Atari Coin Connection

FEBRUARY 1983 VOLUME 7 NUMBER 2
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Europe lauds Atari's
ATE Product Showing
he murmurs of excitement spread-
ing throughout Europe are not due
to any notorious Crown Jewel caper
but to the outrageous success of Atari's
presence at the London Amusement
Trades Exhibition which ran January
10-13. Don Osborne, Vice President of
Sales and Marketing, glistened with pride
as he surmised upon his return to the
States: "If there were six top games, we
had five of them''.
Atari Europe has made a penetrating
comeback and Shane Breaks, Vice Presi-
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blue velvet draperies. Entering the main
hall, they were tempted by hot and cold
hors d'oeuvres served in style by dapper
waiters, each outfitted in a tux. A grand
evening was enjoyed by all.
The remaining three days of the show
saw many happy high-scoring winners of
the miniature ATARI beer steins. Players
were piled deep to try their skill at the
banks of new games installed in the
1500-square-foot booth. But not all the
video action was happening at Olympia
Hall. Bob Harvey, Northeastern Regional
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Sales Manager, reports that players were
lined up six or seven deep in all the ar-
cades he visited around London anxious-
ly awaiting their turn at the wheel of Pole
Position*.
So as London hails Atari, we in turn
hail London. As David Smith, European
Sales Manager for the International Divi-
sion, summed it up: " I'm delighted to
report substantial orders for our current
range of games. The 5 super games, a
beautiful booth, and a professional air
preach by all Atari personnel, were the
envy of all other exhibitors. Without a
doubt, Atari Coin-op is #1 in the industry".
l
• Trademark and © Namco 1982.
dent of International Marketing and Sales,
is sitting atop the world once again.
"This year's London show was a per-
sonal best for me in 20 years of attend-
ing this exhibition. The combined efforts
of the California Marketing Services
group and the European sales team pro-
duced sales far in excess of those antici-
pated when you consider we went to the
show with already full order books. Al-
though the European market is very soft,
Atari was showing five great games.
Many exhibitors expressed concern after
the show, where we at Atari are happy
to say this was our best show ever."
On the evening of opening day's spe-
cial "preview", Atari greeted its distribu-
tors with a "royal reception" in the
Grand Ballroom of London 's elegant Dor-
chester Hotel. Over 250 attendees at the
cocktail party floated through the three
anterooms of crystal chandeliers and
Atari Receives
''Arkie'' Awards
Atari, Inc. was in the spotlight at the re-
cent presentation of Electronic Games
1982 Arcade Awards in New York City.
The awards included "Most Innovative
Coin Video Game" for Tempest™, and
"Best Science Fiction/Fantasy Video
Game" for Defender*. Here Mariann
Layne, marketing services manager for
Atari's Coin Video Division, and Ron
Stringari, vice president of sales, merchan-
dising and administration for the Consu-
mer Products Group, display "Arkies" with
Arnie Katz, editor of Electronic Games.
•Trademark of Williams Electronics, Inc.