Atari Coin Connection

Atari Collector Pins Available
and Marketing for the division. "Players
will be able to achieve recognition
through them, much like school athletes
who gain distinction th rough the wearing
of pins that show they've excelled in a
sport. The pins can be used for every-
thing from recognition of high scorers in
individual locations to prizes in special
promotional events like tournaments."
Pin down your loyal Atari game play-
ers w ith Atari Collector Pins today! Give
Customer Service a jingle at 800-538-1530
to place your first order. You'll be pinning
down increased profit power in more
ways than just the obvious. Remember
-players will be asking for them where
they play coin video games, so don't miss
out on this ready-made business builder.
Johr, Q
~!.Qr
1 2 : ) ~ A....,,u,1
\ I ~. NY 1.i:J.4~
Dea-r Atari,
M y ~ & n d l ow
•
A
Atari Collector Pins .. . they're graphic
.. . they' re fun .. . they' re memorable
-just like each of the Atari coin video
games they illustrate. And NOW they're
available from Customer Service. Get a
real jump on your competition down the
street, and be the first game center in
your area to offer them for sale. Players
will pin their sights on them and so
should you. Each is custom-designed by
Atari 's Graphics department and made
of hard-f ired ceramic-so eye-catching
that any player would be proud to wear
one .. . whether he's a champ or just
someone who loves the game.
Make these colorful Atari Collectables
available at your game room and you'll
help develop a real esprit de corps
among your players as well as boost
loyal patronage for your location. Urge
your players to join the "elite" corps of
dedicated Atari enthusiasts. Wear the
pins- gain instant recognition. And it's
fun to wear them everywhere, pin them
on anything. Players will want to collect
Atari, Inc.
1265 Borregas Avenue
Sunnyvale, California 94086
the entire set . .. beginning with Aster-
oids®. The series of pins will be kept up
to date, including all the latest game re-
leases. Your players will be reminded of
the whole range of challenges and thrills
that Atari games bring to your locale.
Dari Davidson, Director of Technical
Services for the Coin Video Games Divi-
sion, reports much enthusiasm for the
program. "We've had a number of calls
from our distributors and operators want-
ing items they can supply to their play-
ers. The Collector Pins were developed
especially for that purpose."
In addition to their own special profit
potential, the Collectables make strong
incentive items, too. Display the pins to
encourage play on the corresponding
games. You'll soon see their motivating
power as players are spurred to try their
skill on Atari games other than their
favorites.
"We believe Atari Collectables will add
some distinction to our games," says
Don Osborne, Vice President of Sales
\l~Yld,t,ofWM- W• •
cn,w,i.i. )'OIi on• -.ip
Wll~ ffl0¥U'>.3 0IU ~
b)o,r,aon IO ~ . Wt
doWU ~ (;o,,lfM \1"4d,
.
.,
'
\
I. ••• ' .j
:.. ,a,;,
: il=W
'-'.J. -~
IT'S YOUR
BUSINISS
And we would appreciate hearing about
it. Submit your business ideas, philosoph-
ies, practices. Have you been involved in
community projects or local level legisla-
tive matters? What's your game mix and
rotation pattern? How do you judge the
potential of a new game? What works in
your game room and what doesn't? Etc.
Enough said from this side of the page
. . . now we want to hear from YOU . Ask
yourself what you would be interested in
knowing from other operators-chances
are that they would like to know the
same about your business. We'll print let-
ters we receive in upcoming issues of
the Coin Connection upon approval of
the senders and generate a pipeline of
knowledge from which we can all benefit.
Coin Connection Staff
Editor: Laura Burgess
Art Director: Brian Balistreri
First Oass
U.S. Postage
PAID
Sunnyvale, CA
Permit 317
C, A Warner Commun1cat1ons Company
© 1983 Atari. Inc. All rights reserved.
I