Atari Coin Connection
Issue: Vol 7 Num 03 - 1983 March - Page 1
MARCH -1983 VOLUME 7 NUMBER 3
erry arcus Appointed
Executive VP of Sales
he Coin Video Games Division is im-
plementing several new approaches
toward expanding sales in 1983. Ac-
knowledged as one of the industry's
spokespersons, Jerry Marcus brings his
experience and expertise to help meet
this goal as he joins Atari in the newly-
created position of Executive Vice Presi-
dent of Sales. Formerly President of Bally
Midwest Distributing Company, one of
the world's largest coin machine distribu-
tors, Mr. Marcus will manage all sales
functions for the division, a responsibility
that was previously held by Don Osborne.
In a related move, Mr. Osborne has
been given exclusive responsibility to for-
mulate and manage the ever-expanding
marketing department of the division. In
this capacity, he will focus on product re-
search, marketing, public affairs, and in-
dustry issues, including video game legis-
lation. Both individuals will report to John
Farrand, President of the division.
Prior to his presidency of the Chicago-
based Bally Midwest, Jerry Marcus held
the same position of Executive Vice Pres-
ident with both Seeburg, a Chicago-head-
quartered manufacturer of music vend-
ing machines, and Rowe International, a
distributor. He has managed to feel
'' comfortable on both sides of the fence
already" and does not foresee any diffi-
culty in making the transition once again.
He received his Bachelor of Science and
his Masters of Business Administration
XEVIOUs· Invasion
Earth Readies for
BACULA, ZOSHI, ANDOR GENESIS
... your players will gasp as they discov-
er what's next. With its dynamic anima-
tion, XEVIOUS is one of the most exciting
video experiences ever presented. With
its diverse game play, XEVIOUS chal-
lenges players in a way no other video
game does, and the test collections are
confirming its absorbing power.
Many eons ago, an advanced, techno-
logically oriented civilization was forced to
evacuate the Earth to other planets in the
distant Universe. Now, the Xevious people
are returning to reclaim their heritage-
with a vengeance that has been fired up
through all those years. They have already
secured certain locations on Earth and
are mounting a fierce attack in the air to
conquer what remains. The player faces a
head-on collision with the past to protect
the Earth from their invasion.
In the most critical search and destroy
mission ever flown, the player is alone at
the controls of his super sophisticated
SOLVALOU space fighter which he ma-
neuvers with an eight-position joystick. He
must stop the Xevious infiltration and win
from New York University. Responding to
an ad placed by Rowe in the New York
Times during 1957, he immersed himself
in the exciting coin machine industry
with its continual sense of change and
constant "people" orientation. These are
the aspects of the business which keep
his interest level so high.
Addressing the responsibilities of his
new role with Atari, Mr. Marcus states:
"At those times when the market slows
down, there's always something that
comes along to give it that needed
boost." He has no doubt that Atari will
furnish the industry with key technologi-
cal advances in coin video games. He
anticipates an increase in the use of 3-D
visual effects and simulators as well as
laser technology. To support these
developments, he also plans to expand
"day-to-day" contact with distributors
and operators in the field to maintain our
reputation of high serviceability.
"Jerry Marcus comes to Atari with im-
peccable credentials and achievements,"
commented John Farrand at the time of
the appointment. "We think it's essential
that Atari has a broad understanding of
distributor issues. After 26 years in this
industry, Jerry's certainly qualified. We
have an outstanding line-up of products
in 1983-both creatively and technologi-
cally innovative. We feel the sales and
marketing team of Marcus and Osborne
will maximize this effort."
r 71' 7-.
~-~
1,
~r:~·-
"-=€
-·
--
•
'
'.
..
~
back the world! The player cruises over
the scrolling landscape, bombing the
Xevious ground entrenchments by center-
ing his bombsight over each and zapping
the air targets that come into range.
As the player flies over the Earth, vari-
ous landmarks can be distinguished.
Heavily forested areas, landing strips, •
roadways, rivers, ocean and desert all
pass below. The player may fly over the
ground targets such as the domes, rovers
and tanks without harm-but he must
watch out for their shots! In later waves of
game play, Machu Picchu, the ancient
landing strip "of the gods", appears, and
this seems to be a particularly heavily de-
fended Xevious stronghold with its myste-
rious citadels hidden in the sand.
The player faces a seemingly endless
cast of foes on both the land and in the
air. A flotilla of flying BACULA resistor
shields forms an impregnable opponent
that repels the player's shots. These BA-
CU LA resistor shields cannot be de-
continued on last page
* Xevious is engineered and designed by Namco Ltd., manufac-
tured under license by Atari, Inc. Trademark and © Namco 1982.
erry arcus Appointed
Executive VP of Sales
he Coin Video Games Division is im-
plementing several new approaches
toward expanding sales in 1983. Ac-
knowledged as one of the industry's
spokespersons, Jerry Marcus brings his
experience and expertise to help meet
this goal as he joins Atari in the newly-
created position of Executive Vice Presi-
dent of Sales. Formerly President of Bally
Midwest Distributing Company, one of
the world's largest coin machine distribu-
tors, Mr. Marcus will manage all sales
functions for the division, a responsibility
that was previously held by Don Osborne.
In a related move, Mr. Osborne has
been given exclusive responsibility to for-
mulate and manage the ever-expanding
marketing department of the division. In
this capacity, he will focus on product re-
search, marketing, public affairs, and in-
dustry issues, including video game legis-
lation. Both individuals will report to John
Farrand, President of the division.
Prior to his presidency of the Chicago-
based Bally Midwest, Jerry Marcus held
the same position of Executive Vice Pres-
ident with both Seeburg, a Chicago-head-
quartered manufacturer of music vend-
ing machines, and Rowe International, a
distributor. He has managed to feel
'' comfortable on both sides of the fence
already" and does not foresee any diffi-
culty in making the transition once again.
He received his Bachelor of Science and
his Masters of Business Administration
XEVIOUs· Invasion
Earth Readies for
BACULA, ZOSHI, ANDOR GENESIS
... your players will gasp as they discov-
er what's next. With its dynamic anima-
tion, XEVIOUS is one of the most exciting
video experiences ever presented. With
its diverse game play, XEVIOUS chal-
lenges players in a way no other video
game does, and the test collections are
confirming its absorbing power.
Many eons ago, an advanced, techno-
logically oriented civilization was forced to
evacuate the Earth to other planets in the
distant Universe. Now, the Xevious people
are returning to reclaim their heritage-
with a vengeance that has been fired up
through all those years. They have already
secured certain locations on Earth and
are mounting a fierce attack in the air to
conquer what remains. The player faces a
head-on collision with the past to protect
the Earth from their invasion.
In the most critical search and destroy
mission ever flown, the player is alone at
the controls of his super sophisticated
SOLVALOU space fighter which he ma-
neuvers with an eight-position joystick. He
must stop the Xevious infiltration and win
from New York University. Responding to
an ad placed by Rowe in the New York
Times during 1957, he immersed himself
in the exciting coin machine industry
with its continual sense of change and
constant "people" orientation. These are
the aspects of the business which keep
his interest level so high.
Addressing the responsibilities of his
new role with Atari, Mr. Marcus states:
"At those times when the market slows
down, there's always something that
comes along to give it that needed
boost." He has no doubt that Atari will
furnish the industry with key technologi-
cal advances in coin video games. He
anticipates an increase in the use of 3-D
visual effects and simulators as well as
laser technology. To support these
developments, he also plans to expand
"day-to-day" contact with distributors
and operators in the field to maintain our
reputation of high serviceability.
"Jerry Marcus comes to Atari with im-
peccable credentials and achievements,"
commented John Farrand at the time of
the appointment. "We think it's essential
that Atari has a broad understanding of
distributor issues. After 26 years in this
industry, Jerry's certainly qualified. We
have an outstanding line-up of products
in 1983-both creatively and technologi-
cally innovative. We feel the sales and
marketing team of Marcus and Osborne
will maximize this effort."
r 71' 7-.
~-~
1,
~r:~·-
"-=€
-·
--
•
'
'.
..
~
back the world! The player cruises over
the scrolling landscape, bombing the
Xevious ground entrenchments by center-
ing his bombsight over each and zapping
the air targets that come into range.
As the player flies over the Earth, vari-
ous landmarks can be distinguished.
Heavily forested areas, landing strips, •
roadways, rivers, ocean and desert all
pass below. The player may fly over the
ground targets such as the domes, rovers
and tanks without harm-but he must
watch out for their shots! In later waves of
game play, Machu Picchu, the ancient
landing strip "of the gods", appears, and
this seems to be a particularly heavily de-
fended Xevious stronghold with its myste-
rious citadels hidden in the sand.
The player faces a seemingly endless
cast of foes on both the land and in the
air. A flotilla of flying BACULA resistor
shields forms an impregnable opponent
that repels the player's shots. These BA-
CU LA resistor shields cannot be de-
continued on last page
* Xevious is engineered and designed by Namco Ltd., manufac-
tured under license by Atari, Inc. Trademark and © Namco 1982.
Future scanning projects are planned by the International Arcade Museum Library (IAML).