Automatic Age

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The Autom atic Age
T H E N A T IO N A L M A G A Z IN E OF T H E V E N D IN G M A C H IN E
_______________________________ IN D U S T R Y _______________________________
Covering Automatic Machines and Coin-Controlled Devices of
Every Description
Published Monthly by T H E
L IG H T N E R
P U B L ISH IN G
CORP.
0 . C. L IG H T N E R , President
Official Organ: National Vending Maohine Manufacturers' Association
Official Organ: Coin Machine Operators’ Ass’ n of America
Official Organ:
Official Organ:
Official Organ:
Official Organ:
Official Organ:
Official Organ:
Detroit .Vending Machine Operators’ Association
New York Aroade Owners' Association
Southwestern Vending Machine Operators’ Association
Cleveland Vending Machine Operators’ Association
Greater New York Coin Machine Operator*’ Association
New Kngland Coin Maclline Operators' Association
Executive Office, 2239 S. Michigan, Chicago, 111. Phone Victory 1466
CONTRIBUTIONS:
Contributions from our readers are always welcome.
ADVERTISING: Rates furnished upon request,
out cost or obligation.
Copy suggestions for Advertising prepared wlth-
SUBSCRIPTIONS: Single copies. 10 cents.
Yearly subscriptions. $1.00 in Unltod State* and
possessions.
Foreign subscriptions, $1.50.
Ethics in the Trade
This office is naturally quite often in receipt of complaints from
one factor in the trade against another. Naturally it would be
impossible for us to assume the role of arbitrator in disputes which
arise in the industry. We cannot assume that unpleasant task.
The A u t o m a t i c A g e does, however, refuse to accept advertising
from concerns against whom we receive a number of complaints
from different parts of the country.
It is quite natural that perfectly responsible concerns will have
diseagreements with perfectly well meaning operators. As long as
we are convinced of the general responsibility of both parties, we
cannot take part in the disputes. But when we are convinced by
various complaints that an advertiser is not acting in good faith,
we refuse absolutely to run his copy. In extreme cases we publish
warnings.
A u t o m a t i c A g e has turned down far more business than our
readers know anything about, because we had reason to question
the intentions of the advertiser. If an operator answers the
advertisements in the A u t o m a t i c A g e , we fully intend to protect
him in so far as fraudulent intentions are concerned. We have
L
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