Automatic Age

114
T
he
A
u t o m a t ic
comply with such requests under the con­
ditions referred to and should insert the
matter in his publication without plainly
marking it with the word ‘advertisement/
thus withholding from the postal service
the fact that the matter is advertising
within the meaning of the law, and thus
lead to deprive the Government of its just
revenue, the action might constitute a con­
spiracy within the contemplation of the
Act of March 4, 1909, embodied in the
Postal Laws and Regulations, which read
as follows:
“ ‘I f two or more persons conspire either
to commit any offense against the United
States, or to defraud the United States in
any manner or for any purpose, and one
or more of such parties do any act to
effect the object of the conspiracy, each
of the parties to such conspiracy shall
be find not more than $10,000, or im­
prisoned not more than two years, or
both.’ ”
A
ge
At least half a million dollars worth of
business is done by roadside stands through­
out the country. Survey of the National
Stand Owners Association indicates that
there are between 110,000 and, 125,000 of
these stands, of which 65,000 remain open
the year round. Establishments of this
type are said to be increasing at the rate
of 3,000 a year.
— The Advertiser, N. Y. Evening Post.
It is a pretty generally accepted fact in
retail merchandising today that show win­
dows have a broader appeal— a broader us­
age— than merely to sell the goods that are
seen in them by the man or woman passing
by.
A store with particularly interesting and
varied windows attracts the attention of
people on the street. That store becomes
interesting to them and they are lured into
it where they become customers.
— Merchants Record.
Conspiracy Statute
It was stated orally on behalf of the
Post Office Department August 4 that the
conspiracy statute referred to is an act
of March 4, 1909, section 37, 35 Stat., page
1096 and section 1611 of the Postal Laws
and Regulations.
The conspiracy statute provides that “ If
two or more persons conspire either to
commit any offense against the United
States in any manner or for any purpose,
or, if any one or more of such parties
do any act or effect the object of the
conspiracy, each of the parties to such
conspiracy shall be fined not more than
$10,000, or imprisoned not more than two
years or both.”
The law requiring publishers to mark ad­
vertising as such is section 235, title 39,
Postal Laws. It reads as follows:
All editorial or other reading matter
published in any such newspaper, maga­
zine, or periodical for the publication of
which money or other valuable considera­
tion is paid, accepted, or promised, shall
be plainly marked “ Advertisement.” Any
editor or publisher printing editorial or
other reading matter for which compensa­
tion is paid, accepted, or promised without
so marking the same shall, upon convic­
tion in any court having jurisdiction, be
fined not less than $50 nor more than $500.
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