T h e A u t o m a t ic A ge
15
been stung ourselves quite a bit, and through our own experience
we know pretty well the good from the bad.
In nearly every case where we have refused advertising w©
ave found that it was only a question of time until the concern
lr* question was out of business. Sometimes, however, they hang
°n quite a while.
If you are an advertiser sending copy to the A u t o m a t ic A ge ,
you can save time by giving us references. We use reasonable
ailigence in accepting copy from a concern we do not know. A
subscriber during the past month expressed his appreciation for
°ur efforts as follows:
We want to thank you for securing a return of money for us
as we feel sure that without your assistance we never would have
gotten this claim from them. Assuring you of our full co-operation
ln y°ur efforts in furthering coin machine world to progress thru
ljghtful and square dealings, we are, etc/’
A Machine F or High-Brows
Because we have insisted in times past that the better element
° f our operators and manufacturers be placed in the leadership
when it comes to public relations affecting the industry, we have
quite often been asked if we were trying to make this a high-
br°w industry. As if that were possible!
We venture to say that there is scarcely a reader among the
nearly 4,000 names on our list who has had as little education
as the publisher of this magazine. We only went one term to a
graded school, so how could we make this a high-brow industry,
even if we wanted to?
In explaining that joke we get a big kick out of the latest
vending machine that is about to be offered to the operators and
which has raised a furor of publicity in the daily newspapers of
St. Louis where it originated. This machine will sell little book
lets of classical reading matter for a penny. While you are wait-
lng for a railroad train, bus, or other engagement, you can feast
your soul on the productions of eminent authors for a single cent.
Drop a coin in the slot and out comes such classical literature
J0** your entertainment and edification as “ Her Bath” by Emile
Zola, “ A Daughter of the Night” by Guy de Maupassant, “ You
Hunter of W omen!” by H. G. Wells and “ The French— They Are
a Funny Race!” by Mark Twain. Surely, the high-brows have
Evaded the vending machine industry. Whither are we headed—
and what next?
© International Arcade Museum
http://www.arcade-museum.com/