Automatic Age

T h e A u t o m a t ic A ge
d o ^ 10118 Persons to break the win-
in an effort to reach the con-
ts of the machine. A separate dis­
its ^ CaSe s^ows the Pr°duct out of
. wrappings in its most attractive
t nT>> and the single item on display
. Pts no one to damage the machine
an attempt to steal it.
service systems require an
e entic record of the sales made by
be ^fchine. Thus, a counter should
available as an accessory which
j,
easily slipped into place when
tachIre^'
counter should he at_
be +
such a way that it cannot
6v tampered with, but will record
are*^ S&^e inf aUihly. These counters
are 5e(lUently used in machines which
tio
by the owner of the loca-
ao**1-'
c°unter is then a check
sal lnS^ t^le merchandise delivered for
es 6 ^ rou£h the machine and disclos-
any attempt to sell other merchan-
al-.6 ^rough the same machine. It
indicates the amount of money
lcW is taken in by the machine.
feE^ 0vekeepers and other retailers al-
aut y established in business, have in
W ^ t i c retailing a striking oppor-
°ut1 ^ By placing machines through-
pai, ? r neighborhoods they can ex-
abl
business along very profit-
theG ^nf s< But, over and above that,
forrl
n£ themselves a remarkaable
publicity which can be ob-
chi
-*n no other way. Each ma­
e is not only a distinctive and
Ch ra^ive advertisement for the mer-
his
^ut ^ a*so se^s samPles o;f
lie Wmres
a keenly interested pub-
eat'
se profit-making, (not profie-
**>, advertisements are in the
b0 S, Popular places around the neigh-
the 0od* giving unique publicity to
Merchant’s business, and suggest-
Cc? a visit to the main store for a
Ucts
selection of desirable prod-
re+ ^ Cause ° f its flexibility, automatic
la^3
*s
interest alike to the
bei^e or small merchant. Other things
£ equal, the larger the enterprise
© International Arcade Museum
75
the greater will be the profits; but the
return on the investment from even
a modest business of thirty or forty
machines can be surprisingly attract­
ive. For this reason the business can
be started in a small way, managed
during spare time, and developed as
opportunity permits. A man of af­
fairs with a small amount of idle cap­
ital may set up his own merchandis­
ing business “ on the side,” put the
active management in the hands of a
friend, a son, someone he wants to
help out, or even someone hired dur­
ing his spare time, and realize an
unusual return on his money. It may
be pointed out that automatic retail­
ing is well suited to women or boys,
particularly when the business is spe­
cialized as, for instance, in schools
and similar markets.
A versatile machine offers the auto­
matic retailer tremendous advantages
over his oid-fashioned competitor. He
may vary his product to suit the sea­
son, the location, the public whim;
he may offer merchandise heretofore
impractical in a machine; he may fit
the packing to the product as well
as to his pocketbook; and, finally, he
may specialize in his business—a long
step toward more certain and greater
success.
Selling Mchines at Less
Than Manufacturing
Costs
The Keyless Lock Company, India­
napolis, Ind., advise they are closing
out a number of machines at prices
representing less than half of the
manufacturing costs. These are first-
class in construction and operation
but inasmuch as they are going out of
business they will sell the machines
for $10.00 or less, according to the
number bought. They have approxi­
mately 500 on hand and would sell
them for $7.50 each, f.o.b. factory,
cash with order. These machines ac­
tually cost them over $22.00 apiece
so they advise.
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