Automatic Age

12
A u t o m a t ic A g e
September, 1931
W H Y WE FIRST CHOSE
THE A U T O M A T IC AGE
By MR. BUD LIEBERMAN, President,
Buddick Engineering Company, Inc.
New York City, as Told to
Wm. Gersh, New York
Representative
first chose the A u t o m a t i c A ge to tell the
world of the SKE-BAL-ETE.
Bud Lieberman
There are many reasons for advertisers
choosing certain media to express their
advertising message in a well directed cam­
paign. Here, Mr. Lieberman, President of
the Buddick Engineering Company, Inc.,
now on the market with one of the newest
and truly original games for operators
which has appeared in a long while, the
SKE-BAL-ETE, was faced with the prob­
lem of where to place his greatest adver­
tising efforts. He felt that they had every­
thing the operators desired in the SKE-
BAL-ETE itself. They guaranteed the
money-making qualities, the construction
of the machine was superb. The inventor
of the SKE-BAL-ETE was the man that
originated the first spiral machine, Mr.
Dick Wolff. The concern was all dressed
up but with no place in particular to go.
Mr. Lieberman tells us that he spent a
good many hours talking with different
operators and also many hours doing some
heavy thinking to the answers of many
questions these men gave him. His expe­
riences we feel will prove valuable to many
other manufacturers who will sometime or
later find themselves in the same quandary.
All dressed up, and wondering just where
to go. Mr. Lieberman, we are proud to
say, decided as well as any executive long
engaged in purchasing advertising space
would, and we think that he is on the go
to a great success, but allow us to let him
tell you in his own words, just why he
© International Arcade Museum
“ We worked day and night to get the
SKE-BAL-ETE finished for the operators,
so that they might start in locating them
in time to catch the end of the Summer
season. Follow that with the great Fall
season, when everything picks up, and then
plunge into the most profitable indoor
Winter season as a climax to a final splurge
of making real money. Not alone was Mr.
Dick Wolff, our inventor pushed to get the
game set, but everyone connected with the
firm was taking a hand in its completion.
“ We went over every part of the ma­
chine as if our lives depended upon it. We
played with it over Sundays and then
would come down to the plant Sunday
night and many times remain through to
Monday morning. It was exciting work.
We felt that the operator would appreciate
all this when he saw the machine itself.
He certainly has appreciated it greatly. We
thank him for it, and can only promise that
every machine he will purchase will be as
high in quality, and superb in construction,
as the first, if not better.
“ This is drifting away from the question
you have asked me, Mr. Gersh. I felt,
though, that it was necessary to tell you
all this so that you could realize just how
hard we had worked and in just what
mental condition it had all left us. We
now felt greatly relieved, and very happy,
why, all there was left was to tell the
operators all about it.
“ That sounds easy, doesn’t it? Well, let
me tell you, it proved as hard as the de­
veloping of the machine itself. In fact we
went around with a puzzled expression for
days. Having had some advertising expe­
rience previously we decided to judge the
different media in the field by the hard,
cold business methods used by the adver­
tising agencies.
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