Automatic Age

T he A
74
u t o m a t ic
(Continued from Page 62)
The first and foremost considera­
tion in the selection of a machine is
the character of the company which
sponsors the product,—its stability
and resources; its position in the ma­
nufacturing field; its progressiveness;
its honor, integrity and general busi­
ness reputation. Obviously a large,
strong company, with broad and suc­
cessful activities outside of the mak­
ing of sales machines, will have re­
search and engineering facilities far
beyond the ability of more restricted
concerns. It will be able to spend
more money, avail itself of greater
engineering genius and afford more
time in deliberate deevlopment. With
its greater facilities it can do finer
and better work at no greater cost.
In short, it can turn out a superior
job, and must do this very thing in
order to safeguard its reputation.
There are certain fundamentals
that are essential in a machine which
is to be used for Automatic Retailing.
They may be outlined ts follow s:
a. The magazine must take deli-
cote or odd shaped products in mis­
cellaneous wrappings, without stack­
ing.
b. The magazine must be adjust­
able (within limits, of course).
c. The coin mechanism must be
interchangeable, for 5c or 10c or pos­
sibly 25c operation.
In addition to these essentials there
are certain general features of major
importance, as follows:
I. The coin mechanism should not
be subject to clogging with paper,
tin foil, sticks, etc.
II. The slug detector should re­
ject all washers and ordinary slugs,
as well as oversize or undersize coins.
III. The mechanism should not
use the coin to perform part of its
operation, but should be a positive,
direct mechanical action. This is par­
© International Arcade Museum
A
ge
ticularly important in the case of
comparatively weak 10c coin.
IV. The actuating handle sh°u^
be fitted with a safety clutch, so ^
to protect the mechanism from ov
vigorous operation.
V. The mechanism should 1°^
shut when the magazine is empty* ,
that no more coins can be ins01
and a sign should indicate that
machine is emptied.
VI. Packages should be
charged in such a way as to Pr0 ^ i
them against damage or defaced®
i W
VII. The mechanism sh ould
r
protected from the possibility of op
ation with bent wire, sticks, etc.
VIII. The component parts
be rustless, strong, accurate and 1° °
lived.
I
IX. The operating unit should be I
easily removable as a unit.
X. The entire machine sh ou ld \ j
disclosed when the cover is r e r t > o v
,
—fo r ease of loading, simple
I
tion and facility in making adjUs
ments.
It is old knowledge in retail^
that merchandise attractively
?
played will sell many times faS
j
than hidden merchandise. The Vr° ^
uct itself must be shown in sU
way as to maake ie attractive ®
;
appealing, the mere display of
I
n n /t lr n
-I 4- 4-1
V* ./>. 4 -4 --w 4-1^ rt nr Ti O ^
package -» is n T little
better than no
play at all. Display has parties .g
value when the merchandise sol®
not nationally advertised. All
made products, merchandise
in bulk, etc., should be ta ste x 11
displayed.
It should be noted that a win(
ver
in front of the magazine is
^
desirable. In the first place & g j
not good display because it
only a stack of uninteresting Vf ^
ages. In the second place it lS
temptation to children and to 11
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