Automatic Age

July, 1938
AUTOMATIC AGE
97
— a departm ent in w hich B ally ex­
perim ental men unquestionably ex­
cel.
"Almost”
B y
V ic e - P r e s id e n t
a n d
G e n e ra l
J im
B u c k le y
S a le s
T I/ 'H E N we analyze the o utstanding
games of the past few years, we
find one feature common to a ll; and
it is reasonable to suppose th a t this
feature is the basic element of suc­
cess. This fu nd am en tal feature can
best be described w ith a single word
— “alm ost” .
W hen a gam e has “alm ost”, the
player never goes aw ay feeling th a t
the gam e offers unreasonable ob­
stacles ; no, he either wins or “ alm ost”
wins.
He either attains a w in n in g
score or comes so close th a t he is
convinced th a t he can w in next time.
The result, o f course, is plenty of
repeat play. A n d , as f a r as the play­
er is concerned, the “ kick” o f “ a l­
m ost” m ak in g a perfect score is even
more satisfy in g th a n actua lly achiev­
in g a mediocre score. I t ’s the “a l­
O u r “ B am bino” also has plenty of
“ alm ost” due to the Home-Run R o ll­
M a n a g e r,
B a lly
M fg .
m ost” th a t makes a m an feel th a t his
game is im proving, th a t makes him
realize th a t he can m atch his w its
and skill ag ain st the game on equal
terms.
I t used to be w idely held th a t a
profusion o f sm all w inners was the
most im p o rta n t element of a game.
Frequent winners is, of course, im ­
portant, b u t the tremendous success
of our “ B ally Reserve” proves th a t
even more im p o rtan t is the “ alm ost”
factor.
W in ne rs are com paratively
in frequent on “ B a lly Reserve”. B u t
you can play “ B a lly Reserve” by the
hour and, when you don’t actually
w in, you w ill “ alm ost” w in every
single game. Never once do you go
down in hopeless defeat.
This, of
course, is due to m aste rful “p in n in g ”
or, rather, arrangem ent o f bum pers
C LEAN UP
WITH
Penny machines are doing Big Business, be­
cause players spend five pennies more readily
than one nickel! Get acquainted with these
red-hot money makers and clean up!
D E L U X E 3 'W A Y
STRENGTH
SCALE
•finest in the industr>
ilij* button indica
~OR CONTROL for
competitive play! . . .
ru5£M
TRIM,
CHROM E
E HANDLES
THROUGHOUT! . . .
to
p re -
X c nD A CJ ? e a t i n 9 ! - ■ •
I n v ^ RA T E
C A SH
f? * *
• ■ • TEN-
m p S t *
a d j u s t -
"oE
„7Tto be ^ l
f f i Uas, ™
b er!
“
T
t L.
a n <, £ u m -
CLOG
SLO T ,
b u t-
• & « n » c!ears
t V o B m B E R
S U C . '
B unt k
C U p S !
ufar* b-v a man-
r ! Who
kn°ws how
I f I were in a philosophical mood,
I m ig h t enlarge on the th o u g h t th a t
the “alm ost” in coin-operated games
is fascin a tin g because it dram atizes
the eternal “ alm ost” o f life — the fact
th a t we usu ally get more satisfaction
out of striv in g fo r success th a n we do
out o f success itself.
B u t I ’ll skip
the philosophy and merely say th at,
when a gam e has “ alm ost,” there is
no “ alm ost” about its e a rning power
— th a t’s a positive certainty.
*
*
*
The fellow who is sharp enough to
th in k o f an excuse to get out, seldom
has to spend any dull evenings a t
home.
K IN G P E N N Y !
The B IG Coin Today!
A N T I- T IL T
C o m p a n y
Over w hich scores a r u n only i f
there’s a “ m a n ” on base when the
Roll-Over is hit. I f you need only
one ru n to w in, b u t miss it because
the “m a n ” advances to first base ju s t
before you h it the Roll-Over, you
know th a t you “alm ost” won— and
you’re all set to go to bat again.
D A I L Y
RACES Jr.
COUNTER
GAM E
Famous Daily Races
in midget! First count­
er game with Illumina­
tion. Mystery Selection
and Mystery Odds!
Coin brings up one or
more horses, finish po­
sition and odds, all
illuminated! Two dice
SIZE:
show winning horse
ide,
ay 2 W
and finish position to
Long,
win! Odds 2-1 to 30-1.
H
igh.
5
Ball Gum Attachment
filled without opening
machine. A B T slot,
last coin visible and 1c, 5c, 10c, 25c, or
illuminated!
Combination Slot.
'/4
110 V. A.C.
Write at once for Circulars and Quantity Discounts I
$1950
M ET A L
ST A N D
^
$2.50
_____8%"x 15”x 12l/2” high
© International Arcade Museum
100%
LEG A L.
IM M E D IA T E
D . G O T T L I E B
2736-42 N . P A U L IN A
ST.
D E L IV E R Y !
&
C O .
C H I C A G O , IL L .
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