Automatic Age

Issue: 1931 September

Covering Automatic Machines and Coin-Controlled Devices of
Every Description
_
Published Monthly by
THE LIGHTNER PUBLISHING CORP.
0. C. LIGHTNER, President
WALTER HURD, Managing Editor
S ta ff Contributors
John Goodbody
Leon E. Frenier
T. Daniels
Walter Millsap
A dvertising R epresentatives
C. L. Huntley
2810 S. Michigan Ave.
Chicago, 111.
Plymouth Hotel
N W York City
Executive Office. 2810 S. Michigan. Chicago. 111. Phone Victory 1466
C O N T R IB U T IO N S :
C ontributions from our readers are a lw a ys w elcom e.
A D V E R T I S I N G : R a te s furnished upon request.
Copy
A d v e rtisin g prepared w ith o u t cost of obligation. F orm s
publication m onth.___________________
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S U B S C R IP T I O N S : Sin gle copies, 25 cents.
Y e a rly .su b scrip tio n s, $1.00 in
U nited S tates an d possessions. F oreign subscriptions, $ . .
Feature Articles
Page
12
WHY WE FIRST CHOSE AUTOMATIC AGE .............................
B y Biod L ie b e r m a n
TH IS IS A 2,000 Y E A R OLD B U SIN E SS! ..........................................................
By Joseph J. Betz
14
THE OPERATOR’S PLACE IN THE S U N .......................................................
18
An Editorial Statement
STATION S. M. A. C. COLUMN ........... ...........................................................
31
By John Goodbody
THE PUBLIC MUST BE SOLD ......................................................................
44
CO-OPERATIVE ADVERTISING TO SELL ROBOT MERCHANDISING ... 56
By A. A. Snyder
BUILDING THE TRADE WITH THE BASIC VENDERS ..........................
59
By Walter W. Hurd
NEWS FROM THE CANDY TRADE PRESS .................................................
83
WHERE THE AUTOMATIC WEST BEGINS .'............................................... 113
By Walter Millsap
.
ARTICLES ON INVESTING IN VENDING MACHINES .................. 129-149
CATALOG LISTING OF BASIC VENDING MACHINES .................... 153-171
PATENT AND TRADE MARK DIRECTORY ................................................. 187
AUTOMATIC MERCHANDISING TO MAKE ADVERTISING
MORE EFFECTIVE ................................. ...................................................... 175
By William Gersh
International Arcade M useum
http://w w w .arcade-m useum .com /
196
A
u t o m a t ic
A
September, 1931
ge
IN D EX TO ADVERTISERS
S e p t e m b e r , 1931
We cannot promise the proper indexing of advertising copy received in our
office after the Fifteenth of each Publication Month.
A
J
A tla s Indicator W o r k s ............................... 8, 76
A d v a n c e M achin e C om pany .................... 10
A d va n ce A u to m a tic Sales C o ....................3S
A m e rican & A n n e x H o te ls ................80, 140
A m e rican C h ew ing P rodu cts ........... 84, US
A u to m a tic N o v elty C om pany ................ 95
A . B . T . M an u factu rin g C o........................ 102
A le x an d e r & Co., H . W .................................I l l
A m erican R obot Com pany .........................112
A m u se m e n t N ov elty C o................................. 124
A m e s B a g M achine Co. ...........................128
A u to m a tic Coin M achine & Sales C o . . . 51
Jennings & Co., O. D ....................................197
B
Buddick E ngineering Corp........................... 6
B e lt-O n , In c........................................................... 65
B enton H a rb or N ov elty C o.........................104
B rew er & Son, Chas. A ............................. 110
B ristol H o te l ....................................................... 118
Brow n Paper Goods C o................................. 158
B . M . Y . N o v elty C o........................................160
C
C ontinental Scale W o r k s .......................... 27
Corbin C abinet L ock Co. ........................ 32
Caille B rothers C o.............................................. 48
Collins & C o., J. N .......................................... 52
Colum bus V en d in g C o.............................58, 198
C o rn in e-H ak a n son D ie C o................ 107, 151
C h icago L ock Co. . ........................................ 108
C oinom atic Corp................................................. 126
Classified A d s ..................................................... 192
California D istributing C o...........................191
D
K
K orn P arch ies .................................................128
K e e n e y & S o n s ................................................... 176
L
L orrac Products
M
M utoscop e R eel C o ............................................ 144
M arcu s & Co., M . M ......................................... 22
M in iatu re Sports N e w s ............................. 86
M ills N o v e lty C o............................................... 98
M illsap, W a lte r .................................................HO
M ills Sales Co..................................................... 131
N
N orthw estern Corp............................................ 92
N ation al A u to m a tic M achin es ........... 5, 54
N orris M fg . C om pany ................................. 20
P
P alm er & K oeh ler .......................................... 42
P eter P au l, In c.................................................... 53
Peo M an ufacturing C o................................... 68
P ean u t Specialty C o ........................................ 110
P lym ou th H otel .............................................. 162
R
R ockola M anufacturing C o............ 3, 30, 47
R obbins & C o., D .............................................. 81
R ayn er D ecalcom ania C o.............................159
R ittenhouse Candy C o.................................. 162
D ixie Cups ......................................................... 25
D aniels, M . T ....................................................... 88
E
E xh ib it Supply Co............................................
2
E lectro jector, In c............................................... 63
F
F ield
M fg .
s
Seeburg Corp., J. P ......................................4, 50
Stan dard-Joh nson Co. ................................. 36
Suprem e V end ing C o...................................... 41
Sanders M an ufacturing C o......................... 84
Sim pson & Co., R. D ..................................... 94
Subscription Blank ........................................124
Sicking M an u factu rin g C o........................... 158
S pecialty M fg . C o.............................................. 185
U
Corp................................................. 136
G
G ustafson, A l .........................................................
9
Goodbody, John ................................................. 86
Genco, In c .............................................................. 114
G ottlieb & Co., D ..................................... 120, 168
Gardner & C om pany ................................... 150
...............................................170
U -N e e d -A -P a k P rod ucts C o...................... 79
U rner B rothers .............................................. 86
U niversal H d k f. M fg . Co. ........................ 96
U nited F ig & D a te C o................................. 124
V
Van
E q u ip m en t C o..................................28, 162
H
w
H a m ilton M fg . C o ............................................. 71
H a rd ra y, In c......................................................... 88
H ercu les N ov elty C o...................................... 156
W isc o n sin N o v elty C o..................................... 34
W e s lin g & Sons, T h o s ..................................... 82
W illis & Co., G. R ............................................151
W a n t A d s ..............................................................192
I
In & O u t-D oo r G am es Co............................
1
Individual D rinkin g Cup ............................. 25
Ideal W e ig h in g M achine Co. .................... 91
Im perial B o x C o................................................ 150
© International Arcade Museum
Y
Y e n tis, L o u i s ....................................................... 177
Z
Zenobia, In c ........................................................... 45
http://www.arcade-museum.com/

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