Automatic Age

Covering Automatic Machines and Coin-Controlled Devices of
Every Description
_
Published Monthly by
THE LIGHTNER PUBLISHING CORP.
0. C. LIGHTNER, President
WALTER HURD, Managing Editor
S ta ff Contributors
John Goodbody
Leon E. Frenier
T. Daniels
Walter Millsap
A dvertising R epresentatives
C. L. Huntley
2810 S. Michigan Ave.
Chicago, 111.
Plymouth Hotel
N W York City
Executive Office. 2810 S. Michigan. Chicago. 111. Phone Victory 1466
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Feature Articles
Page
12
WHY WE FIRST CHOSE AUTOMATIC AGE .............................
B y Biod L ie b e r m a n
TH IS IS A 2,000 Y E A R OLD B U SIN E SS! ..........................................................
By Joseph J. Betz
14
THE OPERATOR’S PLACE IN THE S U N .......................................................
18
An Editorial Statement
STATION S. M. A. C. COLUMN ........... ...........................................................
31
By John Goodbody
THE PUBLIC MUST BE SOLD ......................................................................
44
CO-OPERATIVE ADVERTISING TO SELL ROBOT MERCHANDISING ... 56
By A. A. Snyder
BUILDING THE TRADE WITH THE BASIC VENDERS ..........................
59
By Walter W. Hurd
NEWS FROM THE CANDY TRADE PRESS .................................................
83
WHERE THE AUTOMATIC WEST BEGINS .'............................................... 113
By Walter Millsap
.
ARTICLES ON INVESTING IN VENDING MACHINES .................. 129-149
CATALOG LISTING OF BASIC VENDING MACHINES .................... 153-171
PATENT AND TRADE MARK DIRECTORY ................................................. 187
AUTOMATIC MERCHANDISING TO MAKE ADVERTISING
MORE EFFECTIVE ................................. ...................................................... 175
By William Gersh
International Arcade M useum
http://w w w .arcade-m useum .com /