Automatic Age

N a t io n a l M a g a z in e o f th e Vending M achine I n d u s tr y
Covering Automatic Machines and Coin-Controlled Devices of
===_ _ ^ _ _ _ __________ Every Description________________ ____
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Published Monthly by
THE LIGHTNER PUBLISHING CORP.
President
0 . C. L I G H T N E R ,
W ALTER HURD,
Managing Editor
S t a f f C o n t r ib u t o r s
John Goodbody
Leon E. Frenier
M. T. Daniels
Walter Millsap
A d v e r t is in g R e p r e s e n t a t iv e s
C.
L. Huntley
Wm. Gersh
2810 S. Michigan Ave.
Plymouth Hotel
_ ________ Chicago, 111. ____________________ New York City_________
.Executive Office. 2810 S. Michigan. Chicago. Til. Phone Victory 1466
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Feature Articles in This Issue
ARCADE SITUATION AT CONEY ISLAND ....................................
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31
43
55
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58
65
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79
By Jos&'ph J Betz
N e w s o f LEGAL TRENDS DEPARTMENT ..................................
CASH POLICY MAINTAINS BUSINESS LEVEL ............................
By O. C. Lightner
1HE AUTOMATIC CALENDAR— EDITORIAL ................................
ELECTROJECTOR PUTS OUTCAST TO WORK ............................
SUMMER MONTHS AND THE AMUSEMENT FIELD ..................
By D. R. Farr
WHERE VOLUME BRINGS QUALITY AT A PRICE ....................
CIGARETTES IN MINIATURE ...............................................................
By John S. Marratt
ARTISTIC APPEAL OF THE NAVCO SCALE ..................................
R-l/ Wo 1
CZpY AUTOMATIC GROCERY' SHOWS EFFICIENCY ............................
KNUCKLE DOWN” A s to r y .....................................................................
LAUNCHING AN OPERATOR’S EXCHANGE ..................................
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69
83
91
By WHlxQ/tn Gc?*sh
AUTOMATIC MERCHANDISERS ASSOCIATION DEPT.................
LOOKING AHEAD ....................................................................................
Page 103
Page 109
By Burton W. Shipley
WHAT ABOUT AUTOMATIC SELLING ..............................................
By Burford Lorimer
AN IDEAL SCALE FOR THE OPERATORS ....
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g °
Page 117
Page 114
Ji. E. Smith
0 D B 0D Y ’S COLUMN
13 y John Goodbody
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1HE AUTOMATIC MAILBOX DEPARTMENT ...........
OUT WHERE THE AUTOMATIC WEST BEGINS ............................
Page 133
Page 139
Page 158
By Walter Millsap
HOW TO PRESENT THE ARISTOCRAT CLUB G A M E .............
AND THE GREATEST OF THESE IS QUALITY ..........................
Page 161
Page 173
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