Automatic Age

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.................. M I G H T Y P R O D U C T
OF A M IG H T Y ORGANIZATION!
T o the coin m ach ine w orld com es this g rea t n ew m usical instrument
fine geniu s: the R o c k o l a M u l t i - S e l e c t o r !
this pro du ct of
O n e look, a g la n ce , and you reco gn ize the p re se n ce of a superior product. Y o u sense
an air of richn ess and distinction.
Y o u in sta n tly realize the Rockola M ulti-Selector is you r id ea of a g ra n d p h o no grap h.
A finished m asterpiece. In step with the times. M eeting the dem ands of m odern co nd i­
tions. Possessing beauty that invites . . . tone that charm s . . . and features that attract.
B e a u t y fo r L o c a t io n s E v e r y w h e r e !
S ty led b y one of A m e ric a 's g reat industrial d esigners, the cabinet reflects beau ty and
class. T h ere is g ra c e to the sw ee p of its m odern lines. Individuality to the sm art w rap -
o v e r effect of the fig u red w alnut cen terp iece. S p a rk le to the black-and-chrom ium
m edallions. A n d real ch ara cter to the rich ly g ra in e d woods, the costly ven eers, and the
F re n ch Striped Rosewood inlays. T h at's beauty. B eau ty that w ins and d raw s and holds
the crow ds.
T o n e — f i t fo r t h e G o d s !
W h e n it com es to tone, the Rockola M ulti-Selector tow ers above e v e ry other m usical
instrum ent in existence!
D eve lo p e d b y accom p lish ed m asters, the tone of R ockola's M ulti-Selector re a ch e s n ew
h eig h ts of e x c e lle n c e . N e v e r before h av e you listened to a tone so rich and m ellow.
S o d e ep and velvety. S o smooth and yet so pow erful. E v e ry note— the highest as w ell
a s the low est— com es out cle ar. T ran sp aren tly clear. A ll the fine tonal sh ad in gs are in
e v id e n c e . Jazz band s or sym ph ony o rch estras— all are at their best in the Rockola
M ulti-Selector.
A n d it is h igh fidelity tone like this that g ain s entran ce for you into the choicest locations.
N ew T yp e M u lt i- S e le c to r !
In the Rockola ph onograp h, you h ave the most a d v a n c e d of all ph o n o grap h ic featu res—
the m ulti-selector— the fam ous feature that perm its an y selection of records. (If no se le c ­
tion is m ade, the re co rd s p la y co n secu tively.) W h a t's more, R ockola's m ulti-selector is the
n e w ly pe rfe cte d m odel. Positive in operation. U nfailin g in perform ance.
A s a com panion to this feature, there is the m ultiple coin chute, for 5 c and 10 c play,
w h ic h takes up to 2 0 nickels or 10 dim es at a time.
C o sts L e s s !
T h e Rockola M ulti-Selector is, ind eed, a p h o n o grap h that will "d o you p r o u d ". O n e that
y o u r locations w ill notice an d adm ire. A n d yet, the Rockola costs less than any
o th er q u a lity ph o n ogra ph on the m arket.
B uilt b y a staff of sp ecialists— able m en w ho h ave spent their lives in the m usical industry
— the M ulti-Selector is, b y all odds, the most d ep en d ab le produ ct on the market. The
p e e rle ss le ad e r of them all.
O rd e r N o w !
Initial shipm ents are a lre ad y b e in g sch ed u led . To m ake sure of getting Rockola M ulti­
S e le c to rs for you r territory, yo u should p la c e you r o rder now. Prompt action is advisable.
W rite, w ire, phone, or com e in to-day!
R O C K - O L A MFG.
800
NORTH
KEDZIE
AVENUE,
CORPORATION
CHICAGO,
’
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© Inte "national Ar(Mte iW jsetm T
I ~ S
E
ILLINOIS,
U.
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A.
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