Automatic Age

167
AUTOMATIC AGE
July, 1937
R o c k -O la W o r ld S e r ie s V e r y T im e ly
A N Y O N E reading the papers is
thoroughly familiar with the fact
that the Major Leage Baseball teams
and even the Minor Leagues are
drawing the greatest attendance in
the history of the National Pastime.
All over the country records are
being shattered for attendance, and
according to various newspapers, in
eight major cities alone, on Decora­
tion Day, over 350,000 people attend­
ed baseball games in New York, Chi­
cago, Philadelphia, Detroit, St. Louis,
Boston, Washington, Cleveland, Cin­
cinnati, Brooklyn and Pittsburgh.
Never in the history of the sport have
the crowds flocked through the gates
to witness the playing of their home
teams, in such tremendous numbers.
This extreme popularity has been
a timely advantage for Rock-Ola’s
World Series baseball game. Natur­
ally, when the public takes to some­
thing in a big way, there is a natural
reflection all along the line, and other
products benefit with the great in­
crease in business.
Such is the case in the good fortune
of the operators who have Rock-Ola’s
World Series on location. The public
being “ baseball conscious,” they quite
readily step up to a World Series
baseball machine and try their skill.
Since this game is about as human as
any coin operated machine ever con­
ceived or designed, it affords the play­
er an opportunity to dramatically
imagine he is standing up at the plate
and consequently tries to hit the
pitched balls with all the concentra­
tion as though his own team actually
depended on his coming through with
a single, a double, a triple or a home-
run.
Operators throughout the country
are simply overjoyed with the tre­
mendous play which this life-like ro­
bot is enjoying.
Considering the fact that Rock-
Ola’s World Series enables a person to
stand up and actually bat almost the
same as though he were in a regular
game, is the answer to the great pop­
ularity which operators all along the
line are reporting, as the cause of
the increased “ play,” which this ma­
chine is receiving.
Differing entirely from anything
ever before produced along baseball
lines—since World Series is not a pin
game or payout of any sort— it is
only natural that baseball fans have
taken to the World Series game be­
cause of its actual baseball atmos­
phere, as well as its life-like playing
field.
The outfielders shift into different
positions—the umpire raises his arms
in token of a ball or strike—and one
of the principle features is the fact
that the bat is always under the ac­
tual control of the player, although
he must outguess the pitcher who con­
tinually mixes his strikes and balls
in making delivery, as he assumes 15
different positions in pitching.
The most appealing part of this
game to the operator is the fact that
it is a machine that should be popular
for years and years to come. Or in
other wox-ds, just as long as the Na­
tional Pastime continues.
coast to coast if it were spread out a
yard wide. Everyday more and more
orders come in from customers who
are already using the covers and cases
and each one of them has some com­
plimentary remark concerning the
durable qualities of the materials we
use and the fine workmanship and
efficiency which we have incorporated
into each of our products.
“ We are also contracting for spe­
cial orders for cigarette machine men
who ask for covers for their machines
to be used while transporting the ma­
chines from location to location and
also while carrying the machine with
them while seeking locations. Our
unconditional full years’ guarantee
has won the approval of every opera­
tor and everyone of them has told us
that they have never found anything
more valuable to them than our case
and cover.”
M o rrie G in s b e rg sh o w n p la y in g a B a lly
G olden W h e e l on a v is it to th e B a lly p la n t.
M c C o r m ic k D o u b le s P r o d u c t io n
SAMPLE
o f C ov ers and C ases
T
B. McCORMICK, president of the
* McCormick Machine Company,
Greenville, North Carolina, reports to
the A u t o m a t i c A g e that the produc­
tion schedule for his phonograph cov­
ers and record carrying cases has
been doubled to accommodate the de­
mand for these items due to the great­
er volume sales of phonographs every­
where.
Both the McCormick Phonograph
Cover and the famous McCormick 60
Record Carrying Case have estab­
lished an enviable reputation in the
$1.50
industry as absolute necessities for
all phonograph operators.
They are indorsed today by leading
music machine operators and have
gained the approval of music mens’
associations to such an extent that
shipments have ben leaving the fac­
tory at a more rapid rate than ever
before in the firm’s history.
“ Mac” McCormick stated, “ Since
the first showing of our phonograph
cover at the last coin machine exhibi­
tion we can safely state that we have
used enough material to reach from
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