Automatic Age

Issue: 1931 May

N a t io n a l M a g a z in e o f th e Vending M achine I n d u s tr y
Covering Automatic Machines and Coin-Controlled Devices of
===_ _ ^ _ _ _ __________ Every Description________________ ____
__
Published Monthly by
THE LIGHTNER PUBLISHING CORP.
President
0 . C. L I G H T N E R ,
W ALTER HURD,
Managing Editor
S t a f f C o n t r ib u t o r s
John Goodbody
Leon E. Frenier
M. T. Daniels
Walter Millsap
A d v e r t is in g R e p r e s e n t a t iv e s
C.
L. Huntley
Wm. Gersh
2810 S. Michigan Ave.
Plymouth Hotel
_ ________ Chicago, 111. ____________________ New York City_________
.Executive Office. 2810 S. Michigan. Chicago. Til. Phone Victory 1466
CO N TR IBU TIO N S:
Contributions from our readers are always welcome.
A D V E R T IS IN G : Rates furnished upon request.
Copy suggestions for
Advertising prepared without cost of obligation. Forms close first of
publication month.______________________________________________________________ _
SU BSCR IPTIONS: Single copies, 25 cents. Yearly subscriptions, $1.00 in
United States and possessions. Foreign subscriptions, $1.50.
Feature Articles in This Issue
ARCADE SITUATION AT CONEY ISLAND ....................................
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55
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65
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By Jos&'ph J Betz
N e w s o f LEGAL TRENDS DEPARTMENT ..................................
CASH POLICY MAINTAINS BUSINESS LEVEL ............................
By O. C. Lightner
1HE AUTOMATIC CALENDAR— EDITORIAL ................................
ELECTROJECTOR PUTS OUTCAST TO WORK ............................
SUMMER MONTHS AND THE AMUSEMENT FIELD ..................
By D. R. Farr
WHERE VOLUME BRINGS QUALITY AT A PRICE ....................
CIGARETTES IN MINIATURE ...............................................................
By John S. Marratt
ARTISTIC APPEAL OF THE NAVCO SCALE ..................................
R-l/ Wo 1
CZpY AUTOMATIC GROCERY' SHOWS EFFICIENCY ............................
KNUCKLE DOWN” A s to r y .....................................................................
LAUNCHING AN OPERATOR’S EXCHANGE ..................................
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69
83
91
By WHlxQ/tn Gc?*sh
AUTOMATIC MERCHANDISERS ASSOCIATION DEPT.................
LOOKING AHEAD ....................................................................................
Page 103
Page 109
By Burton W. Shipley
WHAT ABOUT AUTOMATIC SELLING ..............................................
By Burford Lorimer
AN IDEAL SCALE FOR THE OPERATORS ....

g °
Page 117
Page 114
Ji. E. Smith
0 D B 0D Y ’S COLUMN
13 y John Goodbody
.................
.
1HE AUTOMATIC MAILBOX DEPARTMENT ...........
OUT WHERE THE AUTOMATIC WEST BEGINS ............................
Page 133
Page 139
Page 158
By Walter Millsap
HOW TO PRESENT THE ARISTOCRAT CLUB G A M E .............
AND THE GREATEST OF THESE IS QUALITY ..........................
Page 161
Page 173
Subscription blank will be found on page 1GJ
© International Arcade Museum
http://www.arcade-museum.com/
May, 1931
A u t o m a t ic A ge
180
IND EX TO ADVERTISERS
M ay , 1931
We cannot 'promise the proper indexing of advertising copy received in our
office after the First of each Publication Month.
A
A. B. T. Manufacturing Co.....................64
Ace Specialty Co. ....................................... 92
Advance Machine Co................................... 10
Amer. Chewing P ro d u c ts.................. 90, 156
Am es Bag Machine Co...............................131
Atlas Indicator W o rk s............................ 8, 68
Auditorium Hotel ...................................... 154
Autom atic Retailing Corp.........................57
Automatic Amusement Co.........................102
Automatic Canteen Co................................ 121
Auto. Motion Picture Display .............. 157
Jennings & Co., O. D .................. ............... 181
K
Karom Golf Table Co...............................
7
Keeney & Sons .............................................122
Koin Lock Co................................................82
Lemke Specialty Co. .........................112, 160
Lorrac Products Co............................ ..........136
B
M
Baird Lock Co............................................... 126
Benton Harbor Nov. Co.............................100
Billiardette Table Co.................................... 50
Brewer & Sons, Chas. A .......................... 134
Bristol Hotel ................................................... 90
Brown Paper Goods Co.............................. 132
Mills Sales Co................................................. 119
Modern Automatic Devices .................. 84
M'utoscope Reel Co......................................97
c
Caille Bros. Co........................................20, 49
Capehart Corp................................................. 72
Castle Manufacturing Co........................... 47
Chester-Pollard Co................................84, 162
Chicago Lock Co............................................ 22
Classified Section .........................................176
Coinomatic Corp............................................. 40
Columbus Vending Co.................................182
Continental Scale Co................................. 27
Corbin Cabinet Lock Co...........................32
D
Daniels, M. T ................................................. 157
Dixie Cup Co.................................................... 25
Douglis & Co., A . S..................................... 60
E
Electrojector, Inc........................................... 95
Elting & Stair ...............................................138
Empire Hotel ...............................................116
Exhibit Supply Co......................................... 2
Fairchild, Inc., C. D..............
Field Manufacturing Co. ..
62
74
Gardner & Company ................................ 128
General Vend. Service Co.......................... 145
Gilker Factory, A . J.................................... 132
Goodbody, John ...........................................102
Gottlieb & Co., D ........................................ 66
N
National Autom atic Machines ..............
5
National Billiard Supply Co................... 116
National Vend. Corp................................... 125
Norris Manufacturing Co.......................... 18
Northwest Coin Mach. Co........................ 54
Northwestern Corporation ....................... 9
P ain t-A -B all Co............................................. 38
Peo Manufacturing Co..............................110
Parmly Engineering Corp.......................... 124
Permo Products Co..................................... 131
Payne Co., H. G ........................................... 134
Peanut Specialty Co.....................................134
Popular Supply Co....................................... 98
R
Rittenhouse Candy Co.................................128
Robbins & Co., D .......................................... 147
Rockola Mfg. Co............................ 71, 101, 123
Rogers, D. A ................................................... 163
Sanders Mfg. Company ........................... 82
Seeburg Corp., J. P ..................................... 4
Sicking Mfg. Co............................................. 132
Signal Electric M fg. Co.............................. 130
Simpson Co., R. D ....................................... 48
Specialty Mfg. Company ........................ 154
Standard Brand Auto. Sales Co............ 59
Standard-Johnson Co................................... 36
Star Novelty Co........................................... 52
Star Vend. Machine Co................ ...1 1 0 , 163
Supreme Vend. Machine Co...................... 42
U
U -N e ed -A -P a k Company .........................45
United Fig & Date .................................. 134
Universal Hdkf. Mfg. Co........................... 1
H
Hamilton Mfg. Co.................S2, 92, 110, 136
Hercules Nov. Co................................... 88 , 150
Holt Co., A. L ............................................... 80
Home Billiardette Co.................................... 50
V
Van Equipment Co........................................ 157
Vending Machine Co..................................96
W
Ideal W eighing Mach.
Indian Head Mfg. Co.
, 53
159
. 75
25
97
W ilson Mfg. Co..............................
Wisconsin Nov. Co......................
W . C. Steel Ball Table Co. , , . .136, 143
W atling Manufacturing Co. .. ..165 to 172
Subscription blank will be found on page 163
© International Arcade Museum
http://www.arcade-museum.com/

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