Atari Coin Connection

DNTHERDAD
"You oughta be in pictures." Here's your
chance to meet some of our Customer
Service people. Now you can put a face
with the name at the the end of the toll-
free line. Modeling some of our latest ap-
parel selections, they provide "first-feel"
assurance that the merchandise is of the
finest materials and workmanship, as is
the standard with all ATARI coin video
games, too. Figuratively speaking, when it
comes to service, th.ey' II give you the shirt
off their back! Give them a jingle at
800-538-1530 for more information, color
brochures and prices.
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Lynette Davis, Senior Sales Order Process•
ing Clerk, looks adorable in her "I LOVE
ATARI" jersey. Rick McDowell, Senior Mater-
ials Planner, looks dapper in the classic V•
neck sweater with embroidered Atari logo.
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.....
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ti:
Kathy Allison, Customer Service Secretary, warms up in this light blue hooded sweatshirt
with white accents. Dwight Thomas, Stores Specialist, enjoys unrestricted movement in his
half T-shirt or shimmel. Alberto Perez, son of Senior Shipping Clerk Sahara Perez, keeps
a-hoppin' in his Kangaroo™• T-shirt. Jeanette Matteucci, Shipping and Planning Supervisor,
and Mike Savage, Materials Planner, both look super in the stylish Atari polo shirt with em-
broidered logo.
• Kangaroo is manufactured under license from Sun Electronics Corporation.
THE!
O~RS~• AS
CONN~• = I ION
1
I
We have it on the best authority that
Shane Breaks, Vice President of Interna-
tional Marketing and Sales, is a man of
utterly indomitable spirit. His workstyle
displays the same approach he takes in
all other aspects of living-he never
gives up! And his self-motivation trans-
fers to his own personnel, as attested to
by the pen of Nathalie Favre-Gilly, Sales
Administrator for France. Attached here-
with is her poem inspired by and dedica-
ted to the great one himself.
A Poem by Nathalie Favre-Gilly
Up in a plane,
Out on the beach,
He's starting to snore
But his phone's within reach.
Driving his car,
Buying a drink
You think he can't find you
But the coins start to slink
Out of his pocket,
Into the phone
Good God, he's saved!
A dial tone.
He's Doctor Dime,
He's Mister Ten P,
He is on automatic dial,
Right to you
Right to me.
"Hello, were you sleeping?"
"No Shane, I'm awake ... . "
"What did you sell today?"
"Jeezus, give me a break."
He'll phone you in the morning,
He'll ring you at night,
Bells in your dreams
My God what a fright!
Area codes, country codes,
He knows them all,
He says that he's working
But he's having a ball!
Dialing with speed,
Dialing for fun,
His finger's a trigger
And the phone is his gun.
So join in the fun,
Learn the rules of the game,
Lend him a dime and
Your life won't be the same.
The fast-track news from "on the road"
comes to us this month in the form of a
distributor newsletter. We're pleased to let
Louis Boasberg of New Orleans Novelty
Company located in Metairie, Louisiana,
do the speaking for us as we reprint with
his permission the following portions of
his correspondence.
We wou ld like to say several words about
Atari's Pole Position*, both upright and sit-
down models. There is no question that
the sit-down model is one of the greatest
coin-operated video games ever made.
The collections on this game are proving
this fact . ..
To those operators who think that Pole
Position is high priced, we might mention
that Pole Position is the same price as
Turbo** and Subroc 3D* **,both in the
upright and sit-down models. We might al-
so mention that Pole Position is better
than Turbo and far superior to Subroc 3D.
We repeat once again what we told you
before: in our opinion, Pole Position is the
best driving game of all time-more play-
er appeal, more beauty and better
engineered.
We would also point out that, whi le Pole
Position sit-down model is great for ar-
cades, game rooms, bowling alleys and .
similar locations, Pole Position upright can
be operated in any location. We have
some of them operating in convenience
stores and the collections are merely fab-
ulous, even though most collections are
off at the present time.
So take our advice and put a Pole Posi-
tion in any kind of location you have and
watch the results. You will pay more for a
Pole Position, but you will get far greater
collections over a much longer period of
time and, because there will not be too
many Pole Positions made, you will realize
a greater resale or trade-in value for your
game ....
We have Atari's Millipede TM operating
in the Fun Arcade and also have two Cen-
tipede® games. The collections over an
eight-week period on Millipede have been
better than the two Centipedes. If the Cen-
tipedes were not in the Fun Arcade, we
guarantee that Millipede wou ld be right up
with the very top games. As it is, it gets a
steady play, and we can predict with cer-
tainty that Millipede will be another Centi-
pede and wi ll last on location for at least a
year. So, if you have some Centipedes
that are dropping off, replace them with a
Millipede and forget about another
change for a long time.
Summing up the video situation, we
emphatically and positively recommend
Pole Position upright in any kind of loca-
tion . . .. The sit-down model will remain
on location for a year and a half to two
years, no matter where you put it . . ..
Mi II ipede wi 11 take its place alongside
Centipede, Asteroids®, and other games
that can't be removed from location.
• Pole Position is engineered and designed by Namco Ltd.,
manufactured under license by Atari, Inc. Trademark and ©
Namco 1982.
• •Trademark and © Sega Enterprises 1981 .
••*Trademark and © Sega Enterprises 1982.