n d
G e n e ra l
J im
B u c k le y
S a le s
T I/ 'H E N we analyze the o utstanding
games of the past few years, we
find one feature common to a ll; and
it is reasonable to suppose th a t this
feature is the basic element of suc
cess. This fu nd am en tal feature can
best be described w ith a single word
— “alm ost” .
W hen a gam e has “alm ost”, the
player never goes aw ay feeling th a t
the gam e offers unreasonable ob
stacles ; no, he either wins or “ alm ost”
wins.
He either attains a w in n in g
score or comes so close th a t he is
convinced th a t he can w in next time.
The result, o f course, is plenty of
repeat play. A n d , as f a r as the play
er is concerned, the “ kick” o f “ a l
m ost” m ak in g a perfect score is even
more satisfy in g th a n actua lly achiev
in g a mediocre score. I t ’s the “a l
O u r “ B am bino” also has plenty of
“ alm ost” due to the Home-Run R o ll
M a n a g e r,
B a lly
M fg .
m ost” th a t makes a m an feel th a t his
game is im proving, th a t makes him
realize th a t he can m atch his w its
and skill ag ain st the game on equal
terms.
I t used to be w idely held th a t a
profusion o f sm all w inners was the
most im p o rta n t element of a game.
Frequent winners is, of course, im
portant, b u t the tremendous success
of our “ B ally Reserve” proves th a t
even more im p o rtan t is the “ alm ost”
factor.
W in ne rs are com paratively
in frequent on “ B a lly Reserve”. B u t
you can play “ B a lly Reserve” by the
hour and, when you don’t actually
w in, you w ill “ alm ost” w in every
single game. Never once do you go
down in hopeless defeat.
This, of
course, is due to m aste rful “p in n in g ”
or, rather, arrangem ent o f bum pers
C LEAN UP
WITH
Penny machines are doing Big Business, be
cause players spend five pennies more readily
than one nickel! Get acquainted with these
red-hot money makers and clean up!
D E L U X E 3 'W A Y
STRENGTH
SCALE
•finest in the industr>
ilij* button indica
~OR CONTROL for
competitive play! . . .
ru5£M
TRIM,
CHROM E
E HANDLES
THROUGHOUT! . . .
to
p re -
X c nD A CJ ? e a t i n 9 ! - ■ •
I n v ^ RA T E
C A SH
f? * *
• ■ • TEN-
m p S t *
a d j u s t -
"oE
„7Tto be ^ l
f f i Uas, ™
b er!
“
T
t L.
a n <, £ u m -
CLOG
SLO T ,
b u t-
• & « n » c!ears
t V o B m B E R
S U C . '
B unt k
C U p S !
ufar* b-v a man-
r ! Who
kn°ws how
I f I were in a philosophical mood,
I m ig h t enlarge on the th o u g h t th a t
the “alm ost” in coin-operated games
is fascin a tin g because it dram atizes
the eternal “ alm ost” o f life — the fact
th a t we usu ally get more satisfaction
out of striv in g fo r success th a n we do
out o f success itself.
B u t I ’ll skip
the philosophy and merely say th at,
when a gam e has “ alm ost,” there is
no “ alm ost” about its e a rning power
— th a t’s a positive certainty.
*
*
*
The fellow who is sharp enough to
th in k o f an excuse to get out, seldom
has to spend any dull evenings a t
home.
K IN G P E N N Y !
The B IG Coin Today!
A N T I- T IL T
C o m p a n y
Over w hich scores a r u n only i f
there’s a “ m a n ” on base when the
Roll-Over is hit. I f you need only
one ru n to w in, b u t miss it because
the “m a n ” advances to first base ju s t
before you h it the Roll-Over, you
know th a t you “alm ost” won— and
you’re all set to go to bat again.
D A I L Y
RACES Jr.
COUNTER
GAM E
Famous Daily Races
in midget! First count
er game with Illumina
tion. Mystery Selection
and Mystery Odds!
Coin brings up one or
more horses, finish po
sition and odds, all
illuminated! Two dice
SIZE:
show winning horse
ide,
ay 2 W
and finish position to
Long,
win! Odds 2-1 to 30-1.
H
igh.
5
Ball Gum Attachment
filled without opening
machine. A B T slot,
last coin visible and 1c, 5c, 10c, 25c, or
illuminated!
Combination Slot.
'/4
110 V. A.C.
Write at once for Circulars and Quantity Discounts I
$1950
M ET A L
ST A N D
^
$2.50
_____8%"x 15”x 12l/2” high
© International Arcade Museum
100%
LEG A L.
IM M E D IA T E
D . G O T T L I E B
2736-42 N . P A U L IN A
ST.
D E L IV E R Y !
&
C O .
C H I C A G O , IL L .
http://www.arcade-museum.com/
Future scanning projects are planned by the International Arcade Museum Library (IAML).