Atari Coin Connection

Volume 6 Number 9
e Dawning of the Next
Decade at the
OA po
December 1982
the incorporation of a gallery with poster-
sized, backlit photos showing the engi-
neering processes involved in the build-
ing of a coin video game. Glass enclosed
sales off ices provided the appropriate
ambiance for the transaction of business.
A special "Treasure Chest" promotion
was held for the full run of the show.
Market Research personnel conducted
approximately 150 interviews of opera-
tors. For participation in responding to
the fifteen-minute verbal questionnaire,
each operator was given an ATARI key
chain with a possibly "lucky" key attach-
ed. He then ventured to the information
booth where a treasure chest was dis-
played to take a turn at trying to open
the box with his key. If his effort proved
successful, he was awarded with another
"lucky" drawing of one of the following
prizes from Atari: an ironstone beer stein,
a Tenth Anniversary mug, an ornate
coaster, a quartz desk clock, a tri-
functional deskset, and-for top winners
-an ATARI VCS™ game console.
Public Relations personnel were busily
conducting press conferences with major
broadcast and print media, including The
Washington Post, Chicago Sun Times,
Business Week, and Cable News Net-
work as well as our own industry's trade
journals. They also had the opportunity
to discuss with operators first-hand the
effects of the Atari Community Aware-
ness Program which is being imple-
mented nationwide through our distri-
butors. Operators in their respective ter-
ritories are pulling together to combat
continued on next page
ur first decade changed the way
people play and created an indus-
try. Our next decade will continue
the vision into an advanced dimension of
electronic entertainment. The future
holds startling new technologies combin-
ed with challenging game concepts cre-
ated by the most talented designers from
Atari and throughout the world. It pro-
mises the expansion of major motion pic-
tures and special events into new video
game experience to produce an exciting
extension to the Atari adventure. And it
will deliver so much more.
The Next Decade was glimpsed by ap-
proximately 10,000 attendees at the
Chicago AMOA Show in mid-November.
The newly designed "high-tech" exhibit
-a massive structure of chrome, over-
head track lighting, and smoked plexi-
glass-provided a complimentary setting
for "state-of-the-art" game technology. A
unique feature of the booth design was
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